Sports

Chennai Super Kings launches licensed merchandise

March 23, 2019

Indian Premier League champions Chennai Super Kings launched their licenced merchandise ahead of the 2019 season.Mahendra Singh Dhoni is the captain of the Chennai Super Kings  team. CSK head coach Stephen Fleming and player Kedar Jadhav unveiled the merchandise at the event along with the CEO KS Viswanathan. Created in partnership with Baseline Ventures through various licensed […]

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TATA Motors Harrier to be their lead brand for VIVO IPL 2019

March 23, 2019

The Board of Control for Cricket in India (BCCI) announced that IPL Official Partner TATA Motors will promote their newly launched SUV – Harrier as their lead brand for the VIVO Indian Premier League 2019. The recently launched Harrier will leverage the IPL platform to showcase the SUV, engage fans and deliver memorable experiences to […]

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VIVO IPL Fan Parks to cover 21 states and 36 cities

March 22, 2019

To take the IPL fervour to all parts of the country has been a constant endeavor of the BCCI. Initiated in 2015, the VIVO IPL Fan Parks has got fans closer to the action, replicating a stadium-type atmosphere. This season, the VIVO IPL Fan Park extends its footprints to newer territories. Spread across 21 states […]

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Rajasthan Royals partners with Alcis Sports as merchandise partner

March 22, 2019

Rajasthan Royals has announced Indian sportswear brand Alcis Sports as their official multi-year Kitting & Merchandise partner. This move comes after the biggest revelation of the season where Royals announced Pink as their official colour which was created with the help of Alcis Sports. The apparel range for Rajasthan Royals players consists of match jerseys, […]

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INOX becomes the official partner of Rajasthan Royals

March 22, 2019

India’s fastest growing multiplex operators INOX Leisure Ltd announced that they have become the official partners with Rajasthan Royals. Under the partnership, INOX will have its logo presence on the team attire. INOX has been consistently undertaking exciting initiatives for its viewers to redefine the cinema experience in the country, blending top class luxury, impeccable […]

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Infosys signs agreement with Roland-Garros

March 22, 2019

Infosys and Roland-Garros, announced a strategic three-year technology partnership. The collaboration is aimed at enriching the game by providing fans, players and coaches with a completely new experience, leveraging Infosys’ expertise in digital technologies such as artificial intelligence, big data & analytics, mobility, virtual and augmented reality. Bernard Giudicelli, President of the French Tennis Federation, […]

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IPL 2019: Full schedule from March 23 to May 5

March 20, 2019

Indian Premier League 2019 is set to kick off from 23rd March to May 5, 2019. The Board of Control for Cricket in India (BCCI) announces the full schedule for the league stage of the VIVO Indian Premier League 2019. BCCI had released the schedule for the first 17 matches earlier. The BCCI has announced […]

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MLB signs license deal with Rocket League

March 20, 2019

Major League Baseball has reached a licensing agreement with Rocket League. The downloads in the MLB Fan Pack will include cap toppers, flags and player banners for all 30 teams, as well as a baseball-themed rocket boost. The MLB Fan Pack will be available on all platforms in all regions for US$2.99. Major League Baseball […]

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adidas expects 5-8% topline growth in 2019

March 18, 2019

During the fourth quarter, adidas revenues increased 5% on a currency-neutral basis, on top of 19% growth in the prior year period. This development reflects an increase of 5% at brand adidas. Double-digit growth in Sport Inspired and in the training category as well as high-single digit growth in running were partly offset by a […]

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BCCI announces Dream11 as Official Partner of VIVO IPL

March 18, 2019

The Board of Control for Cricket in India (BCCI), announced Dream11, India’s biggest sports game, as the Official Partner for the VIVO Indian Premier League. This four-year exclusive partnership will begin with the upcoming IPL 2019 season. Additionally, the ‘Official Fantasy Game’ of IPL will also be powered by Dream11. This collaboration between India’s biggest […]

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Sunil Gavaskar launches So Sorry Gully Cricket

March 15, 2019

So Sorry Gully Cricket was launched by Mr Sunil Gavaskar at a FICCI FRAMES summit in Mumbai along with Sam Balsara, Founder Chairman of Madison Worldwide and Shashi Sinha, Chief Executive Officer of IPG Mediabrands. Gavaskar recalled the gully cricket he played. When asked about who will win Lok Sabha elections, Sunil Gavaskar said, “I haven’t […]

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Broadcasting rights are the fuel for any sport to grow: Matthew Kurlanzik

March 15, 2019

The day 3 of the 20th edition of  started with an interesting session on Sports. Titled ‘Sportsonomics: Driving Indian Sports Forward, On And Off The Field’, the session saw coming together of sportspersons, regulators, administrators and industry leaders to analyse business models and policies that will launch next decade of growth for Indian sports. The […]

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NBA ties up with Suditi Inds to launch range of NBA fanwear apparel

March 12, 2019

The National Basketball Association has announced a multi-year merchandising partnership with Suditi Industries Ltd to launch a range of NBA fanwear apparel in India.The new NBA fanwear apparel will feature the widest range of NBA merchandise available in India, including an assortment of dedicated youth and adult products from all 30 NBA teams.     NBA […]

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LicenseWorks, Ironman launch product licensing program in India

January 28, 2019

LicenseWorks, a full-service strategic brand licensing agency has partnered with IRONMAN, a Wanda Sports Holdings company, to extend the Ironman, Iron Girl and Iron Kids brands in India to best-in-class manufacturers and retailers across all categories from apparel, footwear, and fitness equipment to healthy food alternatives. As per the agreement, LicenseWorks will develop a comprehensive […]

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