The Emoji Company has partnered with Ferrero to launch Kinder Joy confectionery treats collection featuring collectible Emoji toy figurines.
Bavaria Media, The Emoji Company’s agent, brokered the transaction.
As per the association, Kinder Joy treats will include 48 different collectible and functional Emoji figurines.
Commenting on the partnership, Marco Hüsges, chief executive officer, The Emoji Company said, “The Kinder Joy partnership covers territories with a population of more than 2 billion people.”
The partnership will also be supported by an extensive online and offline marketing campaign including TV advertisements and augmented reality features in the “Magic Kinder” app.
The collaboration with Ferrero marks a pivotal milestone in the strategy to expand presence in the FMCG sector.