Know-How

FREAKY FRIDAY – Sports Licensing 101: Understanding legalities, scopes and more!

May 25, 2018

India has always been a fan market for sports and sportsmen, which often drives media attention. However, India’s penchant towards sports, can be witnessed in terms of sales of sports licensed merchandise. To most of us, sports licensing is a difficult jargon, which is used often. Let’s break it down for you…… What is Sports […]

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#HowThingsWork: Understanding Zara’s ‘Fast-Fashion’ Business Strategy

May 23, 2018

Described as a company that will ‘change retail scenario forever’, Zara has revolutionized the world of fashion by bringing out a large number of collections each season, instead of the same old two collections every year. Zara is one of the largest Spanish clothing and accessories retailer based in Arteixo, Galecia, founded in 1975 by […]

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FREAKY FRIDAY: Here’s how these two Indian brands gave socks a makeover

May 18, 2018

Think of socks as a fashion category in the Indian space, and there exist only a couple of brands in organized space. Since childhood, socks have been an essential part of our wardrobes. Be it shiny whites school socks to the designer ones for office, socks are still a fashion rage now. Two of the […]

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FREAKY FRIDAY: How Nykaa is creating a niche in the Indian online beauty sector?

May 11, 2018

Nykaa.com, which has become a household name today, is one of the leading organisations in India that went digital in an untapped market like beauty and wellness for the very first time. With an aim to become profitable by FY19, online beauty marketplace Nykaa has secured $11.32 Million (Rs 75 Crore) in a funding round […]

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FREAKY FRIDAY– Grab your lightsabers Jedis! Star Wars Day has arrived: A complete low-down

May 4, 2018

“May the force be with you” – Yes! You read it right Jedis! Get ready to grab your lightsabers and channel the force as Star Wars Day has arrived. Star Wars Day is celebrated on May 4 with millions of fans and followers celebrating around the globe. Star Wars is probably one of the first […]

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Cartoonist Day: If you know these Indian comic book superheroes, your childhood was awesome!

May 3, 2018

Who doesn’t like superheroes? Ahead of World Cartoonist Day on May 5, We present you with the desi-versions of the guardians of the Universe. From having powers and abilities like super strength to being able to traverse any distance in a matter of seconds, our Indian superheroes are up for the game every time. If […]

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FREAKY FRIDAY: These mascots are still creating a strong recall for their brands

April 27, 2018

From the utterly-butterly Amul’s mascot girl to the  Air India’s Maharajah, mascots have been endearing brands to consumers over the years, creating a strong recall and connect beyond advertising and marketing drives. While the Amul Girl has been giving her witty takes on current happenings, the Maharaja always welcome guests with a gracious bow. In […]

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FREAKY FRIDAY: Top 5 ‘Marvel Avengers’ merchandises that you shouldn’t miss!

April 20, 2018

Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers themed merchandises ahead of the film’s release. From notebooks to mobile covers, the companies are entering into various partnerships to provide fans and followers with a memorable experience. Here’s our top five […]

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From comics to films: Here’s how Superman continues his legacy for 80 years

April 19, 2018

In 1938, two kids from Cleveland, Ohio— Joe Shuster and Jerry Siegel created a character they thought would represent the best of humanity in a troubled time with few beacons of hope for the future. That character went on to become one of the brightest and most well-known creations in all of pop culture — […]

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FREAKY FRIDAY: Understanding the world of merchandise licensing

April 13, 2018

Licensing and Merchandising industry is witnessing exponential growth in India, which is bound to grow manifold in the times to come. Gone are those days, when merchandising was a thing of the western countries. In the recent era, licensing has infused our lives. Be it Marvel Avengers or Game of Thrones – e-commerce scenario in […]

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