Sports

Inox Leisure partners with NBA as exclusive multiplex partner

June 6, 2019

Inox Leisure India’s second largest multiplex chain, has partnered with popular American professions basketball league, the National Basketball Association (NBA), to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune. As the NBA’s exclusive multiplex partner in India, Inox will introduce numerous NBA elements in and around its cinema houses, including […]

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IMG appointed as Bundesliga’s exclusive global licensing representative

June 6, 2019

IMG has announced its appointment as the exclusive global licensing representative for Bundesliga International, a subsidiary of the DFL association, which is internationally marketing the commercial rights of the Bundesliga. IMG has agreed a multi-year deal with the league which is both the world’s best supported football league in terms of attendance, and the second […]

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Licensing International Awards 2019: Winners Announced

June 6, 2019

The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business […]

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INOX to screen ICC Cricket World Cup matches live on cinema screens

May 29, 2019

The fastest growing cinema chain of the country, INOX Leisure Ltd (INOX) is all set to offer an unprecedented stadium-like experience to the cricket fans of India with the screening of LIVE matches of the ICC Cricket World Cup 2019 on cinema screens. The 12 th edition of ICC Cricket World Cup hosted by England […]

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NBA to bounce big this year

May 21, 2019

Recently, the National Basketball Association (NBA) partnered with apparel exporter Suditi Industries for a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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XFL signs deal with ESPN, FOX Sports, ABC & FS1

May 7, 2019

The XFL announced multi-year agreements with ESPN and FOX Sports to televise XFL games starting with its inaugural 2020 season. XFL games will air weekly on broadcast TV (ABC and FOX) complemented by games on cable (ESPN, ESPN2, FS1 and FS2). The XFL TV schedule allows for consistent appointment viewing each week with back-to-back games […]

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Cristiano Ronaldo launches “Striker Force 7” Comic Book

May 6, 2019

The world’s biggest superstar is now becoming the world’s next big superhero! Cristiano Ronaldo, the iconic superstar athlete released his first comic book for “Striker Force 7” as part of “Free Comic Book Day” through comic book retailers across the country this weekend. “I have always been a fan of superheroes and I’m thrilled to […]

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Sinclair Broadcast Group to acquire 21 regional sports networks from Disney

May 4, 2019

Sinclair Broadcast Group, Inc and The Walt Disney Company announced that they have entered into a definitive agreement under which Sinclair will acquire the equity interests in 21 Regional Sports Networks and Fox College Sports, which were acquired by Disney in its acquisition of Twenty-First Century Fox, Inc. The transaction ascribes a total enterprise value […]

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Dolly Parton signs licensing deal with IMG

May 4, 2019

Dolly Parton, the most honored female country musician of all time, from America has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME, where she signed in 2018. The multi-year partnership will see IMG work with Dolly to create a lifestyle brand […]

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