Dabur India roped in Bollywood actress Jacqueline Fernandez as the new brand ambassador for its Health supplement brand ‘Dabur Honey’. The company will launch a new campaign, ‘Stay Fit, Feel Young’ featuring Jacqueline shortly.
The new campaign, featuring Jacqueline would communicate the message — “Drop your excuses and start to work out and stay fit and healthy with Dabur Honey”. A new TVC and print campaign featuring the actress would be launched soon.
Commenting on her association with the brand, Jacqueline Fernandez said, “When I was approached by Dabur for this association, I found this to be something that I would love to communicate to Indian consumers about. The brand proposition of “Stay Fit, Feel Young” was something that I immediately connected with.”
“Fitness involves regular exercise, a healthy diet, and adequate sleep but the start of fitness is with a simple routine of having Dabur Honey with a glass of warm water every morning. I am very happy to be associated with Dabur Honey,” Jacqueline further stated.
Dabur Honey has also always been associated with the leading fitness icons of the times such as MS Dhoni, Bipasha Basu, and Shilpa Shetty.
Prashant Agarwal, Deputy General Manager-Marketing, Dabur India said, “Health and Fitness have become a way of life for all Indians today through improved lifestyle and dietary habits. Over the last few decades, Dabur Honey has stood for fitness and has constantly nudged the consumer to adopt Dabur Honey as part of their fitness regimen.”
On the professional front, Jacqueline was last seen in ‘Race 3’ alongside Salman Khan, Daisy Shah and others.
