Cosmetic mogul Kylie Jenner now has her own custom Instagram filter

Television personality and model Kylie Jenner has now got her very own custom filter on Instagram.

The cosmetic mogul has topped the 2018 Instagram Rich List, having earned one million dollars (Rs 6,87,15,000) on each post.

Not only this, the financial magazine Forbes estimated that Kylie’s worth is estimated at USD 900 million, making her not just the richest member of the Kardashian-Jenner clan but to become the youngest self-made billionaire ever. Currently, Facebook’s brainchild Mark Zuckerberg is the current record holder of the title, whose worth was estimated at USD1 billion at the age of 23.

The app provides seven of Kylie Cosmetics’s most popular Lip Kit shades – Candy K, Dolce, Posie K, Say No More, Shady, Boy Bye, and Glitz.

The fans of the 20-year-old reality TV star can now go to the app’s front-facing camera and take it for a virtual test drive. Kylie Jenner’s Instagram filter will also add false lashes, contouring and a softly flattering blur to Instagrammers’ faces.

Kylie Cosmetics was founded by Kylie Jenner in February 2016. Since then, it has earned a revenue of USD 630 million. Jenner owns 100 percent of the company.

The publication had described Jenner as USD 900 million Cosmetics Queen.

Jenner is the youngest daughter of Kris and Caitlyn, formerly Olympic gold medalist Bruce. Her sister is supermodel Kendall. Her half-sisters are Kim, Kourtney, and Khloe Kardashian.

Kylie Jenner was just 10 years old when she made her debut on her family’s reality television series ‘Keeping up with the Kardashians’. Aged 17, she trademarked the phrase “Kylie Lip Kits… for the perfect pout.”

Since the almost-billionaire’s beauty products are sold exclusively online, the filter should prove useful for those wishing to try out a shade before purchasing it.

With a vast majority of her 110 million-plus strong Instagram followers, Kylie is the most influential person to date.

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