Jaquar associates with ‘Koffee with Karan’ as official lifestyle partner

Jaquar Group, the bathroom and lighting solutions brand, has associated with Star World for its flagship show- Koffee with Karan as the official lifestyle partner for the sixth season of the show.

The show stars Bollywood Director Karan Johar as a host which premieres on October 21.

As per the association, Jaquar Group will refresh each guest with its most extensive and wide range of concepts and products.

Commenting on the partnership, Sandeep Shukla, Head of Marketing and Communication, Jaquar Group was quoted as saying, “We at Jaquar Group are excited to partner with Star World for its flagship show, Koffee with Karan that takes viewers up-close to their favourite film personalities. This partnership gives us the opportunity to connect with the core audience that enjoys the show and at the same time, strengthen our lifestyle positioning.”

“Karan Johar’s inimitable mastery of the genre reflects in the longevity of the show is akin to Jaquar’s leadership in the bathroom segment, where it has turned a purely functional space like the bathroom into an aspirational one. Now with the increased visibility of Jaquar Lighting and with Deepika Padukone as its brand ambassador, the brand values of Jaquar and Koffee with Karan match beautifully,” Shukla further quoted as saying from Exchange4Media.

Founded in 1960, Jaquar Group caters to luxury, premium and value segments with Artize, Jaguar and Essco brands respectively. With presence across 45+ countries in Europe, Middle East, Africa, SAARC region and South-East Asia, Jaquar Group is one of the fastest growing bathroom brands in the world, delivering over 2 million bathrooms every year.

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