Know-How

FREAKY FRIDAY: Tracing the cosmetics journey of the youngest self-made US billionaire ‘Kylie Jenner’

July 13, 2018

The financial magazine Forbes estimates that Kylie’s worth is estimated at USD 900 million, making her not just the richest member of the Kardashian-Jenner clan but to become the youngest self-made billionaire ever. Currently, Facebook’s brainchild Mark Zuckerberg is the current record holder of the title, whose worth was estimated at USD1 billion at the […]

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FREAKY FRIDAY: These Bollywood movie merchandises created a spur in the industry!

July 6, 2018

Film merchandising has been picking up the pace in India with changing cinema viewing habits, and there is a growth in terms of strategic alliances between filmmakers and merchandising partners. Bollywood has a larger appeal to the Indian masses as films are believed to be in the blood of most Indians. They identify with the […]

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FREAKY FRIDAY: #LCExcl – Understanding Licensing Lingo

June 29, 2018

Licensing is the most common method to acquire the right to exploit IP. In a good licensing agreement, both parties benefit. The licensor gains the benefit of a brand extension and revenue (via royalties) without any investment in product development, production, or marketing. Confused? Check this video to understand the different jargons associated with licensing: […]

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FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand

June 22, 2018

Have you ever wondered how Coca-Cola, a company focused on beverages, sells branded T-shirts or caps? Well! that’s the power of licensing, which is considered one of the important tools for marketing. Licensing may seem harmless at first, but when viewed from a business perspective, is a way to monetize an intangible asset safely, and […]

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FREAKY FRIDAY: Here’s how FIFA is contributing towards merchandising in India

June 15, 2018

As the FIFA fever grips India, malls and merchandise stores across the country have kicked off the football season with curated menus, colorful team jerseys and a lot more merchandises. As the excitement brews in the air with the sporting extravaganza begun in Moscow yesterday, football fans can be seen gathering at sports gear outlets […]

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FREAKY FRIDAY: These celebrity beauty lines are actually worth the hype!

June 8, 2018

Gone are those days, when celebrity licensing was a thing of the western countries. With each passing day, celebrities are joining the bandwagon of launching their own fashion line. Beyond the world of apparel, these celebrities – be it Rihanna or Sunny Leone, are foraying into fashion and are unveiling their own beauty collection. These […]

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FREAKY FRIDAY- Fifty shades of Ramdev: How this billionaire monk conquered the world with Patanjali

June 1, 2018

From a spiritual guru to an ace businessman, Baba Ramdev has surely come a long way. Patanjali, the FMCG venture of Baba Ramdev, is today one of the biggest players in the sector in India. The yoga-guru, which has a massive follower base, said that he has set a target of Rs 20,000 crore to […]

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FREAKY FRIDAY – Sports Licensing 101: Understanding legalities, scopes and more!

May 25, 2018

India has always been a fan market for sports and sportsmen, which often drives media attention. However, India’s penchant towards sports, can be witnessed in terms of sales of sports licensed merchandise. To most of us, sports licensing is a difficult jargon, which is used often. Let’s break it down for you…… What is Sports […]

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#HowThingsWork: Understanding Zara’s ‘Fast-Fashion’ Business Strategy

May 23, 2018

Described as a company that will ‘change retail scenario forever’, Zara has revolutionized the world of fashion by bringing out a large number of collections each season, instead of the same old two collections every year. Zara is one of the largest Spanish clothing and accessories retailer based in Arteixo, Galecia, founded in 1975 by […]

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FREAKY FRIDAY: Here’s how these two Indian brands gave socks a makeover

May 18, 2018

Think of socks as a fashion category in the Indian space, and there exist only a couple of brands in organized space. Since childhood, socks have been an essential part of our wardrobes. Be it shiny whites school socks to the designer ones for office, socks are still a fashion rage now. Two of the […]

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