Being Human, fashion retail house founded by Bollywood actor Salman Khan has released a new campaign, #BeAllHeart, for its upcoming Autumn Winter ‘18 collection. The campaign will witness Salman along with seven young models, endorsing the brand’s latest collection.
The campaign encourages one to celebrate the most fashionable thing of all with the tagline ‘Wear it. Flaunt it. Be Yourself. Be All Heart.’
Targeting the millennial generation, the campaign #BeAllHeart focuses on five key fashion trends and latest style statements that relate most with the young digital generation — Plaids, Athleisure, Basics, Denims, and Winter Layering.
Commenting on the campaign, Salman Khan said, “Nobody likes being told who they should be, what they should wear. I know I don’t. Our new campaign basically tells you to be yourself; as far as you are not troubling anyone.”
In addition, the brand will also launch a series of the digital and in-store campaign. With customer inclusiveness to User Generated Content (UGT) at its heart, the brand has planned various activities to increase overall sales, footfalls, and engagement.
Watch the brand’s AW18 Campaign video here:
Manish Mandhana, CEO of The Mandhana Retail Ventures Ltd, the global licensee for Being Human Clothing, said, “The campaign #BeAllHeart resonates with the aspirational and young India who form our key target audience. With its central idea being as simple as ‘being yourself’ we want to encourage our consumers to be bold with their choices, wear whatever they want, whenever they want. Because this season, we are celebrating the most fashionable thing – our customers!”
Being Human was launched by Salman Khan in 2012 and was globally licensed by The Mandhana Retail Ventures. It has the footprint in over 15 countries with over 600 points of sale.
Earlier in 2016, Mandhana Industries Ltd and The Salman Khan Foundation terminated the brand license agreement and entered into a global trademark license agreement up until March 31, 2020.