Shashi Tharoor proposes bill to regulate online gaming: What does it mean?

January 16, 2019

Senior Congress Leader Shashi Tharoor has moved a private bill to regulate online gaming in India. The bill was unveiled in Lok Sabha for regulatory measures for the online gaming industry.  An elected Lower House member from Trivandrum, Shashi Tharoor is eyeing on online games after the recent entry of big key players in the […]

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Shuttler Kidambi Srikanth inks 4-year multi-crore deal with Li-Ning

January 16, 2019

Ace shuttler Kidambi Srikanth has entered into a 4-year multi-crore endorsement deal with Chinese sports brand, Li-Ning. The deal, which is valued at Rs 35 crore for a period of four years, will comprise sponsorship and equipment supply. Srikanth is managed exclusively by sports marketing firm Baseline Ventures. Srikanth is only male world No.1 badminton […]

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Fanatics becomes official retail partner of the ‘Overwatch League’

December 20, 2018

The Overwatch League announced a multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products. The agreement marks the first-ever foray into the rapidly expanding global esports industry for Fanatics and is the first […]

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Record-breaker Mary Kom extends management deal with IOS Sports

November 28, 2018

Queen of Indian boxing, MC Mary Kom has extended her 10-year-old commercial relationship with IOS Sports and Entertainment. The sports management firm has been representing Mary Kom exclusively since 2009. During this period, IOS has been responsible in partnering with more than 25 brands such as Herbalife, Emami, Dalmia Cement, Bridgestone Tyres, Tata Salt, P&G, […]

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Alcis Sports launches two new exclusive brand outlets

November 26, 2018

Alcis Sports, a cutting-edge Indian performance wear brand, unveiled two new stores in Bagru in Rajasthan and Kurukshetra in Haryana. With these two new additions, Alcis Sports has now eleven exclusive brand outlets (EBOs) in India and aims to have 15 by the year-end and 30-40 stores by 2019. Interestingly, the Bagru store which is […]

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The King of Poker finds its Queen! Any guesses?

November 21, 2018

Viaan Industries, a popular licensing, entertainment and gaming company promoted by leading entrepreneur, Raj Kundra, and celebrity Shilpa Shetty Kundra, announced the launch of their online poker site — and have signed on Anita Hassanandani as their brand ambassador. Poker has always been popular within the Bollywood circle with many A-listers expressing their love […]

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Nike Vision partners with Kevin Durant for eyewear collection

November 16, 2018

Premium sports eyewear brand Nike Vision has teamed up again with two-time NBA Finals MVP and back-to-back World Champion Kevin Durant for his 2018 KD Eyewear Collection. Paying homage to Durant’s professional accomplishments, the collection comprises of sophisticated shapes and patterns inspired by his dynamic playing style. The glasses are available in a variety of […]

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Indian cricketer Rohit Sharma extends partnership with CEAT

November 3, 2018

Tyre manufacturer CEAT has renewed its association with batsman Rohit Sharma for a period of three years. As per the deal, the player will continue playing with a bat that prominently displays the CEAT insignia, in all formats of the game. On his renewed association, Rohit Sharma said, “I am really happy to be continuing […]

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Mary Kom named as brand ambassador of Women’s World Championship

November 1, 2018

Five-time world champion Mary Kom has been named as the brand ambassador of the 10th edition of the International Boxing Association (AIBA) Women World Championship. The Olympics bronze-medalist, who will be eyeing sixth World Championship title and second gold at home since 2006 during the prestigious tournament, expressed delight over the same and assured that […]

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Shikhar, Aesha Dhawan launch home décor brand ‘DaONE Home’

October 30, 2018

Foraying into the entrepreneurial venture, Indian cricketer Shikhar Dhawan along with his wife Aesha Dhawan has launched his home décor brand ‘DaONE Home’. DaONE Home is a blend of elegance and practicality, reflecting everything that the couple holds dear in their lives. Commenting on the launch, Shikhar Dhawan, Co-founder – DaONE Home was quoted as […]

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Manchester United and True Religion launch denim wear collection

October 22, 2018

Manchester United and luxury denim brand ‘True Religion’ have collaborated to launch a range of premium club branded denim wear collection. In a first-of-its-kind, the new global partnership with the iconic American denim brand will see a range of men’s and women’s co-branded styles. Manchester United’s Group Managing Director, Richard Arnold, said, “True Religion is […]

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Fast&Up announces hockey star Sandeep Singh as their brand ambassador

October 20, 2018

Aeronutrix Sports Products Private Limited’s Fast&Up announced Indian professional Hockey Player and former national captain, Sandeep Singh as their brand ambassador. Sandeep Singh will be the new face of the brand’s multi-channel marketing campaign as well as brand engagement activities. Recently, Sandeep Singh’s story was retold in a biopic film – Soorma in which Daljit […]

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U.S. Polo Assn. announced as official apparel supplier at Buenos Aires 2018

October 10, 2018

USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the official apparel supplier of the 2018 Buenos Aires Youth Olympic Games Polo Showcase. The event, which is organized by the Federation of International Polo (FIP), enables young, aspiring […]

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Standard to partner with ISL’s Kerala Blasters

October 5, 2018

Standard, FMEG brand owned by Havells India announced its partnership with Kerala Blasters for the season, making its first association with the Indian Super League. “We are delighted to associate with Kerala Blasters as they are a rare blend of youthful energy, exuberance, talent, and popularity that complements the brand ethos of ‘young energy of […]

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