Food Licensing

Mad Over Donuts releases limited-edition Doraemon Donuts

October 12, 2018

One of the children’s favourite cartoon character Doraemon and India’s favourite donut brand, Mad Over Donuts, launched ‘Mad Over Donuts’ limited-edition Doraemon Joy Box’ from October 1. Interestingly, when you buy a box of three Doraemon donuts, you get a special Doraemon toy as a gift. Animation International Ltd is the licensor for ‘Doraemon’ in […]

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Delhi Duty Free launches Chivas XV in India

October 8, 2018

Delhi Duty Free in association with Pernod Ricard Global Travel Retail has launched Chivas XV in India. The 15yo blended Scotch whisky Chivas XV, which is selectively finished in Grande Champagne Cognac casks, is the latest addition to the Chivas Regal portfolio. To support the launch, brand experiences which showcase the spirit and bring to […]

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Fans of ‘Game of Thrones’ rejoice! Whisky is coming this winter

October 2, 2018

While fans have to wait to witness the final battle in the “Game of Thrones” until sometime in 2019, but they can drown their sorrows with some scotch whiskeys. Confused? Famed scotch maker Johnnie Walker is launching single malt scotch whisky collection inspired by the villainous White Walkers of HBO’s hit series. The limited-edition collection is inspired […]

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To fuel coffee consumption, Nestle forays into appliances category

October 1, 2018

In a bid to fuel coffee consumption and push one of its mainstay brands Nescafe, Nestle has entered the consumer-facing small appliances category. The company is in the process of launching app-based coffee machines, which will be sold through non-FMCG distribution channels as well. Addressing the media at a roundtable at its Gurugram headquarters, Nestle […]

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Nestle, Starbucks close global licensing deal: Here what it means

August 29, 2018

Nestlé has closed the deal granting it access to perpetual global rights to market Starbucks good and products around the globe. As per the association, the two companies will work closely together on the existing Starbucks range of roast and ground coffee, whole beans, instant and portioned coffee. According to a company release, Nestlé will […]

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HBO, Diageo unveil ‘Game of Thrones’ single malt scotch whisky collection

July 30, 2018

To all Lannister, Targaryen and Stark fans out there! HBO has partnered with Diageo to release eight special single malt whiskeys each representing a House from the fictional land of Westeros. The Game of Thrones whisky collection will include eight editions from various distilleries owned by Diageo. Seven of these will represent the ‘Great Houses […]

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The first FunkO’s cereal with Mega Man pop-figure is out!

July 9, 2018

Funko has forayed into the food and beverage sector with the introduction of a new collection of breakfast cereals, according to a report in the License Global. The company launched the cereal line featuring characters from its Pop Vinyl figure line such as Mega Man, Cuphead, Gollum, Jason Voorhees and Freddy Krueger. “Funko, purveyors of […]

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Sweet mashup: Dunkin’ Donuts is taking ‘donut fries’ nationwide!

July 6, 2018

After a successful test run in the Greater Boston area earlier this year, Dunkin’ Donuts has announced they are bringing donut fries to locations nationwide. Starting July 2, donut fries will be available everywhere for the special price of USD 2 per order. Dunkin’ Donuts describes their sugar-covered riff on the traditionally potato-based starch as […]

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Lot18.com, Endemol Shine North America launch ‘Masterchef’ wine collection

June 28, 2018

Endemol Shine North America, the producers behind America’s most-watched cooking competition series, Masterchef, have teamed up with winemaker Lot18.com to launch a collection of wine throughout the country. The “MasterChef” wine collection includes a 2017 California Pinot Grigio, a 2017 Monterey County Syrah Rosé and a 2016 Paso Robles Cabernet Sauvignon, as well as food […]

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Start spreading the news! Nutella Cafe to open in New York City

June 13, 2018

Ferrero, the Italian company responsible for your chocolate hazelnut spread-induced dreams, will open its first Nutella Café in New York City. The company have set their sights on a 2,200-square-foot cafe and coffee bar near Union Square, on 13th Street and University Place. The branded restaurant opened its first Nutella Café on May 31, 2017 […]

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