Rihanna unveils first Fenty Beauty pop-up shop in New York

Fans of Rihanna’s Fenty Beauty can rejoice! Kendo Brands and the singer launched the first-ever pop-up shop in New York City this week.

The beauty brand broke the news on its Instagram story and also shared on microblogging site Twitter with a list of three pop-up dates and locations in Manhattan and Brooklyn.


The first pop-up opens at Pennsylvania in Manhattan, followed by Pearl Street Triangle in Brooklyn and South Street Seaport in Manhattan. The shops are in celebration of Fenty’s new collection, which was inspired by the jewel tones and neutral colors of Moroccan markets.

Check out the pictures here:

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In addition to the new launches, the pop-up will also be selling a full range of Fenty classics, including cult-favorite Pro Filt’r Foundation. The new collection was set to debut on July 6.

Visitors were invited to try new products inspired by the colors and tones of a traditional Moroccan spice market, including eyeshadow, make-up brushes, and eyeliners. The immersive event featured a hookah lounge, a photo-op spot with an enlarged makeup palette, and try-on stations.

Rihanna, 30, launched Fenty Beauty LVMH’s Kendo Brands in September 2017. In 40 days, it drummed up $100 million in sales. The news subsequently led to the brand being listed as one of Time’s best inventions of 2017.

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