Sports

FREAKY FRIDAY – Sports Licensing 101: Understanding legalities, scopes and more!

May 25, 2018

India has always been a fan market for sports and sportsmen, which often drives media attention. However, India’s penchant towards sports, can be witnessed in terms of sales of sports licensed merchandise. To most of us, sports licensing is a difficult jargon, which is used often. Let’s break it down for you…… What is Sports […]

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US abolishes federal ban on sports betting: Is ‘acche din’ on the cards for India?

May 23, 2018

In what could be termed as a major announcement for sports fans, the US Supreme Court in a majority verdict in Murphy (Governor of New Jersey) versus National Collegiate Athletic Association abolished the Professional and Amateur Sports Protection Act, 1992 (PASPA) on May 14. PASPA was a federal legislation that prevented states from promoting, operating, […]

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NBA 2K League announces licensing deal with celebrity footwear brand ISlide

May 14, 2018

NBA 2K League and athlete endorsed footwear designer ISlide have announced a licensing deal to design and sell custom slides for all league teams. According to the partnership, the company will design and sell custom made sandals for each of the 17 teams in the NBA 2K League. “The international gaming community is growing at […]

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Merchandising a huge chance for IPL to monetise brand: Duff & Phelps Report

April 23, 2018

The Indian Premier League (IPL) and its franchisees can outdo other global sporting events to exploit the brand value for increasing their revenue collections through merchandising, according to corporate finance advisor Duff & Phelps report. According to the report, the premier T20 cricket hasn’t been able to monetize at a large scale through merchandising despite […]

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Nitro Circus in association with Bell launches new helmet line

April 20, 2018

Action Sports brand Nitro Circus has teamed up with Bell Helmets for a range of youth bike helmets, according to a report in Global License. The exclusive-edition helmet collection features two youth multi-sport helmets, two full-face youth bike helmets and a full-face children’s helmet. The helmets are available in a range of designs, including stars […]

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Licensing Expo 2018 solidified as the premier event for sports licensing

April 18, 2018

Licensing Expo, the world’s largest and most influential brand licensing industry event, announced that it will feature the world’s leading professional sports associations and sports-focused licensing agencies at Licensing Expo 2018. As licensed sports properties continue to experience year-on-year growth, Licensing Expo is providing athletes with opportunities to generate revenue using their likeness for products […]

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RCB, Nazara Games launch second mobile game – RCB Epic Cricket

April 18, 2018

Nazara Technologies Limited (Nazara) and Royal Challengers Bangalore have come together to launch their second mobile cricket game — RCB Epic Cricket. RCB Epic Cricket is a 3D realistic and simulative game featuring multiplayer mode that allows users to play versus other players across India. In this game, play as Virat Kohli, AB de Villiers […]

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New Era launches exclusive Virat Kohli signature headwear collection

April 17, 2018

New Era, the International sports and lifestyle brand has announced its licensing deal with Brand Virat Kohli by launching an exclusive Kohli Signature Headgear. The exclusive collection, designed and conceptualized by Virat Kohli, will be manufactured, marketed and distributed globally by New Era. The price ranges between Rs 1200- 2500. The brand was launched at […]

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IPL Mania: BSNL launches special data pack for users

April 12, 2018

To lure customers during the IPL match, state-run telecom firm BSNL has announced a 153GB mobile data pack for Rs 258 with 51 days validity. “BSNL presents IPL pack Unlimited data STV-248 for prepaid mobile customers which give unlimited data (3GB data per day) with validity of 51 days during period of IPL cricket match. […]

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Indian cricketer K L Rahul launches ‘Gully’ – A cult streetwear brand

April 12, 2018

Joining the bandwagon of celebrities, Indian cricketer K L Rahul announced the launch of Gully –  a ‘cult streetwear brand’ in collaboration with retail partner Zeko Online, according to a report in the Business Standard. The deal was structured and executed by Bunty Sajdeh led Cornerstone Sport and Entertainment, the sports talent management agency which […]

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