Merchandise Licensing

Toonz Retail to sell Green Gold’s exclusive ‘Chhota Bheem’ merchandise

June 22, 2018

Toonz Retail has collaborated with Green Gold Animation to stock and sell exclusive Chhota Bheem merchandise across their retail chain, according to an India Retailing report. Till now, Green Gold, which started producing their own collection of Chhota Bheem merchandising and apparel, were selling the products through only their own select stores. With this collaboration, […]

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Sony Music Italy to bring ‘Heidi Bienvenida’ on TV, film and CD!

June 22, 2018

Mondo TV Iberoamerica, part of the Italian group Mondo TV, one of the largest European producers and distributors of animated content, has announced a major new agreement with Sony Music Entertainment Italy that will see music from the hit live-action comedy-drama for teens, Heidi Bienvenida, appear on CD in Italy for the first time. Fans […]

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Kellogg’s can let you have breakfast with Blue. Here’s how

June 20, 2018

Universal has partnered with Kellogg’s for limited-edition Kellogg’s Frosted Flakes and Keebler Fudge Stripes with exclusive packaging and content from Jurassic World: Fallen Kingdom. The limited-edition boxes feature audio and visual elements, including more than five minutes of behind-the-scenes footage from Jurassic World: Fallen Kingdom. Other select Kellogg’s and Keebler packages at retailers in the […]

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Schwinn, Netflix create limited-edition ‘Stranger Things’ bike

June 15, 2018

Schwinn, the classic bicycle brand of Madison’s Pacific Cycle has collaborated with Netflix to create an ’80s-style limited-edition Stranger Things bike. The bike was designed in the same style as one used by a character on the popular Netflix show “Stranger Things”, to capitalize on the Netflix show’s popularity The limited -edition bike was inspired […]

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FREAKY FRIDAY: Here’s how FIFA is contributing towards merchandising in India

June 15, 2018

As the FIFA fever grips India, malls and merchandise stores across the country have kicked off the football season with curated menus, colorful team jerseys and a lot more merchandises. As the excitement brews in the air with the sporting extravaganza begun in Moscow yesterday, football fans can be seen gathering at sports gear outlets […]

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Vintage Wine Estates to unveil new ‘Game of Thrones’ wine

June 14, 2018

A big shoutout to all the Lannisters, Starks and Targaryen fans! HBO Licensing and Retail and Vintage Wine Estates is expanding its Thrones-branded wines to include pinot noir. The new “Game of Thrones” pinot noir is crafted by Vintage Wine Estates and winemaker Bob Cabral, who sourced the ingredients from Oregon’s Willamette Valley. The first […]

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Valiant announces merchandising partnership with Tycoon Enterprises

June 14, 2018

Valiant Entertainment announced a new partnership with Tycoon Enterprises, which will represent Valiant for merchandising opportunities in Mexico based on the publisher’s library of critically acclaimed titles, including Harbinger, Bloodshot, X-O Manowar, among others. “We are thrilled to be partnering with Tycoon to expose our comic book readers and fans in the Latin American market […]

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Barcelona to bid adieu to Nike, launches project for club merchandising

June 14, 2018

Spanish LaLiga champion club Barcelona have ended a 16-year merchandising rights deal with Nike. Barcelona has announced the incorporation of a new company that will oversee the management of its retail, licensing and merchandising activity. Currently operating as FCB Merchandising, the newly-formed Barça Licensing and Merchandising (BLM), to be wholly owned by Barcelona, will start […]

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Chhota Bheem becomes first Indian cartoon to sell Rs 200 crore merchandise

June 14, 2018

Chhota Bheem becomes the first Indian cartoon character to sell merchandise worth Rs 200 crore. “Any toon character, which stays in a TV network for more than five years acquired a cult status with strong fan-following.  We started off with comic books and CDs and later the demand came in for licensing the character for […]

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FIFA World Cup 2018: Here’s how brands are slugging out fan’s cash, attention

June 13, 2018

Irrespective of caste, creed and religion; Football transcends geographical boundaries and unite fans all over the world. While the football fever grips the nation, brands are leaving no stone unturned for promoting the tournament among its Indian fans. Sony Pictures Network (India), the official India broadcast partner for FIFA World Cup 2018, is all set […]

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