Ahead of World Cup, Opro inks new deal with USA Rugby

July 19, 2018

USA Rugby has named Opro as their official mouthguard partner. Under the partnership, the UK-based company will be supplying both the men’s and women’s national teams with specially designed mouthguards. The transaction was done ahead of the Rugby World Cup Sevens 2018 in San Francisco this year. The mouthguards will be made available for purchase […]

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Kohler appointed as principal partner for Manchester United

July 13, 2018

Manchester United and Kohler have agreed to a multi-year global partnership. As per the partnership, the Kohler brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams. The partnership also includes joint participation on game day activities, innovative improvements to club facilities, global […]

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Facebook inks £200 million deal for Premier League soccer rights in Southeast Asia

July 7, 2018

Facebook has won exclusive rights to broadcast live Premier League soccer matches in southeast Asia. The multi-year deal, valued at around £200 million ($264.4 million), is Premier League’s first with the social network, that will broadcast matches in Thailand, Vietnam, Cambodia, and Laos from 2019 to 2022, which henceforth includes all 380 matches in 2019. […]

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Legalise gambling, betting on sports in India: Law Commission

July 6, 2018

The Law Commission on Thursday recommended that gambling and betting on sports, including cricket, be allowed as regulated activities taxable under the direct and indirect tax regimes and used as a source for attracting foreign direct investment (FDI). The panel, which submitted its report to law minister Ravi Shankar Prasad, said that as it was […]

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Big Bazaar adds to FIFA fever, launches India’s first augmented reality camera game

June 26, 2018

A big shoutout to all the football fans! To add more madness in the ongoing FIFA fever, Big Bazaar, one of the leading hypermarket chains from Future Group launches India’s first Augmented Reality camera game. The new game has been launched amidst the ongoing frenzy of the FIFA World Cup 2018. The ‘Big Bazaar AR […]

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NBA, New Era launched new headgear collection: Check it out here

June 21, 2018

The National Basketball Association and New Era have released the latest edition of ‘New Era NBA Authentics: Draft Series’ collection. The deal is a part of a multi-year collaboration that names New Era the NBA’s official headwear partner. To celebrate both the hat line and the 2018 NBA Draft, the two companies have released a […]

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FREAKY FRIDAY: Here’s how FIFA is contributing towards merchandising in India

June 15, 2018

As the FIFA fever grips India, malls and merchandise stores across the country have kicked off the football season with curated menus, colorful team jerseys and a lot more merchandises. As the excitement brews in the air with the sporting extravaganza begun in Moscow yesterday, football fans can be seen gathering at sports gear outlets […]

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Indian football team captain Sunil Chhetri named StarPick’s brand ambassador

June 15, 2018

Indian football team captain Sunil Chhetri was appointed as brand ambassador of online fantasy sports platform StarPick. “We are thrilled to have the true champion of Indian Football, Sunil Chhetri, as our brand ambassador, who shares his admiration for the World Cup as well as his vision for football in fantasy sports, which is slated […]

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FIFA World Cup 2018: These Indian restaurants curate special menu to attract football fans

June 14, 2018

As the month-long global FIFA World Cup 2018 kicks off today in Russia, Indian restaurants are curating their menus to attract football fanatics. Kolkata’s all day casual diners’ chain Chai Break has listed down World Cup special menu for the football fanatics. According to the restaurant, prices for two people, inclusive of tax is Rs […]

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FIFA World Cup 2018: Here’s how brands are slugging out fan’s cash, attention

June 13, 2018

Irrespective of caste, creed and religion; Football transcends geographical boundaries and unite fans all over the world. While the football fever grips the nation, brands are leaving no stone unturned for promoting the tournament among its Indian fans. Sony Pictures Network (India), the official India broadcast partner for FIFA World Cup 2018, is all set […]

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