Singing sensation Celine Dion has partnered with The Bugatti Group to launch her first handbag, luggage and accessory collection.
Curated by Dion herself, the collection reflects the mega star’s fashion sensibility and will be unveiled at Project Women in Las Vegas this February 21st.
The range will then be made available to select retailers across the globe this September.
“As a woman who loves fashion, I am very excited to start a partnership with The Bugatti group. Their vision towards my brand is impressive, and their passion for fashion is as intense as mine,” said Dion.
“So guess what…we’re going to have a really good time together. And hopefully, all will enjoy the new collection.”
Andrew Hattem, chief executive officer at The Bugatti Group, added: “We are thrilled to be partnering with Celine Dion.As a leader in handbags, luggage and accessories, The Bugatti Group is known to create products that are authentic, timeless and fashionable – qualities that Celine embodies so well. Our expertise combined with Celine’s incomparable fashion sense will lead to a successful brand launch.”
Spearheading Dion’s fashion deals are Epic Rights, a global branding, licensing and social media marketing company, and Prominent Brand + Talent, a strategic management consortium. Both based in Los Angeles, the companies jointly represent her.
“She is a global superstar who also happens to be a working mom that demands good value in anything that carries her name,” said Dan Levin, principal at Prominent. “This is just the beginning as we continue to identify partners across many categories to further develop her unique lifestyle brand.”