Centuary Mattresses, one of India’s leading mattress brand, has announced the appointment of tennis player Sania Mirza as its brand ambassador.
The brand will launch a nation-wide campaign with the Tennis star which will be rolled-out across various media. Sania Mirza will be seen in all the marketing campaigns of the brand; emphasizing on the ‘Power of Better Sleep’.
Announcing Mirza’s appointment, Uttam Malani, Executive Director, Centuary Mattresses, said, “Sania Mirza, who is a firm believer in the importance of sleep in her own success story, was found to be an ideal personality to come on board as Centuary Mattresses’ brand ambassador. The brand intends to leverage Sania’s popularity as a multi-faceted youth icon and a top women athlete to connect with hardworking and aspirational youth of India who needs the power of better sleep to chase their dreams.”
With the collaboration, the company is planning to rapidly expand its presence across India by adding to its 200-odd exclusive brand outlets and 3,000 plus multi-brand dealers.
Commenting on the partnership, Mirza said, “I always endorse the brands that I believe in and brands I associate myself on a personal level as well. I am proud to be associated with Centuary Mattresses as we both share the same vision of dreaming big to achieve greater successes and the power of better sleep to chase those dreams. India Ka sleep specialist is now my sleep specialist too.”
Part of Shree Malani Group, Centuary Fibre Plates Pvt Ltd is one of the leading mattress companies in India.
