This summer sees the arrival of some delightful new travel companions for Neos, the
leisure airline owned by the Alpitour Group. Angry Birds – the stars of cinema, toys,
promotions, their own games and much, much more – will actually take flight over the
next few months aboard a 737 that has been personalized just for them!
This initiative is the latest project in the successful partnership between the Alpitour
Group and Angry Birds, which was launched last winter. These two major names in their
fields had already enjoyed an exclusive collaboration focused on Italian travel and
travelers. Now, there’s another ‘first’ on the horizon: Neos will be the first Italian airline
to have personalized Angry Birds livery, a riot of colors and fun character images
inspired by forthcoming film The Angry Birds Movie 2.
Yes, for the next few months, delighted travelers will be welcomed on the runway by the
cheeky and charming stars, who will be greeting passengers – from the side of the plane!
The Neos airplane certainly won’t go unnoticed as the Angry Birds take flight to some of
the most splendid summer destinations. They include Italy, the Canary Islands, the
Balearic Islands, Israel, and Egypt – and in all of them Alpitour has many special
offerings for holidaymakers, including the AlpiClub Famiglia where Red and other
Angry Birds friends will be on hand to entertain guests with a variety of activities during
their stay.
“Neos is continuously working to innovate,” says Aldo Sarnataro, CEO of Neos, “as
evidenced by our young, cutting-edge fleet, the many services on board, a wide range of
destinations to explore, and custom initiatives and collaborations that reflect the airline’s
lively, dynamic philosophy. Angry Birds is perfectly in line with our bolder, cheekier side,
and we are thrilled to have the characters aboard as we await the release of the latest
Angry Birds film, The Angry Birds Movie 2.”
Neos’ new livery is also a handy reminder that The Angry Birds Movie 2 is imminent.
Due to be released in theatres in Italy on 12 September and produced by Sony Pictures
Animation in collaboration with Rovio Entertainment, this is one of the most anticipated
film releases of 2019.
“We like all our partnerships to have a strong connection with our movies, so the idea of
letting the Angry Birds fly made perfect sense”, says Domenico Ravaioli, Promotions
Manager at Sony Pictures. “The Alpitour Group is the leading company in its field, with
an excellent understanding of communication. It is a great pleasure and privilege for
Sony Pictures to be part of this amazing project alongside Alpitour.”
