Well-known condom brand Durex has thrown open its new range of denims. Now, do you know who first put its first pair of jeans? It was none other than the current heart throb Ranveer Singh.
It is well-known that the Bajirao Mastani actor had grabbeda lot of attention when he rapped and danced while endorsing the condom brand Durex. In fact, the style with which he featured in its TVC became the talk of the town.
Now, Ranveer has taken the endorsement to another level. He is now advertising the new denim range for the condom brand. Hearing that Durex was launching jeans came as a big surprise to the actor. And what followed resulted in Ranveer wanting to promote the same.
Ranveer slipped into a pair of jeans from the soon-to-be-launched denim range from Durex, and says it fit him really well. In a 15-second teaser which was unveiled just yesterday.
It may be recalled that Ranveer loves to break stereotypes, not just on-screen, but even off it. The Befikre actor has never shied away from speaking his mind and giving bold statements.
With the launch, the company expects to create a big ripple in the market with True Blue from Durex Jeans which is highly differentiated offering when compared to its competitors. It is bound to become a buzzword with the company’s target segment.