Sports

Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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XFL signs deal with ESPN, FOX Sports, ABC & FS1

May 7, 2019

The XFL announced multi-year agreements with ESPN and FOX Sports to televise XFL games starting with its inaugural 2020 season. XFL games will air weekly on broadcast TV (ABC and FOX) complemented by games on cable (ESPN, ESPN2, FS1 and FS2). The XFL TV schedule allows for consistent appointment viewing each week with back-to-back games […]

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Cristiano Ronaldo launches “Striker Force 7” Comic Book

May 6, 2019

The world’s biggest superstar is now becoming the world’s next big superhero! Cristiano Ronaldo, the iconic superstar athlete released his first comic book for “Striker Force 7” as part of “Free Comic Book Day” through comic book retailers across the country this weekend. “I have always been a fan of superheroes and I’m thrilled to […]

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Sinclair Broadcast Group to acquire 21 regional sports networks from Disney

May 4, 2019

Sinclair Broadcast Group, Inc and The Walt Disney Company announced that they have entered into a definitive agreement under which Sinclair will acquire the equity interests in 21 Regional Sports Networks and Fox College Sports, which were acquired by Disney in its acquisition of Twenty-First Century Fox, Inc. The transaction ascribes a total enterprise value […]

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Dolly Parton signs licensing deal with IMG

May 4, 2019

Dolly Parton, the most honored female country musician of all time, from America has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME, where she signed in 2018. The multi-year partnership will see IMG work with Dolly to create a lifestyle brand […]

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Indo International Premier Kabaddi League ropes in BookMyShow as ticketing partner

May 2, 2019

Indo International Premier Kabaddi League (IPKL), a brand new kabaddi league promoted by New Kabaddi Federation (NKF) and with DSport – A Discovery Communications channel as host Broadcaster has brought on board BookMyShow, India’s leading entertainment destination as its official ticketing partners for the inaugural season. The Indo International Premier Kabaddi League in its first […]

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Licensed Sports merchandise market expected to grow at a CAGR of 5.3%

April 16, 2019

The global licensed sports merchandise industry is projected to grow at the significant rate in the near future as many licensed sports merchandisers are acquiring a license to sell sports merchandise that incorporates copyrighted material is similar to other licensing arrangements. The market of licensed sports merchandise is highly dominated by few key players as […]

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Brands spent 482 crores on athlete ambassadors finds ESP Sports Report 2019

April 6, 2019

ESP properties, the entertainment and sports division of GroupM, released its 2019 report on sports sponsorship in India. As per the report, overall sports sponsorship saw a growth of 12% in 2018 and sports advertising grew to Rs. 7762 crore. 2018 saw a 22% growth in Athlete Brand Endorsement Value, the report said. Of the […]

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Animoca Brands signs agreement with Formula 1

April 3, 2019

Animoca Brands Corporation Limited has secured a global licencing agreement with Formula 1 to develop and publish F1 Delta Time, a blockchain game based on the world-famous racing series. F1 is considered to be the pinnacle of motorsport, and is the world’s most popular annual sporting series. It has a global footprint, hosting 21 races […]

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Rohit Sharma extends contract with Adidas

March 27, 2019

India batsman Rohit Sharma has extended his contract with the global sportswear giant Adidas. Rohit Sharma has been associated with Adidas since 2013. “We are excited to continue my run with adidas and together we had a good partnership and I look forward to another great run,” Rohit Sharma said. Sharad Singla, Director Brand Marketing, […]

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Ola introduces Bajaj and Piaggo autorickhsaw at Liverpool

March 27, 2019

Ola has announced the launch of its Liverpool operations with a fleet of Bajaj and Piaggio auto rickshaws, according to reports. Reports said that on the first day of its operation, Ola UK offered rides to passengers across the city free of charge. Liverpool is the fifth city in the UK for Ola after the […]

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LaLigaSportsTV: Free access to live Spanish sport with new OTT service

March 27, 2019

LaLiga has officially unveiled its OTT (over-the-top) service, LaLigaSportsTV, which offers fans free coverage of live Spanish sporting competitions via mobile and connected devices. This service, designed by LaLiga, will boost the visibility and exposure of all Spanish sport, with matches also to be made available internationally via a catch-up service. Through this platform, LaLiga […]

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HyperX announces Entity Gaming as First eSports team in India

March 27, 2019

HyperX, the gaming division Kingston Technology, and brand leader in gaming and esports, announced becoming the official sponsor of Entity Gaming in India. This is the brand’s First eSports team sponsorship in India, exclusively with the HyperX Peripherals, SSDs and Memory products. In-line with the numerous high impact platforms that HyperX has helped to develop, […]

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MyTeam11 available to cricket fans this T20 in nine Indian Languages

March 25, 2019

MyTeam11, a leading fantasy sports website has introduced a multi-language option for its 10 million + users to cater to the ever growing passion of Indians towards fantasy sports and help them overcome any language barrier that many could be facing. The latest update of the application lets you choose your preferred language from a […]

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