FREAKY FRIDAY: How ‘Promotional Licensing’ helps in endorsing a product

October 5, 2018

The fast-catching trend in the industry today is that of ‘Promotional Licensing’. Brands in the FMCG sector, personal care, and food associate themselves with favourite characters to create short-term tactical campaigns to help them create more awareness about their products and to increase the selling usage. In a layman’s term, it is a marketing agreement […]

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FREAKY FRIDAY: Garfield is one of the first characters to enter Indian licensing market

August 31, 2018

Be it Disney’s Mickey Mouse or Garfield – character and entertainment licensing is one of the largest segments of the licensing business, which is mostly recognized by the general public. The segment includes properties primarily from feature films, television shows, video games and online entertainment. Garfield was one of the first characters to enter the […]

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#TuesdayTrivia: Do you know which BRAND first bought consumer products to India?

July 31, 2018

Disney India first brought its consumer products to India in 2005, is one of the major licensors in India. Working with local partners and organized retail giants such as Landmark, and Bestseller, Disney India has broadened its reach to over 2,00,000 outlets. Disney is a family-based entertainment brand and is enjoyed and trusted by […]

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FREAKY FRIDAY: Meet these ‘Under 40’ richest self-made power women in US

July 27, 2018

Gone are those days, when women used to do household chores and men used to earn to take care of the family. With advancements, women have become more powerful in shaping the course of history with their intelligence, strength, passion, and leadership qualities. Recently, financial magazine Forbes has released their list of American female self-made […]

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FREAKY FRIDAY – How the ‘House of Anita Dongre’ becomes a showstopper in the fashion world

July 20, 2018

From starting a label with only two sewing machines in the early 1990s to opening her first store at the Crossroads Mall in South Mumbai in 1999, The House of Anita Dongre (HOAD) has literally come a long way. Songs Of Summer, her latest bridal collection, which went on the ramp at the recent Lakmé […]

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FREAKY FRIDAY: Tracing the cosmetics journey of the youngest self-made US billionaire ‘Kylie Jenner’

July 13, 2018

The financial magazine Forbes estimates that Kylie’s worth is estimated at USD 900 million, making her not just the richest member of the Kardashian-Jenner clan but to become the youngest self-made billionaire ever. Currently, Facebook’s brainchild Mark Zuckerberg is the current record holder of the title, whose worth was estimated at USD1 billion at the […]

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FREAKY FRIDAY: These Bollywood movie merchandises created a spur in the industry!

July 6, 2018

Film merchandising has been picking up the pace in India with changing cinema viewing habits, and there is a growth in terms of strategic alliances between filmmakers and merchandising partners. Bollywood has a larger appeal to the Indian masses as films are believed to be in the blood of most Indians. They identify with the […]

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FREAKY FRIDAY: #LCExcl – Understanding Licensing Lingo

June 29, 2018

Licensing is the most common method to acquire the right to exploit IP. In a good licensing agreement, both parties benefit. The licensor gains the benefit of a brand extension and revenue (via royalties) without any investment in product development, production, or marketing. Confused? Check this video to understand the different jargons associated with licensing: […]

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FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand

June 22, 2018

Have you ever wondered how Coca-Cola, a company focused on beverages, sells branded T-shirts or caps? Well! that’s the power of licensing, which is considered one of the important tools for marketing. Licensing may seem harmless at first, but when viewed from a business perspective, is a way to monetize an intangible asset safely, and […]

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FREAKY FRIDAY: Here’s how FIFA is contributing towards merchandising in India

June 15, 2018

As the FIFA fever grips India, malls and merchandise stores across the country have kicked off the football season with curated menus, colorful team jerseys and a lot more merchandises. As the excitement brews in the air with the sporting extravaganza begun in Moscow yesterday, football fans can be seen gathering at sports gear outlets […]

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FREAKY FRIDAY: These celebrity beauty lines are actually worth the hype!

June 8, 2018

Gone are those days, when celebrity licensing was a thing of the western countries. With each passing day, celebrities are joining the bandwagon of launching their own fashion line. Beyond the world of apparel, these celebrities – be it Rihanna or Sunny Leone, are foraying into fashion and are unveiling their own beauty collection. These […]

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FREAKY FRIDAY- Fifty shades of Ramdev: How this billionaire monk conquered the world with Patanjali

June 1, 2018

From a spiritual guru to an ace businessman, Baba Ramdev has surely come a long way. Patanjali, the FMCG venture of Baba Ramdev, is today one of the biggest players in the sector in India. The yoga-guru, which has a massive follower base, said that he has set a target of Rs 20,000 crore to […]

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FREAKY FRIDAY – Sports Licensing 101: Understanding legalities, scopes and more!

May 25, 2018

India has always been a fan market for sports and sportsmen, which often drives media attention. However, India’s penchant towards sports, can be witnessed in terms of sales of sports licensed merchandise. To most of us, sports licensing is a difficult jargon, which is used often. Let’s break it down for you…… What is Sports […]

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#HowThingsWork: Understanding Zara’s ‘Fast-Fashion’ Business Strategy

May 23, 2018

Described as a company that will ‘change retail scenario forever’, Zara has revolutionized the world of fashion by bringing out a large number of collections each season, instead of the same old two collections every year. Zara is one of the largest Spanish clothing and accessories retailer based in Arteixo, Galecia, founded in 1975 by […]

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