From Alia to Madhavan: Here are some of the brand endorsements in recent times

Celebrity endorsement is an effective means of advertising since most of the people have their own favourite idols. They would like to follow their idols so this strategy is employed by the brand managers to promote their product.

Take a look at some of the brand endorsements in past weeks:

EliteMatrimony ropes in R Madhavan as its brand ambassador:

Premium matchmaking service EliteMatrimony ropes in R Madhavan as its brand ambassador.

Elaborating on his association, actor Madhavan, said “I feel finding a life partner that matches one’s aspirations, lifestyle and stature is key to happiness at home and more importantly professional success. And the elite will be happy with help for the same.”

The TV commercial is being aired on leading channels.

Murugavel Janakiraman, CEO, Matrimony.com, said, “The elite have a unique challenge of finding a ‘personal and lifestyle match’ that fits their aspirations and stature. Actor Madhavan known for his unique portrayal in cinema, elegance and pan-India appeal was a perfect fit for us to showcase the exclusive EliteMatrimony matchmaking service.”

EliteMatrimony, pioneered by BharatMatrimony in 2008, has in the last 10 years helped 1000s of rich and affluent Indians across the world to find a life partner.

Sonam K Ahuja becomes the new face of Vega:

Bollywood star and fashion icon, actress Sonam K Ahuja has been roped in to endorse Vega. Vega has one of the largest ranges of ‘head to toe’ beauty accessories.

Speaking about her association with the brand, Sonam said, “I love fashion and style; I feel that I can express myself best through my style and any brand that resonates my attitude I proudly flaunt it. When it comes to looking great, well-styled hair is probably the most important aspect.”

As part of the brand association, Ahuja will feature in the latest television campaign in August 2018 for the brand’s hair styling appliances portfolio.

Alia Bhatt becomes brand ambassador of ITC’s Sunfeast Dark Fantasy:

Sunfeast Dark Fantasy, the premium cookie brand from ITC Foods, has signed up Bollywood actor Alia Bhatt as its brand ambassador. The actor is seen promoting the brand in the new advertising campaign, which will be promoted across television, digital and social media platforms.

This collaboration is set to add further excitement to its campaign theme of ‘Can’t wait, Won’t wait’. The television campaign features Bhatt treating herself to the choco-filled cookie after heating them in a microwave.

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