Merchandise Licensing

NBA to bounce big this year

May 21, 2019

Recently, the National Basketball Association (NBA) partnered with apparel exporter Suditi Industries for a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of […]

Chhota Bheem Kung Fu Dhamaka movie merchandise now available at Toonz Retail

May 17, 2019

One of India’s fastest growing kids retail chain, Toonz Retail, has associated with Green Gold Animation Pvt. Ltd. to sell exclusive merchandise of Chhota Bheem’s Kung Fu Dhamaka movie across their Pan India Retail chains. Toonz is the Official Fashion Partner for the Movie of Kung Fu Dhamaka. Toonz, being one of the most preferred […]

Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

Bangarang signs up with Muhammad Ali Brand

May 16, 2019

Bangarang and its in-house brand Superare has signed a licensing deal with the Muhammad Ali brand. The partnership will lead to a collection of Bangarang apparel inspired by the former Heavyweight Champion of the World. The collection includes a range of t-shirts, tank tops, hats and hoodies. Each item in the line will consist of […]

Game of Throne season 8: How brands banked on the merchandizing bizs

May 15, 2019

Winter is coming’ yes Game of Thrones fans experienced winter this summer season with the launch of the much awaited Game of Thrones season 8. The GoT mania took Indian fans by storm in the days leading to its final season opener, as pointed out by internal data at Instagram, India. India emerged as the […]

MSPL associates with Mattel India for Complan brand promo

May 9, 2019

Momentum Solutions Private Limited (MSPL) has been announced its association with Mattel India to work on Development & Supplies of successful promotional merchandise for F.Y 18-19. With Barbie Figurine Stamper & Hot wheels Cars for brand Complan. A major successful promo in FMCG Pan India. Momentum Solutions had undertaken the license to develop and supply […]

Abhinav Prateek aka Abby Viral launches official merchandise

April 23, 2019

Abhinav Prateek popularly known as Abby Viral has officially launched his merchandise exclusively on fanstoreindia.com. Abby Viral is a Magician, Poet, Rapper, Speaker, Writer, Graphic designer, Video editor and a successful youtuber with around 6 lacs subscribers and more than 27 million views on his YouTube channel “Abby Viral” in more than 2.5 yrs. from countries like India, […]

Hard Rock International partners with WWF for “Save the Planet” T-Shirt

April 23, 2019

Hard Rock International announced a collaboration with World Wildlife Fund (WWF), a global leader in conservation with a focus on protecting the future of nature, to produce a limited-edition “Save the Planet” T-shirt. The new T-shirt from Hard Rock and WWF gives customers around the world a clothing option that not only serves as a […]

Nandita Mahtani launches Cartoon Network-inspired collection

April 8, 2019

Cartoon Network Enterprises has partnered with well-known designer, Nandita Mahtani, to launch a stunning clothing collection that celebrates Cartoon Network toons from the 1990s. The Cartoon Network x Nandita Mahtani capsule collection is inspired by The Powerpuff Girls, Johnny Bravo, Dexter’s Laboratory, Courage the Cowardly Dog and Samurai Jack. Nandita Mahtani held an exclusive preview […]

Bulldog Licensing announces three new deals for Treasure X

April 2, 2019

Bulldog Licensing has announced three new deals for the latest collectible sensation – Treasure X – the latest collectible sensation from Moose Toys. Treasure X has sparked a playground craze and brought a new level of innovation to the collectible category through a hyper-unboxing process. Treasure X combines elements that children love including treasure hunting, […]

New Pingu products arrive at Japanese retail

April 1, 2019

Tokyo-based Sony Creative Products Inc. (SCP), which manages licensing in the Japanese market for the much-loved little animated penguin Pingu on behalf of rights owner Mattel Inc, has announced the arrival at retail of a number of new licensed products inspired by the cheeky little penguin’s recent return to TV. The latest output, which […]

Rajasthan Royals partners with Alcis Sports as merchandise partner

March 22, 2019

Rajasthan Royals has announced Indian sportswear brand Alcis Sports as their official multi-year Kitting & Merchandise partner. This move comes after the biggest revelation of the season where Royals announced Pink as their official colour which was created with the help of Alcis Sports. The apparel range for Rajasthan Royals players consists of match jerseys, […]

Animation International to represent Purple Turtle in India!

January 30, 2019

In what could be termed as good news for cartoon lovers, Animation International India has got the licensing and merchandising rights of leading pre-school and home-grown IP, Purple Turtle. Purple Turtle is now officially available for licensing and merchandising. Sharing an image, the company took to the social networking sites for the announcement. Recently, Animation […]

Fanatics becomes official retail partner of the ‘Overwatch League’

December 20, 2018

The Overwatch League announced a multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omnichannel retail experience along with a significantly expanded assortment of products. The agreement marks the first-ever foray into the rapidly expanding global esports industry for Fanatics and is the first […]

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