Food Licensing

Magnum X Manish at Cannes: Ace designer to create exclusive accessory for Bella Hadid

May 14, 2018

Ace designer Manish Malhotra has collaborated with premium ice cream brand Magnum for his debut appearance at the French Rivera, where he is socializing goals. “Socializing is an art which has always given me immense joy and pleasure, so what better place to indulge in this favourite activity of mine, than with Magnum at Cannes […]

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Dairy Queen’s ‘Jurassic Park’ Blizzard is here! Check them out

May 8, 2018

Summer, primarily, known for two things: ice cream and movies. To satisfy this sweet craving, one of the most iconic dessert chain Dairy Queen announced the forthcoming release of its Jurassic Chomp blizzard, in partnership with Jurassic World: Fallen Kingdom. The collection features DQ’s largest mix-in candy ever, colossal chocolate-dipped peanut butter bites that are […]

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Seltzer named food and beverage licensing agent for ‘MasterChef’

April 27, 2018

Seltzer Licensing Group has been appointed by the Endemol Shine North to serve as the exclusive food and beverage licensing agent for the “MasterChef” and “MasterChef Junior” brands in North America. As per the agreement, Seltzer Licensing focus on key categories such as cooking kits, baking mixes and spices during the initial days. Later, the […]

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Designer Farah Khan partners with Magnum, unveils exquisite collection

April 24, 2018

Jewellery designer Farah Khan has collaborated with ice-cream brand Magnum and launched an exclusive jewellery and delectable pieces line ‘MagnumXFarahKhan Collection’. The designer finally unveiled the exquisite collection at Four Seasons Hotel, Mumbai along with Bollywood actress Kalki Koechlin on April 24, 2018. The collection is inspired by the brand philosophy of taking pleasure seriously […]

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From Magnum to KFC: Take a look at fashion’s fascination with food

April 18, 2018

Ever thought of having a delicious delectable ice-cream based on Sonam Kapoor’s Cannes gown? No right! When Burger King launched its perfume in 2015, it was highly unappreciated, but, eventually becomes an excellent marketing strategy. Till then, whenever food meets fashion, the concept was loved by one and all. Obviously! who wouldn’t love to have […]

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Magnum partners with Pooja Dhingra, creates delectable pieces based on India’s fashion icons

April 17, 2018

Could you ever imagine a dress in an ice cream form? We can’t, but Pooja Dhingra surely can! The founder of the Le 15 Patisserie chains in Mumbai invented a new way to showcase her culinary skills. She collaborated with Magnum to design five unique creations and managed to juxtapose sartorial elements with artistic culinary […]

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From Golden Snitch to Cinderella Shoes: These patisseries are reinventing dessert for Mumbaikars

March 21, 2018

Love Joey or Rachel from FRIENDS? Want to eat them? Don’t worry! With food licensing and merchandising becomes so rampant nowadays to attract customers, you can actually have your edible characters. It’s time to move over the plush themed-restaurants, and taste these scrumptious desserts which are inspired by your favourite characters from movies or series. […]

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Westlife Development assigns capex outlay of Rs. 120 crore

February 9, 2018

Westlife Development, the master franchise of McDonald’s restaurants, has assigned a capex outlay of Rs.120 crore for the next financial year. With plans of adding 25-30 restaurants in South and West India, the capex would also involve refurbishing its existing stores and brand extensions in its menus. Recording its same store sales growth of 20.7 […]

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Nintendo and Kellogg’s jointly launch Super Mario Cereal

December 4, 2017

In an attempt to make breakfast a more playful experience, Nintendo and Kellogg’s have joined forces to launch Super Mario Cereal. The limited edition cereal will include power-up marshmallows as well as collectible Super Mario Odyssey box art. But that’s not all. The Super Mario Cereal box also functions as an amiibo accessory allowing users […]

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Golden Goose further expands Men’s Health food licensing

October 14, 2017

With the launch of a number of slow-cooked meat dishes. Golden Goose is further expanding the Men’s Health food licensing programme. While M&M Walshe will be launching a range of sous vide meat dishes in the UK this month,the Men’s Health Kitchen range will launch with three dishes namely Chicken Tikka Fillets, Piri-Piri Chicken Breast […]

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