Bollywood actress Jacqueline Fernandez unveiled her apparel brand ‘Just F’ collection exclusively on Amazon Fashion.
Just F will be available on Amazon Fashion for pre-booking on July 16 on the occasion of Amazon Prime Day. Prime Day is an exclusive 36-hour celebration that provides Prime members on Amazon access to exclusive launches and deals starting from July 16 noon until July 17 midnight with an official launch on July 17.
Jacqueline Fernandez, who is also the co-creator of the brand, said, “I am super excited to bring Just F to the doorsteps of women from all across the country with Amazon Fashion! The timing couldn’t have been better as everyone is looking forward to the second edition of Prime Day. The core idea behind Just F is to highlight that fitness can be fun, fashionable, and unabashedly feminine.”
Check out some of the collection here:
Just F is a move to redefine the female active-wear space in India. A combination of fresh design, functionality for fitness and trendy fashion, JUST F’s offerings are unabashedly feminine. The products have been developed to meet the specific requirements of the style-conscious, trendy, and free-spirited 20-something Indian women.
The brand has also paid great attention to detail in terms of construction and sizing, designing products which are better suited to the body type of Indian women. Crossover styling across the range helps women to fashionably achieve their fitness goals while bringing the fun back into the mix.
The collection offers over 100 styles curated and handpicked by Jacqueline that includes sports bras, tops, shorts and skirts, tights and tracks, dresses, sweatshirts, and jackets. The prices of the products range between Rs 1,299 and Rs 3,499.
Commenting on the launch, Arun Sirdeshmukh, Head — Amazon Fashion, said: “We are delighted to launch the much-awaited Just F by Jacqueline Fernandez exclusively on Amazon Fashion for our Prime members across the country. The new customers shopping at Amazon Fashion are definitely in for an extravaganza with Jacqueline’s signature brand coming to their doorsteps with free Prime enabled next day delivery.”
Just F is a women-focused activewear brand, designed and created with the modern Indian woman in mind.
Recently, Fernandez launched her new Thai restaurant ‘Pali Thai’ in the suburbs of Mumbai. Jacqueline joined hands with best friends Mishali Sanghani and starchitect Ashiesh Shah for a scrumptious Thai restaurant in Mumbai.
On the professional front, the actress was last seen in the third installment of the Indian action thriller film, Race 3 starring Salman Khan, Anil Kapoor, Bobby Deol, Jacqueline Fernandez and Daisy Shah.