Carlsberg India launches premium mild beer with Saif Ali Khan

Carlsberg India on Tuesday announced the launch of Carlsberg Smooth, a premium mild beer made with the finest European Barley with Bollywood actor Saif Ali Khan.

Carlsberg Smooth offers a unique product and a new experience to the consumers.

Commenting on his association, Saif Ali Khan, said, “It is always exciting to be associated with brands that not only offer a great product but also believe in creating an unforgettable experience for its consumers. I’m very happy to be associated with Carlsberg India and I wish Carlsberg Smooth great success. It is a really rich brew and probably the smoothest beer.”

The new brew is a perfect combination of a classic and modern flavour portfolio. The superior quality European Barley gives Carlsberg Smooth its unique rich taste, making the drinking experience smoother for modern consumers who appreciate the unique flavour and quality of premium beers.

Commenting on the new product, Mahesh Kanchan, Vice president – Marketing, Carlsberg India said, “At Carlsberg India, we are constantly working to offer a new taste to our consumers by being at the forefront of pioneering fresh offerings. With Carlsberg Smooth, the restaged premium mild beer, we aim to further strengthen our commitment to the Indian market and expand our portfolio. Carlsberg Smooth will be available across key markets in India and we hope to continue our tradition of providing ‘the best’ to the Indian consumers. We are confident that the refreshing brew will be hugely appreciated by all.”

Carlsberg Smooth will be available across key markets in India and has been launched across the states of Maharashtra, Goa, Andhra Pradesh, West Bengal, Rajasthan and Haryana.

The new brand will soon be launched in Karnataka, Telangana and Uttar Pradesh.

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