Joining the gang of film celebrities who have launched their own apparel brands, film actress Anushka Sharma has launched her very own clothing line Nush. With the launch, Anushka dons the third ceremonial cap, the first two being that of an actor and a producer.
“This is something I’ve wanted to do for a very long time,” said an excited Anushka. “Clothes are actually something that we live in, they are a huge part of our lives. Our style is the way we express ourselves, the way we express our mood. I wanted to create a brand that can add that value to someone’s life, be a part of that person’s life,” she added.
A feel-good combination of easy-breezy cuts, vibrant colours, happy prints and low maintenance casuals, Nush networks Sharma’s trademark, fuss-free style.
We are of the belief that if one is a Anushka fan, she will definitely recognise the actor’s vibe in the distressed denims, cosy bombers and boho blouses, all made keeping the wearer’s comfort in mind.
Observed the teary eyed actress, “I got really emotional before the launch. I was thinking about the time when my mom and I used to go shopping. We didn’t have enough, I come from a very regular middle class family, my father’s in the army, and I was modelling back then. It was difficult; I needed to have good clothes because I used to have to go for auditions, and my mother used to make sure that I was able to have those things.”
“As a young girl, shopping for clothes that suited my sense of fashion under one roof was a struggle. If we got the right style, the price didn’t fit, when we found the right price, it was lacking in style. My father used to get so bored, he’d be sitting outside talking to the guy making bhel puri! When my parents came and joined me today, all those memories came back to me. I thought to myself, I couldn’t have imagined at that time that one day I’d have my own clothing line,” she added.
Comprising of over 160 pieces, the debut collection of Nush will hit Shoppers Stop outlets in India on October 12. Besides, one can also buy pieces online on Myntra.