Sports Sports Licensing Top News 

IPL 2020: Disney+ Hotstar signed 13 sponsors for the 13th edition of IPL

Disney+ Hotstar has signed 13 sponsors for the 13th edition of the Indian Premier League (IPL), scheduled to kick off on September 19th in the UAE. While IPL title sponsor for the year, Dream11, has come on board as co-pressing sponsor, Boost is the co-powered by sponsor for the league. Disney+ Hotstar signed 13 sponsors for the 13th edition of IPL eyeing to secure 300cr in advertising revenue! Associate sponsors include MX Player, Acko, Maruti Suzuki, KhataBook, Flipkart, Swiggy, Ace23, HDFC Bank NSE 1.35 %, Great Learning, Kingfisher Calendar and…

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CSK X Levista Food & Drink Sports Licensing 

IPL2020: CSK announces Levista as ‘Official Licensed Coffee Partners’

The 2020 IPL is set to begin on September 19 and will be held entirely in the UAE due to the COVID-19 pandemic. CSK announces Levista as ‘Official Licensed Coffee Partners’ Three-time Indian Premier League (IPL) champions Chennai Super Kings on Wednesday announced a licensed deal with Levista Coffee. The coffee brand, which was launched in December 2017 and is sold primarily in Karnataka and Tamil Nadu and is most preferred & favourite coffee brand, has been announced as ‘Official Licensed Coffee Partner’ for the 2020 IPL season. It also…

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Adidas Sauce Collection Celebrity Licensing Collaborations Food Licensing Sports Licensing 

Adidas, McDonalds ‘Saucy’ Collab with NBA Players

Adidas and NBA players James Harden, Damian Lillard and Tracy McGrady have teamed with McDonald’s to release a new line of shoes and apparels. Adidas, McDonalds ‘Saucy’ Collab with NBA Players Adidas and McDonald’s are introducing the Sauce Pack, a collection of shoes and apparel inspired by basketball stars and McDonald’s sauces. The deal was brokered by The Joester Loria Group, which represents McDonald’s. “When you come across a hooper with a unique aura and style of play, we say they have sauce,” the companies said in a statement. “It’s every player’s goal to develop their own…

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Sports Licensing 

Rocket League appoints IMG as exclusive licensing representative

Video game developer Psyonix has appointed IMG as the exclusive global licensing representative for its popular ‘Rocket League’ video game franchise.   Rocket League appoints IMG as exclusive licensing representative A high-powered hybrid of arcade-style soccer and vehicular mayhem, easy-to-understand controls and fluid, physics-driven competition, Rocket League has grown to become one of the most popular and recognizable video game brands worldwide. The multi-year partnership, which coincides with the game’s fifth anniversary this month, will see IMG bring Rocket League consumer products to market through selective brand partnerships and collaborations.…

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Sports Sports Licensing 

Craft Sportswear undergoes total digital transformation

Craft Sportswear is currently undergoing a total digital transformation for its Direct-to-Consumer business. The company has recently completed a major brand update and is now poised to take the next step by going all-in digitally to build a global e-commerce site designed by e-commerce agency Grebban on the Centra headless platform. Craft Sportswear, which makes functional sports clothing, has in recent years undergone a brand journey in which it has updated its identity and broadened its brand for both winter and summer activities. The brand, which has had strong sales growth in recent years,…

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Brand & Lifestyle Collaborations Sports Licensing 

NFL LAUNCHES APPAREL AND ACCESSORIES COLLABORATION WITH H&M

The National Football League (NFL) has announced a new collaboration with global fashion retailer H&M to launch men’s, women’s and children’s NFL-branded apparel and accessories, in a deal brokered by IMG. The products will be sold in more than 20 countries outside of the U.S, including the UK, China, Japan, Colombia, Germany, India, Mexico, South Korea and the Middle East.   The first capsule collection of men’s jackets, tops and loungewear is available in stores and online now, with women’s, children’s and accessories lines to follow next season. The collaboration…

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Sports Sports Licensing 

Cinépolis screens iconic UEFA Super Cup finals as Liverpool takes on Chelsea

Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendance, is recreating the stadium feels once again for the football buffs in India, by screening the Super Cup finals live, which is being held in Turkey. The match will be screened live at 12:30 am in select Cinepolis cinemas, across 8 cities and 14 screens. The UEFA Super Cup takes centre stage today as history will be made with the super cup heading to England for the first time in 14 years, with the…

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Sports Sports Licensing 

Indian fans can now book NBA pre-match tickets on BookMyShow

NBA had partnered with online ticketing platform BookMyShow to promote and market the event in the country. A professional basketball league, NBA has established international presence in 215 countries and territories in 49 languages. In India, the pre-match games will be played between Indiana Pacers and Sacramento Kings at over 4,000-seater NSCI Dome in Mumbai which has hosted Pro Kabbadi League matches. These matches are a prelude to the 74th season of NBA, which will kickstart in October end and end in April 2020. “It’s a strategic partnership with NBA…

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Sports Sports Licensing 

Barça showcase their own typography, FC Barcelona Play

From season 2019/20, Barça will have their own typography (a design of letters and numbers), called FC Barcelona Play, which stands out for being more expressive. The intention is for it to become a new identification element of the club, known for its personality and uniqueness. The new typography, which has already been seen on the shirts of the new signings in the different professional teams, is the result of a creative process that has taken into account the history of the club to the brand story and the need…

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Sports Sports Licensing 

Valencia takes merchandise operation in-house after Puma deal

Spanish top-flight soccer club Valencia have taken their merchandising business in-house after opting against a renewal with Fanatics, the global sports retail specialists, which has managed the team’s operations for the last two years. Valencia’s deal with Fanatics saw the club’s merchandising operation managed via the latter’s v-commerce model, distributing to more than 188 markets. The decision from the La Liga side was taken as part of a new digital business plan. The club has relaunched its online store and digital platforms to allow them to gather more information about…

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