SHARP TV, which is gearing up for its grand launch in India, has roped in cricketer Rohit Sharma as its brand ambassador.
“We are really excited to have Rohit on board. His technical expertise at the game, consistency, and elegance, both on and off the field, resonates with our brand that stands for innovations in LED Technology through years of Japanese research and development. His presence will surely help us launch this brand in a country where he has such a huge fan following,” said SHARP TV India, Sales Director, James Yang.
SHARP is gearing up to become India’s leading player in the TV segment with its range of Aquos LED TVs.
Commenting on the association, Arjuna Award winner Rohit Sharma said, “I’m delighted to be associated with a brand like SHARP. As an avid tech enthusiast, I love the brand, and any content that I watch be it sports or movies, I know it’s always ‘Best Seen on Sharp”.
The brand intends to leverage the love for the sport through a campaign with the cricketer, where it will state that anything that you watch is always “Best Seen on Sharp”.
Furthermore, the campaign will showcase a seamless integration of country’s immense love for Cricket and brand Sharp.