Know-How Promotional Licensing 

FREAKY FRIDAY: How ‘Promotional Licensing’ helps in endorsing a product

The fast-catching trend in the Indian brand licensing & merchandising industry today is that of ‘Promotional Licensing’. Brands in the FMCG sector, personal care, and food associate themselves with favourite characters to create short-term tactical campaigns to help them create more awareness about their products and to increase the selling usage. In a layman’s term, it is a marketing agreement between a manufacturer and a character (be it celebrity or cartoon) to use his or her image in promoting a product. To make you understand, here is a quick example:…

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Character Licensing Know-How 

FREAKY FRIDAY: Garfield is the first characters to enter Indian licensing market

Be it Disney’s Mickey Mouse or Garfield – character and entertainment licensing is one of the largest segments of the licensing business, which is mostly recognized by the general public. The segment includes properties primarily from feature films, television shows, video games and online entertainment. Garfield is the first characters to enter Indian licensing market with its licensing program in the late 1990s. The lasagna-loving cat and its partnerships with numerous licensees have enabled wide availability of its merchandises across the country. The Garfield merchandise is licensed by Animation International…

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Character & Entertainment Corporate Brand Know-How Merchandise Licensing 

#TuesdayTrivia: Do you know which BRAND first bought consumer products to India?

This weeks #TuesdayTrivia: Do you know which BRAND first bought consumer products to India? Disney India first brought its consumer products to India in 2005, is one of the major licensors in India. Working with local partners and organized retail giants such as Landmark, Amazon.in and Bestseller, Disney India has broadened its reach to over 2,00,000 outlets. Disney is a family-based entertainment brand and is enjoyed and trusted by fans across different age groups. The Walt Disney Company remains as the top brand licensor for nearly a decade, followed by…

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Celebrity Licensing Fashion Licensing Know-How 

FREAKY FRIDAY: Meet these ‘Under 40’ richest self-made power women in US

Meet these ‘Under 40’ richest self-made power women in US Gone are those days, when women used to do household chores and men used to earn to take care of the family. With advancements, women have become more powerful in shaping the course of history with their intelligence, strength, passion, and leadership qualities. Recently, financial magazine Forbes has released their list of American female self-made women. A total of 60 women are featured on the list with popular names such as Oprah Winfrey and Celine Dion, including two Indian-origin technology…

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Brand & Lifestyle Corporate Brand Fashion & Accessories Know-How 

FREAKY FRIDAY – How the ‘House of Anita Dongre’ becomes a showstopper in the fashion world

The most sought-out designer, became a well-known fashion trendsetter, So How the ‘House of Anita Dongre’ becomes a showstopper in the fashion world? From starting a label with only two sewing machines in the early 1990s to opening her first store at the Crossroads Mall in South Mumbai in 1999, The House of Anita Dongre (HOAD) has literally come a long way. Songs Of Summer, her latest bridal collection, which went on the ramp at the recent Lakmé Fashion Week (LFW) Summer/Resort 2018, is a fuss-free collection in pastel shades…

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Celebrity Licensing Know-How 

FREAKY FRIDAY: How Kylie Jenner created billion dollar cosmetics empire?

How Kylie Jenner created billion dollar cosmetics empire? The financial magazine Forbes estimates that Kylie’s worth is estimated at USD 900 million, making her not just the richest member of the Kardashian-Jenner clan but to become the youngest self-made billionaire ever. Currently, Facebook’s brainchild Mark Zuckerberg is the current record holder of the title, whose worth was estimated at USD1 billion at the age of 23. “Self-made” is the term Forbes uses to differentiate from those who have inherited their wealth. Tracing the cosmetics journey of the youngest self-made US…

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Celebrity Entertainment Licensing Know-How Merchandise Licensing Movie Licensing Strategic Licensing TV Series Licensing 

FREAKY FRIDAY: These Bollywood movie merchandise created a spur in the industry!

FREAKY FRIDAY: These Bollywood movie merchandise created a spur in the industry!  Film merchandising has been picking up the pace in India with changing cinema viewing habits, and there is a growth in terms of strategic alliances between filmmakers and merchandising partners. Bollywood has a larger appeal to the Indian masses as films are believed to be in the blood of most Indians. They identify with the film stars and try to imitate them in their day-to-day activities. The concept of movie merchandising existed in Bollywood as early as 1973,…

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Brand Licensing Know-How 

FREAKY FRIDAY: #LCExcl – Understanding Licensing Lingo

FREAKY FRIDAY: #LCExcl – Understanding Licensing Lingo Licensing is the most common method to acquire the right to exploit IP. In a good licensing agreement, both parties benefit. The licensor gains the benefit of a brand extension and revenue (via royalties) without any investment in product development, production, or marketing. Confused? Check this video to understand the different jargons associated with licensing: Brand licensing is the leasing of a brand name to a company other than the owner of that particular brand. While licensing agreements by their nature tend to…

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brand licensing in india Brand Licensing Know-How 

FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand

FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand Have you ever wondered how Coca-Cola, a company focused on beverages, sells branded T-shirts or caps? Well! that’s the power of licensing, which is considered one of the important tools for marketing. Licensing may seem harmless at first, but when viewed from a business perspective, is a way to monetize an intangible asset safely, and quickly. Check this video to understand the importance of brand licensing: Brand licensing is the leasing of a brand name to a company other…

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Know-How Merchandise Licensing Sports 

FREAKY FRIDAY: Here’s how FIFA is contributing towards merchandising in India

As the FIFA fever grips India, malls and merchandise stores across the country have kicked off the football season with curated menus, colorful team jerseys and a lot more merchandises. As the excitement brews in the air with the sporting extravaganza begun in Moscow yesterday, football fans can be seen gathering at sports gear outlets in various parts of the city. Curated Menus: To cash in on this very sentiment, restaurants have come up with creative ideas to ensure maximum footfall. ‘After Stories’ has come up with a pizza menu…

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