Global pop icon and award-winning entertainer Britney Spears, along with leading global beauty company Revlon, announced the launch of ‘Britney Spears Prerogative’.
A fragrance with no boundaries, Britney Spears Prerogative is an olfactive statement of authenticity and individuality, designed to embolden anyone who wears it to be whoever they want to be.
“Prerogative is all about empowerment and confidence—we all deserve to feel free and fierce,” said Spears.
Offering a voyeuristic peek into Britney’s world, Prerogative comes to life through a series of provocative personas, each of which is a tribute to her multifaceted career and fearless, unapologetic attitude.
Revealing exciting new images of Britney over the next several months, the Prerogative campaign gives fans unprecedented access to different sides of this ever-evolving performer, while highlighting her strong, romantic, and fun-loving nature.
“The Britney Spears fragrance portfolio evolves with each new scent. With this campaign, we showcase the confidence, versatility, and individuality that Britney has demonstrated throughout her career,” said Ron Rolleston, EVP Global Fragrance Marketing, at Revlon.
With a provocative edginess that is true to Britney’s aesthetic sensibility, the bottle is a hybrid shape composed of sharp edges and soft, rounded corners that reflects the contrasting sensibilities Prerogative represents and gives a nod to the iconic fantasy silhouette.
The fragrance will be available at Walmart in-stores and online nationwide starting July 2018 and starting August 2018 at Kohls.
Multi-platinum, Grammy Award-winning pop icon Britney Spears is one of the most successful and celebrated entertainers in pop history with nearly 150 million records sold worldwide.