Nick Jonas launches first fragrance with John Varvatos

Singer and actor Nick Jonas launched his first fragrance with John Varvatos.

The ‘Jumanji 2’ actor has been working with American designer John Varvatos since January, first as the face of the label and then on a fashion collection.

The collaboration project will sport the label JV x NJ.

Sharing a glimpse, the actor took to the Twitter and wrote, “Proud to present the latest piece from my collaboration with @johnvarvatos… #JVxNJ the fragrance for men is out now.”


Speaking to the People Style, the young singer told that the scent is “classy with a bold edge.”

The exclusive cologne is available exclusively on Nordstrom.com, which is the exclusive retail partner for the collaboration.

“We are keeping it really authentic — something in my life I can wear at an event suited up or also feel confident and sexy in it if I am just in jeans and a t-shirt. That balance kind of the everyday man approach while still having a lot of character is a really special thing,” Nick was quoted as saying.

Described as “dynamic and irresistible, capturing the upbeat energy of the city as dusk settles and nightlife comes alive”, the scent features top notes of mandarin and kaffir lime leaves, heart notes of sage, rosemary and lavender, and sandalwood at its base.

Earlier, Jonas unveiled his first apparel collection through a new partnership with John Varvatos. The collection has a rock ‘n’ roll sensibility and will range from leather jackets to knitwear. Prices will range from $98 for the Detroit graphic T to $1,698 for a suede shirt jacket.

This also marks the first apparel collaboration for the singer who had previously partnered only with Creative Recreation on a sneaker line.

Recently, Jonas made many head turns as he visited India with his rumored girlfriend Bollywood actress Priyanka Chopra, where he attended Shloka and Akash Ambani’s engagement in Mumbai.

Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire lifestyle that includes belts, bags, footwear, eyewear, limited-edition watches, luxury skincare, and fragrances.

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