Singer Ariana Grande has partnered with Luxe Brands for a new fragrance — Clouds.
“I love clouds, and I love this new fragrance. It is my favorite one yet,” said Grande in a statement about her fourth fragrance.
The singer along with her beau, Peter Davidson, even have cloud tattoos.
Ariana Grande Cloud features a blend of lavender blossom, juicy pear, crème de coconut, creamy woods and more. The unique bottle design was inspired by nature, clouds and Grande’s spirit. The perfume comes in a holographic pixel carton, a nod to the digital world.
“Each of Ariana’s fragrances continues to surpass expectations, simply defying the trajectory of celebrity fragrances,” Joel Ronkin, chief executive officer, Luxe Brands was quoted as saying.
“This is a true testament to her ability to connect with her fans and her incredible passion for delivering a superior fragrance for them. We are incredibly honored to partner once again with such an influential and aspirational artist and look forward to continued success with the launch of Cloud,” Joel further stated.
Moreover, Luxe Brands is expecting sales of USD 50 million in the first 12-months post-launch for the latest scent, according to a WWD report.
The singer’s new scent is expected to live up to its predecessors, Sweet Like Candy and Moonlight, which together bring in sales of USD150 million globally.
Cloud will launch at Ulta Beauty on September 1. Grande also has a fourth album debuting mid-August called Sweetener.
Ariana Grande is one of the world’s most influential celebrities, boasting 115 million-plus followers (and growing) on Instagram and 2 billion-plus views on YouTube.
The performance of Grande’s franchise is attributed to her star power and connection with her fans, high quality, commercial fragrances, comprehensive 360-degree marketing campaigns, iconic packaging design and innovative digital activations, all of which speak directly to Grande’s fan base.
With her powerful vocals and astonishing range, Ariana Grande has emerged as one of the most magnetic and massively successful performers in pop music today.