Toy Licensing

Barbie goes desi-way: Mattel launches all-new dolls inspired by Colours of India

May 4, 2018

Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects. The collectibles, from the Colours of India series, will see Barbie in six different avatars, uniquely inspired by six heritage sites across the country. Barbie Visits Ajanta Caves Barbie visits Hawa Mahal in Jaipur Barbie Visits Thirumallai […]

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Hasbro, Saban sign definitive agreement; deal valued at $522 mn

May 3, 2018

Hasbro and Saban Brands have signed a definitive agreement valued at USD 522 million. According to a report in the Licensing Post, Hasbro will acquire a variety of Saban’s assets during the partnership. “Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed […]

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Ultra launches exclusive range of soft toys & love cushions

February 7, 2018

Ultra Toys and Gifts Pvt Ltd  has launched  an exclusive range of soft toys & love cushions that depicts love and cupid for all this Valentine’s Season. These toys and love cushions are built in a shape of heart and personifies love & closeness. Each of these range has either Love written on it boldly […]

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Shopkins namaed #1 girls collectible property in Playset Dolls & Accessories segment

January 17, 2018

Four years ago, with the introduction of a tiny, grocery themed, collectible toy line called Shopkins, the toy industry was disrupted like never before. Since then, the brand has solidified itself as the biggest powerhouse Girls Franchise in the world, developing successful brand extensions into the fashion doll, doll house and vehicle play categories demonstrating […]

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Nickelodeon and Viacom Consumer Products partner with Wise Toys

January 12, 2018

Nickelodeon and Viacom Consumer Products have partnered with Wise Toys to introduce several lines of branded smart toys utilising augmented reality. Under the terms of the agreement, Wise Toys will release three of its smart toys lines viz Wise Pet, an AR coloring/activity book and an AR activity box set. The first collection, Wise Pet, […]

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11-year Chilean girl Luciana Vega is American Girl’s girl of the year

January 5, 2018

Mattel’s premium brand American Girl has been trying strategies to inspire young females round the year. Continuing its strategy of introducing diverse, inspiring young female characters, Mattel’s premium brand American Girl has revealed that its 2018 Girl of the Year is a 11-year-old girl called Luciana Vega, a creative, confident aspiring astronaut of Chilean descent […]

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Funrise in a multi-year partnership with Paramount Pictures for Amusement Park

January 4, 2018

California-based toy manufacturer Funrise has entered into a multi-year partnership to serve as global master toy partner for Paramount Pictures’ animated feature film Amusement Park. Funrise will create a line that includes figures, play sets, plush, role-play and collectibles. Amusement Park is slated for a March 2019 release in the US and Funrise’s products are set […]

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Playmates Toys introduces Mysticons toy line

December 27, 2017

Playmates Toys has introduced its Mysticons toy line based on the new animated action series that airs on Nickelodeon. The line that will include an assortment of flying creatures, plush and role-play items is currently available at select Toys “R” Us stores nationwide and online at Toysrus.com and Amazon.com. The line will be available at […]

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Bush Baby World licensing programme gets three new licensees

December 22, 2017

Three entities are the latest UK licensees to join the growing Bush Baby World licensing programme. They are Alligator Productions, Blueprint Collections and Immediate Media. With continued toy sell throughout the UK and Australia, the brand continues to grow from strength-to-strength. The Golden Bear toy range will also be on sale across continental Europe and […]

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Toys R Us successful in staving off collapse

December 22, 2017

Just yesterday we had reported that in its move to stave off a collapse, Toys R Us had proposed a rescue plan. Now, it has come to light that after creditors backed the rescue plan, the UK retailer has come out successful. The retailer’s creditors met yesterday to vote on the rescue plan, which hinged […]

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