Sports

IPL reviews sponsorship deals amid rising Indo-China border tensions

June 20, 2020

The rising tensions on the border amid the Galwan Valley standoff between India and China has seen the Governing Council of Indian Premier League (IPL) reviews sponsorship deals. A country-wide movement to boycott Chinese products and services has started since the Galwan Valley standoff between India and China resulted in 20 Indian soldiers attaining martyrdom. […]

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Craft Sportswear undergoes total digital transformation

June 16, 2020

Craft Sportswear is currently undergoing a total digital transformation for its Direct-to-Consumer business. The company has recently completed a major brand update and is now poised to take the next step by going all-in digitally to build a global e-commerce site designed by e-commerce agency Grebban on the Centra headless platform. Craft Sportswear, which makes functional sports […]

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NFL LAUNCHES APPAREL AND ACCESSORIES COLLABORATION WITH H&M

January 12, 2020

The National Football League (NFL) has announced a new collaboration with global fashion retailer H&M to launch men’s, women’s and children’s NFL-branded apparel and accessories, in a deal brokered by IMG. The products will be sold in more than 20 countries outside of the U.S, including the UK, China, Japan, Colombia, Germany, India, Mexico, South […]

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Cinépolis screens iconic UEFA Super Cup finals as Liverpool takes on Chelsea

August 21, 2019

Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendance, is recreating the stadium feels once again for the football buffs in India, by screening the Super Cup finals live, which is being held in Turkey. The match will be screened live at 12:30 am in select Cinepolis cinemas, […]

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Indian fans can now book NBA pre-match tickets on BookMyShow

August 8, 2019

NBA had partnered with online ticketing platform BookMyShow to promote and market the event in the country. A professional basketball league, NBA has established international presence in 215 countries and territories in 49 languages. In India, the pre-match games will be played between Indiana Pacers and Sacramento Kings at over 4,000-seater NSCI Dome in Mumbai […]

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The Rolling Stones and The NFL League unite for a co-branded merchandise partnership

August 7, 2019

The Rolling Stones have historically been a savvy marketing machine, churning out creative lines of merchandise over the course of their 57-year run as “The World’s Greatest Rock ’n’ Roll Band.” Their current “No Filter” tour of North America is no exception. Bravado, the Stones’ exclusive brand management and merchandising vendor and part of Universal […]

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Barça showcase their own typography, FC Barcelona Play

July 12, 2019

From season 2019/20, Barça will have their own typography (a design of letters and numbers), called FC Barcelona Play, which stands out for being more expressive. The intention is for it to become a new identification element of the club, known for its personality and uniqueness. The new typography, which has already been seen on […]

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Valencia takes merchandise operation in-house after Puma deal

July 12, 2019

Spanish top-flight soccer club Valencia have taken their merchandising business in-house after opting against a renewal with Fanatics, the global sports retail specialists, which has managed the team’s operations for the last two years. Valencia’s deal with Fanatics saw the club’s merchandising operation managed via the latter’s v-commerce model, distributing to more than 188 markets. […]

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Superyoung by Toonz Retail launches World Cup-themed T-Shirts

June 19, 2019

Superyoung by Toonz Retail, a fashion line for kids between 3 to 12 years, recently launched their World Cup merchandise for kids’. Perfect to beat the heat this summer, the latest merchandise comprises of cool and funky t-shirts. Soon Superyoung is planning to launch shirts, shorts, caps, etc. The products are available in various shades, […]

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Inox Leisure partners with NBA as exclusive multiplex partner

June 6, 2019

Inox Leisure India’s second largest multiplex chain, has partnered with popular American professions basketball league, the National Basketball Association (NBA), to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune. As the NBA’s exclusive multiplex partner in India, Inox will introduce numerous NBA elements in and around its cinema houses, including […]

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