Foraying into the entrepreneurial venture, Indian cricketer Shikhar Dhawan along with his wife Aesha Dhawan has launched his home décor brand ‘DaONE Home’. DaONE Home is a blend of elegance and practicality, reflecting everything that the couple holds dear in their lives.
Commenting on the launch, Shikhar Dhawan, Co-founder – DaONE Home was quoted as saying, “Our homes are a natural extension of our own personalities, a reflection of our preferences and tastes. When Aesha and I were setting up our home, we realized the challenge that most Indians face when it comes to getting their living spaces to reflect their identities. While there were plenty of options available to choose from, no one place could give us the kind of comprehensive, end-to-end satisfaction that we were looking for. DaONE Home is our endeavor to address this major market gap.”
The brand is selling upholsteries and soft furnishings such as bed linen, cushions and table linen designed and manufactured by an in-house team in Delhi, and will further expand into all home décor products including glassware, hardwoods among others.
Aesha Dhawan, Co-founder – DaONE Home, said, “When we tied our nuptial knot and vowed to remain alongside each other all our lives, Shikhar and I promised to not let go of our strong individual identities. We envision our home as a place where that promise is reflected, where our entire family can flourish. This feeling of togetherness, family, and identity is at the core of what we aim to do with DaONE Home. With our home décor brand, we intend to make homes across India look exceptional, individualistic, thoughtful, and aesthetically pleasing.”
The products will be available online initially on DaONE Home website, and later the company will tie up with e-commerce platforms. Dhawan said the company will look for offline options later.