Bruce Lee Enterprises has signed an exclusive representation agreement for advertising licensing with Beanstalk.
The new partnership will aim to extend the personality rights of the world famous martial artist for use in advertising, long-term brand associations and select product opportunities.
Lee created a new martial art called Jeet Kune Do that incorporated mind, body and spirit while as an actor, his stardom redefined the perception of Asian Americans.
Today, Lee’s legacy of self-expression, equality and pioneering innovation continues to inspire people around the world.
Martin Cribbs, VP, brand management of Beanstalk’s Icon Representation service said,“We feel privileged to work with the Bruce Lee family, who takes great care to preserve and share his philosophical teachings and entertainment legacy.”
Shannon Lee, Bruce Lee’s daughter and CEO of Bruce Lee Enterprises, added, “We look forward to working with Beanstalk to spread my father’s message of mastery, hope and action across the world.
“Martin and the team at Beanstalk really understand and respect what we are trying to do, and we are excited to have their help and expertise in spreading the Bruce Lee love,” she added.