Salman Khan veers into smartphone business

On the heels of launching bicycles, superstar Salman Khan has made his intention clear of venturing into the smartphones business. He has named his smartphone brand as ‘Being Smart’.

The star, who licensed his brand ‘Being Human’ in clothing and jewellery segment earlier, has been quoted as saying, “We have just started our entry into the category, We need to be careful. If people buy our products and like it, we will see. We are starting the smartphones in small numbers and hope to have minimum losses and maximum gain.”

As reports say that the actor is targeting anywhere between Rs 8,000-Rs 20,000 at the entry- to middle-level smartphone segment.  However, experts are of the view that a price point of below Rs 10,000 will make the phone accessible to a number of users looking for an upgrade from a cheaper device.

Reportedly Sachin Tendlkar, a strategic investor in the home-grown technology company Smartron has just launched (srt is interpreted as Sachin Ramesh Tendulkar here).

This is the third device in less than a year from Smartron, earlier ones being the and


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