Actress Jacqueline Fernandez has been announced as the brand ambassador for Casio’s women’s range of wrist watches — Sheen, Baby-G and Enticer.
The collaboration is a combination of the brand’s ideology with Jacqueline’s fashion and fitness forward attitude.
“I have always admired and connected with Casio’s modern, efficient and extraordinary designs across its wide collection of women’s watches. I am thrilled to be a part of its journey in India, a brand that has such a rich legacy of designing iconic timepieces,” Jacqueline said in a statement.
Kulbhushan Seth, Vice-President, Casio India, said: “Jacqueline is a fashion maven recognised for her distinct and vibrant choices. Her natural inclination towards lifestyle and fitness works as a perfect alignment with our extensive selection of women’s watches.
“While we were looking at brand association, we realised that Jacqueline fits pretty well to communicate the philosophy of all our brands,” Seth further added.
Not only this, Jacqueline had also launched a female-only fitness and fashion brand ‘Just F’with Mojostar in April this year. With the launch, Just F marks the second co-created brand launched by Mojostar, which has been consolidating its position as a world-class ‘house of brands’.
Just F is a female-only fitness and fashion brand created with an aim to bring the ‘F’ factor back into feminine fitness.