Know-How

IPL reviews sponsorship deals amid rising Indo-China border tensions

June 20, 2020

The rising tensions on the border amid the Galwan Valley standoff between India and China has seen the Governing Council of Indian Premier League (IPL) reviews sponsorship deals. A country-wide movement to boycott Chinese products and services has started since the Galwan Valley standoff between India and China resulted in 20 Indian soldiers attaining martyrdom. […]

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Licensing Industry Unites as Nation First amid rise in Indo-China tension

June 19, 2020

As border tensions between India and China flares up with the deadliest clash in more than four decades, leaving at least 20 Indian soldiers dead, adds another layer of uncertainty to companies already reeling from the coronavirus pandemic on both sides of the border. There have been calls for boycotting goods imported from the neighbouring […]

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Trademark Filling in India- Importance and Analysis of the Market

May 15, 2019

The Government of India has been taking significant steps to develop favorable arena for Trademark filing. With registered trademark, one can stop others from using the trademarked business name/logo/word with respect to goods or services. Trademarks serve as a mark for identification of good or services and provide a better way to reach out to […]

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FREAKY FRIDAY: Here are the Avengers: Endgame collections

April 26, 2019

Last year; Avengers: Infinity War became the largest Hollywood grosser in the country and was loved by audiences across all languages. And now Avengers: Endgame is touted to be one the biggest cinematic events of the year. And it’s not just the epic films that we are fans of, but also an interesting and dedicated […]

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Black Friday is here: Check out the latest launches by celebrities

November 23, 2018

Today is that time of the year! With trolleys and wallets, we are all set for the annual pre-Christmas sale extravaganza that is Black Friday and Cyber Monday. Black Friday falls on November 23, is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, which has […]

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FREAKY FRIDAY: How ‘Promotional Licensing’ helps in endorsing a product

October 5, 2018

The fast-catching trend in the industry today is that of ‘Promotional Licensing’. Brands in the FMCG sector, personal care, and food associate themselves with favourite characters to create short-term tactical campaigns to help them create more awareness about their products and to increase the selling usage. In a layman’s term, it is a marketing agreement […]

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FREAKY FRIDAY: Garfield is one of the first characters to enter Indian licensing market

August 31, 2018

Be it Disney’s Mickey Mouse or Garfield – character and entertainment licensing is one of the largest segments of the licensing business, which is mostly recognized by the general public. The segment includes properties primarily from feature films, television shows, video games and online entertainment. Garfield was one of the first characters to enter the […]

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#TuesdayTrivia: Do you know which BRAND first bought consumer products to India?

July 31, 2018

Disney India first brought its consumer products to India in 2005, is one of the major licensors in India. Working with local partners and organized retail giants such as Landmark, Amazon.in and Bestseller, Disney India has broadened its reach to over 2,00,000 outlets. Disney is a family-based entertainment brand and is enjoyed and trusted by […]

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FREAKY FRIDAY: Meet these ‘Under 40’ richest self-made power women in US

July 27, 2018

Gone are those days, when women used to do household chores and men used to earn to take care of the family. With advancements, women have become more powerful in shaping the course of history with their intelligence, strength, passion, and leadership qualities. Recently, financial magazine Forbes has released their list of American female self-made […]

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FREAKY FRIDAY – How the ‘House of Anita Dongre’ becomes a showstopper in the fashion world

July 20, 2018

From starting a label with only two sewing machines in the early 1990s to opening her first store at the Crossroads Mall in South Mumbai in 1999, The House of Anita Dongre (HOAD) has literally come a long way. Songs Of Summer, her latest bridal collection, which went on the ramp at the recent Lakmé […]

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