Sports Licensing

Shikhar, Aesha Dhawan launch home décor brand ‘DaONE Home’

October 30, 2018

Foraying into the entrepreneurial venture, Indian cricketer Shikhar Dhawan along with his wife Aesha Dhawan has launched his home décor brand ‘DaONE Home’. DaONE Home is a blend of elegance and practicality, reflecting everything that the couple holds dear in their lives. Commenting on the launch, Shikhar Dhawan, Co-founder – DaONE Home was quoted as […]

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Manchester United and True Religion launch denim wear collection

October 22, 2018

Manchester United and luxury denim brand ‘True Religion’ have collaborated to launch a range of premium club branded denim wear collection. In a first-of-its-kind, the new global partnership with the iconic American denim brand will see a range of men’s and women’s co-branded styles. Manchester United’s Group Managing Director, Richard Arnold, said, “True Religion is […]

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U.S. Polo Assn. announced as official apparel supplier at Buenos Aires 2018

October 10, 2018

USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the official apparel supplier of the 2018 Buenos Aires Youth Olympic Games Polo Showcase. The event, which is organized by the Federation of International Polo (FIP), enables young, aspiring […]

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Who will be India’s Poker Pro? Third season of Match Indian Poker League is here

October 2, 2018

Hold your breath! The third Season of Match Indian Poker League is coming! Match Indian Poker League or MatchIPL as it is known, is a poker-based league that is the brain-child of Industrialist Raj Kundra and Bollywood actress, Shilpa Shetty Kundra. It was launched under their umbrella corporation Viaan Industries Ltd. which is a gaming, […]

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IMG exits Indian Super League ahead of fifth season: Report

October 1, 2018

International Management Group (IMG), the global sports marketing and management firm, has pulled out of Football Sports Development Limited (FSDL) which runs the Indian Super League just ahead of its fifth season. The fifth season is set to kick off with a match between ATK and Kerala Blaster. ISL was launched by IMG, Mukesh Ambani-owned […]

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Alcis Sports to partner Haryana Steelers for Pro Kabaddi League 2018

September 27, 2018

Alcis Sports, an Indian sportswear brand, announced their association with Haryana Steelers for the sixth season of Pro Kabaddi League that will start from October 5. Alcis Sports will provide technologically advanced sportswear to Haryana Steelers to enhance their comfort and performance. Alcis Sports is a homegrown Indian sportswear brand which is at par with […]

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Next Wave Multimedia strikes a partnership with Cricket Australia

September 18, 2018

Next Wave Multimedia, a Chennai-based mobile gaming company and a subsidiary of Nazara Technologies Limited announced its association with Cricket Australia to launch a new ‘Big Bash Cricket’ game, leveraging their popular mobile cricket gaming platform. The KFC Big Bash League (BBL) and Rebel Women’s Big Bash League (WBBL) are professional Twenty20 cricket leagues in […]

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UFC partners with Bas Rutten to launch body action system

September 14, 2018

UFC, the world’s premier mixed martial arts organization announced a new multi-year licensing agreement with UFC Hall of Famer Bas Rutten to launch the ‘Body Action System’. The agreement, negotiated by IMG, allows Rutten, a former UFC heavyweight champion and three-time King of Pancrase, to produce a UFC branded edition of his patented MMA training […]

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United Soccer League launches new licensing program

September 12, 2018

Building off the continued success and growth of the United Soccer League, USL announced the launch of a new league-wide licensing program. Through licensing, the League will work to further engage its fan base by introducing more licensed Club products during the upcoming season. The league has tapped former Major League Soccer (MLS) and Starter […]

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SPN join hands with Facebook to telecast ‘LaLiga’ on TV in India

August 30, 2018

Sony Pictures Networks India (SPN) has partnered with Facebook to telecast the Spanish top division football league, LaLiga, on TV in India this season. As per the association, over 100 selected matches will be telecast on SPN’s sports channels, including the key clashes, El Clasico and Madrid Derby. All matches will still be available for […]

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#LCExcl – Athleisure can be called as ‘defining fashion trend of 2018’: Roshan Baid, MD of Alcis Sports

August 28, 2018

With India’s appetite and love for sports, the licensing space has changed dynamically over the years. This year, Russia hosted the largest global football event — FIFA World Cup 2018. Despite India not featuring in the World Cup, there had been a surge in the sale of sports merchandises in India. In the offline space, […]

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Beijing 2022 Winter Olympics launches licensing program

August 21, 2018

After a successful trial run over the past six months, the Beijing 2022 Winter Olympics organizing committee launched its official licensing program on July 31. The program has been launched to promote the Olympic spirit, provide a marketing platform for Chinese small- and medium-sized businesses, attract public participation, and finance the upcoming games. The launch […]

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Nivia appoints as the official football for ‘Hero Indian Super League’

August 18, 2018

Nivia has been appointed as the official football for the ‘Hero Indian Super League’. Sharing an image displaying all the qualities of the product, Nivia Sports took to their social networking site for the official announcement. As an Indian iconic sports brand, Nivia manufactures world-class athletic equipment, high-quality products at the right price. With the state-of-the-art […]

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FREAKY FRIDAY: This boxer is country’s first female superheroine. Any guesses?

August 10, 2018

We all know about Black Widow or Scarlet Witch, but do you know who is India’s first female superhero? Well, it’s none other than Mary Kom! India’s boxer woman Mangte Chungneijang Mary Kom was seen in an animated avatar as the country’s first female superheroine in an animated TV series. The Indian TV series, titled […]

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