Realty firm Sumadhura Group roped in former Indian cricket captain Mahendra Singh Dhoni as its first brand ambassador.
Dhoni will represent the brand in all their national campaigns in a multi-year engagement, the company said in a statement.
Commenting on the association, Madhusudhan G, Chairman and Managing Director, Sumadhura Group said, “We are honoured to have Dhoni, an eminent cricketer of international stature, join the Sumadhura Group family”
Dhoni’s intelligence, humbleness, ‘full of life’ attitude, passion, and reliability along with his focused leadership qualities with a trustworthy reputation are the perfect attributes that match Sumadhura’s brand image. Dhoni is currently captain of Chennai Super Kings, which won this year’s IPL trophy, the company further added.
Speaking about the brand association, Dhoni said, “As a brand ambassador, I seek for brands that I relate to and can be impactful for, and this partnership makes me fulfill that very purpose.”
Sumadhura Group is the fastest growing real estate developer in South India. The company has also been awarded the ‘Great Places to Work’ in April 2018.
Sumadhura Group has made significant inroads across Bengaluru and Hyderabad over the last 20 years has completed 30 projects. Their current portfolio includes residential projects of 5 million sq. ft. under construction and 8.2 million sq. ft. under planning. The venture is also a member of CREDAI, Bengaluru, and Hyderabad. With its strong hold in these two cities, the developer seeks to strengthen its market presence across the country.