Sports Licensing

Next Wave Multimedia strikes a partnership with Cricket Australia

September 18, 2018

Next Wave Multimedia, a Chennai-based mobile gaming company and a subsidiary of Nazara Technologies Limited announced its association with Cricket Australia to launch a new ‘Big Bash Cricket’ game, leveraging their popular mobile cricket gaming platform. The KFC Big Bash League (BBL) and Rebel Women’s Big Bash League (WBBL) are professional Twenty20 cricket leagues in […]

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UFC partners with Bas Rutten to launch body action system

September 14, 2018

UFC, the world’s premier mixed martial arts organization announced a new multi-year licensing agreement with UFC Hall of Famer Bas Rutten to launch the ‘Body Action System’. The agreement, negotiated by IMG, allows Rutten, a former UFC heavyweight champion and three-time King of Pancrase, to produce a UFC branded edition of his patented MMA training […]

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United Soccer League launches new licensing program

September 12, 2018

Building off the continued success and growth of the United Soccer League, USL announced the launch of a new league-wide licensing program. Through licensing, the League will work to further engage its fan base by introducing more licensed Club products during the upcoming season. The league has tapped former Major League Soccer (MLS) and Starter […]

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SPN join hands with Facebook to telecast ‘LaLiga’ on TV in India

August 30, 2018

Sony Pictures Networks India (SPN) has partnered with Facebook to telecast the Spanish top division football league, LaLiga, on TV in India this season. As per the association, over 100 selected matches will be telecast on SPN’s sports channels, including the key clashes, El Clasico and Madrid Derby. All matches will still be available for […]

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#LCExcl – Athleisure can be called as ‘defining fashion trend of 2018’: Roshan Baid, MD of Alcis Sports

August 28, 2018

With India’s appetite and love for sports, the licensing space has changed dynamically over the years. This year, Russia hosted the largest global football event — FIFA World Cup 2018. Despite India not featuring in the World Cup, there had been a surge in the sale of sports merchandises in India. In the offline space, […]

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Beijing 2022 Winter Olympics launches licensing program

August 21, 2018

After a successful trial run over the past six months, the Beijing 2022 Winter Olympics organizing committee launched its official licensing program on July 31. The program has been launched to promote the Olympic spirit, provide a marketing platform for Chinese small- and medium-sized businesses, attract public participation, and finance the upcoming games. The launch […]

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Nivia appoints as the official football for ‘Hero Indian Super League’

August 18, 2018

Nivia has been appointed as the official football for the ‘Hero Indian Super League’. Sharing an image displaying all the qualities of the product, Nivia Sports took to their social networking site for the official announcement. As an Indian iconic sports brand, Nivia manufactures world-class athletic equipment, high-quality products at the right price. With the state-of-the-art […]

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FREAKY FRIDAY: This boxer is country’s first female superheroine. Any guesses?

August 10, 2018

We all know about Black Widow or Scarlet Witch, but do you know who is India’s first female superhero? Well, it’s none other than Mary Kom! India’s boxer woman Mangte Chungneijang Mary Kom was seen in an animated avatar as the country’s first female superheroine in an animated TV series. The Indian TV series, titled […]

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IMG appointed as master licensee of UEFA Euro 2020

July 26, 2018

UEFA, European football’s governing body, has appointed IMG as the exclusive master licensee for UEFA Euro 2020 and other major tournaments through 2022. The new appointment follows IMG and UEFA’s highly successful collaboration on the licensing programme for UEFA Euro 2016 and other national tournaments through the 2014-17 period. The new multi-year global rights deal […]

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Kohler appointed as principal partner for Manchester United

July 13, 2018

Manchester United and Kohler have agreed to a multi-year global partnership. As per the partnership, the Kohler brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams. The partnership also includes joint participation on game day activities, innovative improvements to club facilities, global […]

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