Diljit Dosanjh becomes new ‘fbb’ brand ambassador

Actor Diljit Dosanjh has been roped in as brand ambassador for the menswear of fbb, a fashion retail from Future Group.

According to the company, Diljit will be extensively promoting the entire men’s range, which includes casual, sports, ethnic, formal and party collection.

Commenting on the association, Diljit said, “Fashion is one’s own style statement. The clothes you wear are an extension of your personality. Through my association with fbb, I will explore different styles and hope my fans are inspired to discover fashion that defines their personality,”

Rajesh Seth, Chief Operating Officer at fbb, said, “Diljit represents today’s youth and connects seamlessly with fbb’s target audience. With this association, we would like to capitalize on his popularity and strengthen our reach in the entire north zone.”

Sharing a glimpse of the collection, the actor took to the Twitter and wrote, “Rupees 299 Only 🤗 @fbb_india BIG BAZAAR 💥”

Diljit will promote some of the leading brands such as DJ&C, Buffalo, Knighthood, Studio NYX and Shatranj, which offer the best in casual wear like denims, t-shirts, jackets, shorts; ethnic wear like kurtas, pyjamas; formal wear like shirts, trousers & more in line with the latest trends.

The brand campaign will go live very soon.

On the professional front, the Udta Punjab actor has UK tour in May called CON.FI.DEN.TIAL that has high-end bhangra on the way. He was last seen in “Welcome To New York” alongside Sonakshi Sinha and Karan Johar.

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