Know-How

#HowThingsWork: Understanding Zara’s ‘Fast-Fashion’ Business Strategy

May 23, 2018

Described as a company that will ‘change retail scenario forever’, Zara has revolutionized the world of fashion by bringing out a large number of collections each season, instead of the same old two collections every year. Zara is one of the largest Spanish clothing and accessories retailer based in Arteixo, Galecia, founded in 1975 by […]

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FREAKY FRIDAY: Here’s how these two Indian brands gave socks a makeover

May 18, 2018

Think of socks as a fashion category in the Indian space, and there exist only a couple of brands in organized space. Since childhood, socks have been an essential part of our wardrobes. Be it shiny whites school socks to the designer ones for office, socks are still a fashion rage now. Two of the […]

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FREAKY FRIDAY: How Nykaa is creating a niche in the Indian online beauty sector?

May 11, 2018

Nykaa.com, which has become a household name today, is one of the leading organisations in India that went digital in an untapped market like beauty and wellness for the very first time. With an aim to become profitable by FY19, online beauty marketplace Nykaa has secured $11.32 Million (Rs 75 Crore) in a funding round […]

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FREAKY FRIDAY– Grab your lightsabers Jedis! Star Wars Day has arrived: A complete low-down

May 4, 2018

“May the force be with you” – Yes! You read it right Jedis! Get ready to grab your lightsabers and channel the force as Star Wars Day has arrived. Star Wars Day is celebrated on May 4 with millions of fans and followers celebrating around the globe. Star Wars is probably one of the first […]

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Cartoonist Day: If you know these Indian comic book superheroes, your childhood was awesome!

May 3, 2018

Who doesn’t like superheroes? Ahead of World Cartoonist Day on May 5, We present you with the desi-versions of the guardians of the Universe. From having powers and abilities like super strength to being able to traverse any distance in a matter of seconds, our Indian superheroes are up for the game every time. If […]

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FREAKY FRIDAY: These mascots are still creating a strong recall for their brands

April 27, 2018

From the utterly-butterly Amul’s mascot girl to the  Air India’s Maharajah, mascots have been endearing brands to consumers over the years, creating a strong recall and connect beyond advertising and marketing drives. While the Amul Girl has been giving her witty takes on current happenings, the Maharaja always welcome guests with a gracious bow. In […]

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FREAKY FRIDAY: Top 5 ‘Marvel Avengers’ merchandises that you shouldn’t miss!

April 20, 2018

Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers themed merchandises ahead of the film’s release. From notebooks to mobile covers, the companies are entering into various partnerships to provide fans and followers with a memorable experience. Here’s our top five […]

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From comics to films: Here’s how Superman continues his legacy for 80 years

April 19, 2018

In 1938, two kids from Cleveland, Ohio— Joe Shuster and Jerry Siegel created a character they thought would represent the best of humanity in a troubled time with few beacons of hope for the future. That character went on to become one of the brightest and most well-known creations in all of pop culture — […]

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FREAKY FRIDAY: Understanding the world of merchandise licensing

April 13, 2018

Licensing and Merchandising industry is witnessing exponential growth in India, which is bound to grow manifold in the times to come. Gone are those days, when merchandising was a thing of the western countries. In the recent era, licensing has infused our lives. Be it Marvel Avengers or Game of Thrones – e-commerce scenario in […]

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FREAKY FRIDAY – Being Human licensee Mandhana’s stock falls: Can Salman remain ‘Sultan’ of Bollywood?

April 6, 2018

Following the verdict announced by Jodhpur Court on the 1998 blackbuck case, where actor Salman Khan was sentenced for five years, the shares of apparel company, Mandhana Retail Ventures witnessed a highly unpredictable day at the stock market on April 5. In a major setback, Shares of Mandhana Retail Ventures fell as much as 15 […]

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All you need to know about Music Licensing

March 28, 2018

With the increase in the number of independent artists, it’s very important to educate about music licensing, which sometimes gets very complicated. However, if you know what to look for, it doesn’t seem confusing! Let’s break it down for you: What is Music Licensing? Music licensing is the licensed use of copyrighted music. Music licensing […]

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FREAKY FRIDAY – Trump Organisation and realty deals: An unfinished story in India

March 23, 2018

Remember Lord Voldemort from the Harry Potter? A masked death-eater, who was using the body of ‘Professor Quirrell’ and ‘Tom Riddle’ to destroy Harry and his friends. He-who-cannot-be-named! Unfortunately, this is exactly the scenario of real estate licensing in Indian market. Real estate in India is a notoriously corrupt industry, regulated by a hulking government […]

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FREAKY FRIDAY – From Paintcollar to Souled Store: These startups have taken merchandising, art licensing to different level

March 16, 2018

From customization to merchandising, E-commerce in India has changed the way, something that was unthinkable years ago. Fashion is the highest margin category in e-commerce, with most online marketplaces reporting that first-time customers often prefer to make fashion or mobile phone purchases. In fact, this category has given rise to a bunch of startups in […]

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FREAKY FRIDAY: Art Licensing 101 – Understanding the basics of an artist’s income

March 9, 2018

Licensing is a billion-dollar industry and ‘Art Licensing’ only makes up 10 percent of all licensing. Art licensing is growing every day with a variety of products focused on brands, and identifiable artists being collected by name and style. However, when artists first learn about the concept of art licensing, they are full of questions.  […]

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