Indian cricketer Rohit Sharma extends partnership with CEAT

November 3, 2018

Tyre manufacturer CEAT has renewed its association with batsman Rohit Sharma for a period of three years. As per the deal, the player will continue playing with a bat that prominently displays the CEAT insignia, in all formats of the game. On his renewed association, Rohit Sharma said, “I am really happy to be continuing […]

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Mary Kom named as brand ambassador of Women’s World Championship

November 1, 2018

Five-time world champion Mary Kom has been named as the brand ambassador of the 10th edition of the International Boxing Association (AIBA) Women World Championship. The Olympics bronze-medalist, who will be eyeing sixth World Championship title and second gold at home since 2006 during the prestigious tournament, expressed delight over the same and assured that […]

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Shikhar, Aesha Dhawan launch home décor brand ‘DaONE Home’

October 30, 2018

Foraying into the entrepreneurial venture, Indian cricketer Shikhar Dhawan along with his wife Aesha Dhawan has launched his home décor brand ‘DaONE Home’. DaONE Home is a blend of elegance and practicality, reflecting everything that the couple holds dear in their lives. Commenting on the launch, Shikhar Dhawan, Co-founder – DaONE Home was quoted as […]

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Manchester United and True Religion launch denim wear collection

October 22, 2018

Manchester United and luxury denim brand ‘True Religion’ have collaborated to launch a range of premium club branded denim wear collection. In a first-of-its-kind, the new global partnership with the iconic American denim brand will see a range of men’s and women’s co-branded styles. Manchester United’s Group Managing Director, Richard Arnold, said, “True Religion is […]

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Fast&Up announces hockey star Sandeep Singh as their brand ambassador

October 20, 2018

Aeronutrix Sports Products Private Limited’s Fast&Up announced Indian professional Hockey Player and former national captain, Sandeep Singh as their brand ambassador. Sandeep Singh will be the new face of the brand’s multi-channel marketing campaign as well as brand engagement activities. Recently, Sandeep Singh’s story was retold in a biopic film – Soorma in which Daljit […]

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U.S. Polo Assn. announced as official apparel supplier at Buenos Aires 2018

October 10, 2018

USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the official apparel supplier of the 2018 Buenos Aires Youth Olympic Games Polo Showcase. The event, which is organized by the Federation of International Polo (FIP), enables young, aspiring […]

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Standard to partner with ISL’s Kerala Blasters

October 5, 2018

Standard, FMEG brand owned by Havells India announced its partnership with Kerala Blasters for the season, making its first association with the Indian Super League. “We are delighted to associate with Kerala Blasters as they are a rare blend of youthful energy, exuberance, talent, and popularity that complements the brand ethos of ‘young energy of […]

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Who will be India’s Poker Pro? Third season of Match Indian Poker League is here

October 2, 2018

Hold your breath! The third Season of Match Indian Poker League is coming! Match Indian Poker League or MatchIPL as it is known, is a poker-based league that is the brain-child of Industrialist Raj Kundra and Bollywood actress, Shilpa Shetty Kundra. It was launched under their umbrella corporation Viaan Industries Ltd. which is a gaming, […]

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IMG exits Indian Super League ahead of fifth season: Report

October 1, 2018

International Management Group (IMG), the global sports marketing and management firm, has pulled out of Football Sports Development Limited (FSDL) which runs the Indian Super League just ahead of its fifth season. The fifth season is set to kick off with a match between ATK and Kerala Blaster. ISL was launched by IMG, Mukesh Ambani-owned […]

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Alcis Sports to partner Haryana Steelers for Pro Kabaddi League 2018

September 27, 2018

Alcis Sports, an Indian sportswear brand, announced their association with Haryana Steelers for the sixth season of Pro Kabaddi League that will start from October 5. Alcis Sports will provide technologically advanced sportswear to Haryana Steelers to enhance their comfort and performance. Alcis Sports is a homegrown Indian sportswear brand which is at par with […]

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Next Wave Multimedia strikes a partnership with Cricket Australia

September 18, 2018

Next Wave Multimedia, a Chennai-based mobile gaming company and a subsidiary of Nazara Technologies Limited announced its association with Cricket Australia to launch a new ‘Big Bash Cricket’ game, leveraging their popular mobile cricket gaming platform. The KFC Big Bash League (BBL) and Rebel Women’s Big Bash League (WBBL) are professional Twenty20 cricket leagues in […]

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UFC partners with Bas Rutten to launch body action system

September 14, 2018

UFC, the world’s premier mixed martial arts organization announced a new multi-year licensing agreement with UFC Hall of Famer Bas Rutten to launch the ‘Body Action System’. The agreement, negotiated by IMG, allows Rutten, a former UFC heavyweight champion and three-time King of Pancrase, to produce a UFC branded edition of his patented MMA training […]

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United Soccer League launches new licensing program

September 12, 2018

Building off the continued success and growth of the United Soccer League, USL announced the launch of a new league-wide licensing program. Through licensing, the League will work to further engage its fan base by introducing more licensed Club products during the upcoming season. The league has tapped former Major League Soccer (MLS) and Starter […]

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Tommy x Lewis debut collection launched. See pics inside

September 6, 2018

Tommy Hilfiger has unveiled the first autumn/winter 2018 collaboration with four-time Formula One World Champion, Lewis Hamilton. The collaboration with Tommy Hilfiger hits the catwalk in Shanghai on September 4. The runway was filled with over 100 looks, presenting the Tommy Hilfiger and Tommy Icons autumn 2018 collections, as well as the much-anticipated debut of […]

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