roses are red Know-How Top News 

Truth Behind Rhea Chakraborty’s ‘SMASH THE PATRIARCHY’ T-Shirt

Truth Behind Rhea Chakraborty’s ‘SMASH THE PATRIARCHY’ T-shirt that went viral is a part of ‘Roses Are Red’ Campaign run by the popular online clothing company, The Souled Store. The campaign was actually launched in 2018 to support a Women’s Menstrual Hygiene Campaign launched by The Souled Store? The alleged suicide of Sushant Singh Rajput has received a lot of attention from the Indian media. Viewers, fans, & family of SSR have been able to stay updated with every little development that is taking place ever since the incident took…

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#ThatLicensedMerchGirl Brand Licensing Collaborations Know-How Retail Top News 

Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing

Licensing Corner is ‘The First Digital News Media in India on Brand Licensing & Brand Extension Industry’ We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collections! Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing Covid has impacted Licensing & Merchandising Industry in a huge form, as we purely depend on the retail sale of consumer products and revenue / royalty generated from the same. With Consumer Trends shifting drastically and…

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Hiring a licensing agent Entertainment Licensing Know-How Top News 

Freaky Friday: Understanding how licensing agents help you do it better

Understanding Licensing & Should You Hire An Agent or Not? It’s friday again & time for our next freaky content for your to understand the world of licensing better! This week it’s a special one as we also celebrate our 4th Anniversary in the licensing Industry as a publication. Today, we are going to have a candid chat with Mr.Kelvyn Gardner – Founder, Asgard Media & Former UK Licensing International Head, who has spent 4decades in the world of licensing. But, obvious the topic today is about how licensing agents help…

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HUL EMAMI Corporate Brand Know-How Top News Trademarks 

HUL, EMAMI Trademark Suit Over ‘Glow & Handsome’ Brand Name

The Bombay High Court has disposed of the plea filed by Emami that had sought to vacate the ex-parte order against it, under which the Kolkata-based firm was directed to give seven days prior notice to the Hindustan Unilever (HUL) before it files any case against the company to seek any relief in relation to the trademark ‘Glow & Handsome’. Licensing Corner, is constantly following HUL, EMAMI Trademark Suit Over ‘Glow & Handsome’ Brand Name  However, the court has modified its earlier order of July 6 and has now directed…

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Licensing Industry showing itself to be resilient & optimistic in Covid19

What a time to be starting a new column! The stuff of nightmares has arrived to bring almost all business to a grinding halt. I have to say, though, three months into the UK ‘lockdown’ – with similar restrictions in most countries – Licensing Industry showing itself to be resilient & optimistic in Covid19. The pattern everywhere seems to be similar: manufacturers supplying food and drink to the grocery business, largely supermarkets (but some smaller food stores have stayed open, too) have managed to maintain sales of licensing products to…

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Know-How National Sports Top News 

IPL reviews sponsorship deals amid rising Indo-China border tensions

The rising tensions on the border amid the Galwan Valley standoff between India and China has seen the Governing Council of Indian Premier League (IPL) reviews sponsorship deals. A country-wide movement to boycott Chinese products and services has started since the Galwan Valley standoff between India and China resulted in 20 Indian soldiers attaining martyrdom. We had also mentioned this movement to have its impact on several businesses including Licensing & Merchandising Industry. While several businesses have taken Chinese products off their shelves, the Indian Premier League (IPL) Governing Council…

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Know-How National Top News 

Licensing Industry Unites as Nation First amid rise in Indo-China tension

As border tensions between India and China flares up with the deadliest clash in more than four decades, leaving at least 20 Indian soldiers dead, adds another layer of uncertainty to companies already reeling from the coronavirus pandemic on both sides of the border. There have been calls for boycotting goods imported from the neighbouring nation while supporting our Prime Minister’s Aatmanirbhar Bharat & Make In India Campaign to revive the economy. That, however, won’t be easy because the two economies are intertwined. We are witnessing some wave in current…

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Know-How People 

Trademark Filling in India – Importance and Analysis of the Market

The Government of India has been taking significant steps to develop favorable arena for Trademark filing. With registered trademark, one can stop others from using the trademarked business name/logo/word with respect to goods or services. Trademarks serve as a mark for identification of good or services and provide a better way to reach out to the huge audience. Trademarks influence the customers’ purchasing decision, reputation and acceptability such brands represent. Trademarks function as a valuable asset as they serve as a life-long support for business expansion. Even the giant companies…

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FREAKY FRIDAY: Here are the Avengers: Endgame collections

Last year; Avengers: Infinity War became the largest Hollywood grosser in the country and was loved by audiences across all languages. And now Avengers: Endgame is touted to be one the biggest cinematic events of the year. And it’s not just the epic films that we are fans of, but also an interesting and dedicated licensing & merchandise of the same. Right from young children to adults, almost everyone wants to get hold of that one memorabilia which is representative of their favorite on-screen character. This weeks FREAKY FRIDAY: Here are…

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Celebrity Licensing Fashion & Accessories Know-How 

Black Friday is here: Check out the latest launches by celebrities

Today is that time of the year! With trolleys and wallets, we are all set for the annual pre-Christmas sale extravaganza that is Black Friday and Cyber Monday. Black Friday is here: Check out the latest launches by celebrities Black Friday falls on November 23, is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, which has been regarded as the beginning of the country’s Christmas shopping season since 1952, although the term “Black Friday” did not become widely recognized or…

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