Sports Licensing

Cinépolis screens iconic UEFA Super Cup finals as Liverpool takes on Chelsea

August 21, 2019

Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendance, is recreating the stadium feels once again for the football buffs in India, by screening the Super Cup finals live, which is being held in Turkey. The match will be screened live at 12:30 am in select Cinepolis cinemas, […]

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Indian fans can now book NBA pre-match tickets on BookMyShow

August 8, 2019

NBA had partnered with online ticketing platform BookMyShow to promote and market the event in the country. A professional basketball league, NBA has established international presence in 215 countries and territories in 49 languages. In India, the pre-match games will be played between Indiana Pacers and Sacramento Kings at over 4,000-seater NSCI Dome in Mumbai […]

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Barça showcase their own typography, FC Barcelona Play

July 12, 2019

From season 2019/20, Barça will have their own typography (a design of letters and numbers), called FC Barcelona Play, which stands out for being more expressive. The intention is for it to become a new identification element of the club, known for its personality and uniqueness. The new typography, which has already been seen on […]

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Valencia takes merchandise operation in-house after Puma deal

July 12, 2019

Spanish top-flight soccer club Valencia have taken their merchandising business in-house after opting against a renewal with Fanatics, the global sports retail specialists, which has managed the team’s operations for the last two years. Valencia’s deal with Fanatics saw the club’s merchandising operation managed via the latter’s v-commerce model, distributing to more than 188 markets. […]

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Superyoung by Toonz Retail launches World Cup-themed T-Shirts

June 19, 2019

Superyoung by Toonz Retail, a fashion line for kids between 3 to 12 years, recently launched their World Cup merchandise for kids’. Perfect to beat the heat this summer, the latest merchandise comprises of cool and funky t-shirts. Soon Superyoung is planning to launch shirts, shorts, caps, etc. The products are available in various shades, […]

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Inox Leisure partners with NBA as exclusive multiplex partner

June 6, 2019

Inox Leisure India’s second largest multiplex chain, has partnered with popular American professions basketball league, the National Basketball Association (NBA), to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune. As the NBA’s exclusive multiplex partner in India, Inox will introduce numerous NBA elements in and around its cinema houses, including […]

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IMG appointed as Bundesliga’s exclusive global licensing representative

June 6, 2019

IMG has announced its appointment as the exclusive global licensing representative for Bundesliga International, a subsidiary of the DFL association, which is internationally marketing the commercial rights of the Bundesliga. IMG has agreed a multi-year deal with the league which is both the world’s best supported football league in terms of attendance, and the second […]

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Licensing International Awards 2019: Winners Announced

June 6, 2019

The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business […]

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NBA to bounce big this year

May 21, 2019

Recently, the National Basketball Association (NBA) partnered with apparel exporter Suditi Industries for a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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Licensed Sports merchandise market expected to grow at a CAGR of 5.3%

April 16, 2019

The global licensed sports merchandise industry is projected to grow at the significant rate in the near future as many licensed sports merchandisers are acquiring a license to sell sports merchandise that incorporates copyrighted material is similar to other licensing arrangements. The market of licensed sports merchandise is highly dominated by few key players as […]

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Animoca Brands signs agreement with Formula 1

April 3, 2019

Animoca Brands Corporation Limited has secured a global licencing agreement with Formula 1 to develop and publish F1 Delta Time, a blockchain game based on the world-famous racing series. F1 is considered to be the pinnacle of motorsport, and is the world’s most popular annual sporting series. It has a global footprint, hosting 21 races […]

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Chennai Super Kings launches licensed merchandise

March 23, 2019

Indian Premier League champions Chennai Super Kings launched their licenced merchandise ahead of the 2019 season.Mahendra Singh Dhoni is the captain of the Chennai Super Kings  team. CSK head coach Stephen Fleming and player Kedar Jadhav unveiled the merchandise at the event along with the CEO KS Viswanathan. Created in partnership with Baseline Ventures through various licensed […]

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MLB signs license deal with Rocket League

March 20, 2019

Major League Baseball has reached a licensing agreement with Rocket League. The downloads in the MLB Fan Pack will include cap toppers, flags and player banners for all 30 teams, as well as a baseball-themed rocket boost. The MLB Fan Pack will be available on all platforms in all regions for US$2.99. Major League Baseball […]

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