Sports

Next Wave Multimedia strikes a partnership with Cricket Australia

September 18, 2018

Next Wave Multimedia, a Chennai-based mobile gaming company and a subsidiary of Nazara Technologies Limited announced its association with Cricket Australia to launch a new ‘Big Bash Cricket’ game, leveraging their popular mobile cricket gaming platform. The KFC Big Bash League (BBL) and Rebel Women’s Big Bash League (WBBL) are professional Twenty20 cricket leagues in […]

Read More

UFC partners with Bas Rutten to launch body action system

September 14, 2018

UFC, the world’s premier mixed martial arts organization announced a new multi-year licensing agreement with UFC Hall of Famer Bas Rutten to launch the ‘Body Action System’. The agreement, negotiated by IMG, allows Rutten, a former UFC heavyweight champion and three-time King of Pancrase, to produce a UFC branded edition of his patented MMA training […]

Read More

United Soccer League launches new licensing program

September 12, 2018

Building off the continued success and growth of the United Soccer League, USL announced the launch of a new league-wide licensing program. Through licensing, the League will work to further engage its fan base by introducing more licensed Club products during the upcoming season. The league has tapped former Major League Soccer (MLS) and Starter […]

Read More

Tommy x Lewis debut collection launched. See pics inside

September 6, 2018

Tommy Hilfiger has unveiled the first autumn/winter 2018 collaboration with four-time Formula One World Champion, Lewis Hamilton. The collaboration with Tommy Hilfiger hits the catwalk in Shanghai on September 4. The runway was filled with over 100 looks, presenting the Tommy Hilfiger and Tommy Icons autumn 2018 collections, as well as the much-anticipated debut of […]

Read More

Alcis Sports associates with Inspire Institute of Sport

September 6, 2018

Alcis Sports, an Indian performance wear brand announced their partnership with Inspire Institute of Sport (IIS). As per the association, the company will exclusively provide its technologically advanced sportswear for all athletes of the institute. The tie-up between the two entities means that IIS athletes will be able to train in apparel equipped with the […]

Read More

Sony announces acquisition of media rights for Euro 2020, UEFA Nations League

September 6, 2018

Sony Pictures Networks India (SPN) announced the acquisition of exclusive television and digital rights for UEFA Euro 2020 and inaugural UEFA Nations League football tournaments. The UEFA Nations League has been created for the 55-member nations of UEFA, the European governing body of football. This will largely replace international friendlies in Europe. The inaugural edition […]

Read More

BSNL ropes in Indian boxer MC Mary Kom as its brand ambassador

September 5, 2018

State-run telecom firm Bharat Sanchar Nigam Limited (BSNL) roped in Indian boxer MC Mary Kom as its brand ambassador. As per the association, Mary Kom will be promoting the brand for two years. “One thing I always say is never give up, always fight and win. BSNL is also full of energy and together we […]

Read More

SPN join hands with Facebook to telecast ‘LaLiga’ on TV in India

August 30, 2018

Sony Pictures Networks India (SPN) has partnered with Facebook to telecast the Spanish top division football league, LaLiga, on TV in India this season. As per the association, over 100 selected matches will be telecast on SPN’s sports channels, including the key clashes, El Clasico and Madrid Derby. All matches will still be available for […]

Read More

#LCExcl – Athleisure can be called as ‘defining fashion trend of 2018’: Roshan Baid, MD of Alcis Sports

August 28, 2018

With India’s appetite and love for sports, the licensing space has changed dynamically over the years. This year, Russia hosted the largest global football event — FIFA World Cup 2018. Despite India not featuring in the World Cup, there had been a surge in the sale of sports merchandises in India. In the offline space, […]

Read More

ASICS India rope in cricketers Bumrah, Bhuvneshwar as brand ambassadors

August 22, 2018

Sports performance brand ASICS has roped in Indian fast bowlers Jasprit Bumrah and Bhuvneshwar Kumar as their first brand ambassadors in the country. Sharing his excitement, Bumrah said, “I am extremely happy to represent ASICS in India. Being an ASICS athlete gives me the pleasure of working with a brand that I have been a […]

Read More