Sports Licensing

Inox Leisure partners with NBA as exclusive multiplex partner

June 6, 2019

Inox Leisure India’s second largest multiplex chain, has partnered with popular American professions basketball league, the National Basketball Association (NBA), to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune. As the NBA’s exclusive multiplex partner in India, Inox will introduce numerous NBA elements in and around its cinema houses, including […]

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IMG appointed as Bundesliga’s exclusive global licensing representative

June 6, 2019

IMG has announced its appointment as the exclusive global licensing representative for Bundesliga International, a subsidiary of the DFL association, which is internationally marketing the commercial rights of the Bundesliga. IMG has agreed a multi-year deal with the league which is both the world’s best supported football league in terms of attendance, and the second […]

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Licensing International Awards 2019: Winners Announced

June 6, 2019

The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business […]

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NBA to bounce big this year

May 21, 2019

Recently, the National Basketball Association (NBA) partnered with apparel exporter Suditi Industries for a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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Licensed Sports merchandise market expected to grow at a CAGR of 5.3%

April 16, 2019

The global licensed sports merchandise industry is projected to grow at the significant rate in the near future as many licensed sports merchandisers are acquiring a license to sell sports merchandise that incorporates copyrighted material is similar to other licensing arrangements. The market of licensed sports merchandise is highly dominated by few key players as […]

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Animoca Brands signs agreement with Formula 1

April 3, 2019

Animoca Brands Corporation Limited has secured a global licencing agreement with Formula 1 to develop and publish F1 Delta Time, a blockchain game based on the world-famous racing series. F1 is considered to be the pinnacle of motorsport, and is the world’s most popular annual sporting series. It has a global footprint, hosting 21 races […]

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Chennai Super Kings launches licensed merchandise

March 23, 2019

Indian Premier League champions Chennai Super Kings launched their licenced merchandise ahead of the 2019 season.Mahendra Singh Dhoni is the captain of the Chennai Super Kings  team. CSK head coach Stephen Fleming and player Kedar Jadhav unveiled the merchandise at the event along with the CEO KS Viswanathan. Created in partnership with Baseline Ventures through various licensed […]

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MLB signs license deal with Rocket League

March 20, 2019

Major League Baseball has reached a licensing agreement with Rocket League. The downloads in the MLB Fan Pack will include cap toppers, flags and player banners for all 30 teams, as well as a baseball-themed rocket boost. The MLB Fan Pack will be available on all platforms in all regions for US$2.99. Major League Baseball […]

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NBA ties up with Suditi Inds to launch range of NBA fanwear apparel

March 12, 2019

The National Basketball Association has announced a multi-year merchandising partnership with Suditi Industries Ltd to launch a range of NBA fanwear apparel in India.The new NBA fanwear apparel will feature the widest range of NBA merchandise available in India, including an assortment of dedicated youth and adult products from all 30 NBA teams.     NBA […]

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Shashi Tharoor proposes bill to regulate online gaming: What does it mean?

January 16, 2019

Senior Congress Leader Shashi Tharoor has moved a private bill to regulate online gaming in India. The bill was unveiled in Lok Sabha for regulatory measures for the online gaming industry.  An elected Lower House member from Trivandrum, Shashi Tharoor is eyeing on online games after the recent entry of big key players in the […]

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Fanatics becomes official retail partner of the ‘Overwatch League’

December 20, 2018

The Overwatch League announced a multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products. The agreement marks the first-ever foray into the rapidly expanding global esports industry for Fanatics and is the first […]

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The King of Poker finds its Queen! Any guesses?

November 21, 2018

Viaan Industries, a popular licensing, entertainment and gaming company promoted by leading entrepreneur, Raj Kundra, and celebrity Shilpa Shetty Kundra, announced the launch of their online poker site — and have signed on Anita Hassanandani as their brand ambassador. Poker has always been popular within the Bollywood circle with many A-listers expressing their love […]

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Shikhar, Aesha Dhawan launch home décor brand ‘DaONE Home’

October 30, 2018

Foraying into the entrepreneurial venture, Indian cricketer Shikhar Dhawan along with his wife Aesha Dhawan has launched his home décor brand ‘DaONE Home’. DaONE Home is a blend of elegance and practicality, reflecting everything that the couple holds dear in their lives. Commenting on the launch, Shikhar Dhawan, Co-founder – DaONE Home was quoted as […]

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