Sports Licensing

MLB signs license deal with Rocket League

March 20, 2019

Major League Baseball has reached a licensing agreement with Rocket League. The downloads in the MLB Fan Pack will include cap toppers, flags and player banners for all 30 teams, as well as a baseball-themed rocket boost. The MLB Fan Pack will be available on all platforms in all regions for US$2.99. Major League Baseball […]

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NBA ties up with Suditi Inds to launch range of NBA fanwear apparel

March 12, 2019

The National Basketball Association has announced a multi-year merchandising partnership with Suditi Industries Ltd to launch a range of NBA fanwear apparel in India.The new NBA fanwear apparel will feature the widest range of NBA merchandise available in India, including an assortment of dedicated youth and adult products from all 30 NBA teams.     NBA […]

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Shashi Tharoor proposes bill to regulate online gaming: What does it mean?

January 16, 2019

Senior Congress Leader Shashi Tharoor has moved a private bill to regulate online gaming in India. The bill was unveiled in Lok Sabha for regulatory measures for the online gaming industry.  An elected Lower House member from Trivandrum, Shashi Tharoor is eyeing on online games after the recent entry of big key players in the […]

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Fanatics becomes official retail partner of the ‘Overwatch League’

December 20, 2018

The Overwatch League announced a multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products. The agreement marks the first-ever foray into the rapidly expanding global esports industry for Fanatics and is the first […]

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The King of Poker finds its Queen! Any guesses?

November 21, 2018

Viaan Industries, a popular licensing, entertainment and gaming company promoted by leading entrepreneur, Raj Kundra, and celebrity Shilpa Shetty Kundra, announced the launch of their online poker site — and have signed on Anita Hassanandani as their brand ambassador. Poker has always been popular within the Bollywood circle with many A-listers expressing their love […]

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Shikhar, Aesha Dhawan launch home décor brand ‘DaONE Home’

October 30, 2018

Foraying into the entrepreneurial venture, Indian cricketer Shikhar Dhawan along with his wife Aesha Dhawan has launched his home décor brand ‘DaONE Home’. DaONE Home is a blend of elegance and practicality, reflecting everything that the couple holds dear in their lives. Commenting on the launch, Shikhar Dhawan, Co-founder – DaONE Home was quoted as […]

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Manchester United and True Religion launch denim wear collection

October 22, 2018

Manchester United and luxury denim brand ‘True Religion’ have collaborated to launch a range of premium club branded denim wear collection. In a first-of-its-kind, the new global partnership with the iconic American denim brand will see a range of men’s and women’s co-branded styles. Manchester United’s Group Managing Director, Richard Arnold, said, “True Religion is […]

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U.S. Polo Assn. announced as official apparel supplier at Buenos Aires 2018

October 10, 2018

USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the official apparel supplier of the 2018 Buenos Aires Youth Olympic Games Polo Showcase. The event, which is organized by the Federation of International Polo (FIP), enables young, aspiring […]

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Who will be India’s Poker Pro? Third season of Match Indian Poker League is here

October 2, 2018

Hold your breath! The third Season of Match Indian Poker League is coming! Match Indian Poker League or MatchIPL as it is known, is a poker-based league that is the brain-child of Industrialist Raj Kundra and Bollywood actress, Shilpa Shetty Kundra. It was launched under their umbrella corporation Viaan Industries Ltd. which is a gaming, […]

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IMG exits Indian Super League ahead of fifth season: Report

October 1, 2018

International Management Group (IMG), the global sports marketing and management firm, has pulled out of Football Sports Development Limited (FSDL) which runs the Indian Super League just ahead of its fifth season. The fifth season is set to kick off with a match between ATK and Kerala Blaster. ISL was launched by IMG, Mukesh Ambani-owned […]

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Alcis Sports to partner Haryana Steelers for Pro Kabaddi League 2018

September 27, 2018

Alcis Sports, an Indian sportswear brand, announced their association with Haryana Steelers for the sixth season of Pro Kabaddi League that will start from October 5. Alcis Sports will provide technologically advanced sportswear to Haryana Steelers to enhance their comfort and performance. Alcis Sports is a homegrown Indian sportswear brand which is at par with […]

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Next Wave Multimedia strikes a partnership with Cricket Australia

September 18, 2018

Next Wave Multimedia, a Chennai-based mobile gaming company and a subsidiary of Nazara Technologies Limited announced its association with Cricket Australia to launch a new ‘Big Bash Cricket’ game, leveraging their popular mobile cricket gaming platform. The KFC Big Bash League (BBL) and Rebel Women’s Big Bash League (WBBL) are professional Twenty20 cricket leagues in […]

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UFC partners with Bas Rutten to launch body action system

September 14, 2018

UFC, the world’s premier mixed martial arts organization announced a new multi-year licensing agreement with UFC Hall of Famer Bas Rutten to launch the ‘Body Action System’. The agreement, negotiated by IMG, allows Rutten, a former UFC heavyweight champion and three-time King of Pancrase, to produce a UFC branded edition of his patented MMA training […]

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United Soccer League launches new licensing program

September 12, 2018

Building off the continued success and growth of the United Soccer League, USL announced the launch of a new league-wide licensing program. Through licensing, the League will work to further engage its fan base by introducing more licensed Club products during the upcoming season. The league has tapped former Major League Soccer (MLS) and Starter […]

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