Food Licensing

Now find Mentos, Airheads and Chupa Chups in the 5 surprise mini brands by Zuru!

May 27, 2019

Perfetti Van Melle is now a part of the 5 Surprise Mini Brand collection launched by innovative toymaker ZURU in Walmart USA and Canada this spring. These collectibles that fit in your hand are realistic miniatures of the world’s most iconic and loved shopping brands. After unwrapping, peeling and revealing the reusable capsules, over 70 […]

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Starbucks announces Asian licensing agreement

May 24, 2019

Starbucks has announced an agreement with Coffee Concepts to fully licence its retail in Thailand. Through Coffee Concept, a joint venture between Maxim’s Caterers, and Thai partner, Fraser and Neave Retail Connection (F&N), Maxim’s Caterers will oversee retail operations and new store development in Thailand. “Starbucks has been proudly serving customers across Thailand for more […]

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Can’t keep calm! Kit Kat Drumsticks now exists

January 31, 2019

What happens when two iconic snack foods meet? Nestlé is combining our beloved candy and an American favorite ice cream treat, the Drumstick, to create a new delicacy — the KitKat Drumstick. According to media reports, Kit Kat Drumsticks will be sold at Kroger stores nationwide and will be sold at other grocery stores, soon. […]

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Asembl extends Diageo’s Bundaberg rum into food category

December 17, 2018

Australia’s leading fashion, lifestyle and FMCG licensed brand extension agency, Asembl. has delivered Diageo’s Bundaberg Rum into the food category, bringing the iconic Australian spirit together with the Pauls brand for the release of three decadent Christmas classics with a twist – Pauls Bundaberg Rum Premium Rumball Custard 600g, Pauls Bundaberg Rum Premium Vanilla Rum […]

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Aslee Bikaneri Hero meets Zero. Here’s how

December 14, 2018

Just ahead of the grand release, Indian confectionary producer Bikaji announced the ‘Special Edition Bikaji Zero Bhujia Pack’ in collaboration with Shah Rukh Khan and Katrina Kaif. Short in stature but big on love, a bachelor ‘Bauua’ meets two very different women who broaden his horizons and help him find purpose in life. Directed by […]

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Ubisoft unveils wine collection based on ‘Assassin’s Creed’

November 23, 2018

Ubisoft has inked a deal with winemaker Lot18 to release a limited-edition collection of wine that celebrates its gaming franchise “Assassin’s Creed.” Each bottle sports a specially-designed label with graphics inspired by the game or the character associated with the wine. The wine selection includes a 2017 Aveline de Grandpré Appellation Côtes du Rhône Contrôlée; […]

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Mad Over Donuts releases limited-edition Doraemon Donuts

October 12, 2018

One of the children’s favourite cartoon character Doraemon and India’s favourite donut brand, Mad Over Donuts, launched ‘Mad Over Donuts’ limited-edition Doraemon Joy Box’ from October 1. Interestingly, when you buy a box of three Doraemon donuts, you get a special Doraemon toy as a gift. Animation International Ltd is the licensor for ‘Doraemon’ in […]

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Delhi Duty Free launches Chivas XV in India

October 8, 2018

Delhi Duty Free in association with Pernod Ricard Global Travel Retail has launched Chivas XV in India. The 15yo blended Scotch whisky Chivas XV, which is selectively finished in Grande Champagne Cognac casks, is the latest addition to the Chivas Regal portfolio. To support the launch, brand experiences which showcase the spirit and bring to […]

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Fans of ‘Game of Thrones’ rejoice! Whisky is coming this winter

October 2, 2018

While fans have to wait to witness the final battle in the “Game of Thrones” until sometime in 2019, but they can drown their sorrows with some scotch whiskeys. Confused? Famed scotch maker Johnnie Walker is launching single malt scotch whisky collection inspired by the villainous White Walkers of HBO’s hit series. The limited-edition collection is inspired […]

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To fuel coffee consumption, Nestle forays into appliances category

October 1, 2018

In a bid to fuel coffee consumption and push one of its mainstay brands Nescafe, Nestle has entered the consumer-facing small appliances category. The company is in the process of launching app-based coffee machines, which will be sold through non-FMCG distribution channels as well. Addressing the media at a roundtable at its Gurugram headquarters, Nestle […]

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Nestle, Starbucks close global licensing deal: Here what it means

August 29, 2018

Nestlé has closed the deal granting it access to perpetual global rights to market Starbucks good and products around the globe. As per the association, the two companies will work closely together on the existing Starbucks range of roast and ground coffee, whole beans, instant and portioned coffee. According to a company release, Nestlé will […]

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HBO, Diageo unveil ‘Game of Thrones’ single malt scotch whisky collection

July 30, 2018

To all Lannister, Targaryen and Stark fans out there! HBO has partnered with Diageo to release eight special single malt whiskeys each representing a House from the fictional land of Westeros. The Game of Thrones whisky collection will include eight editions from various distilleries owned by Diageo. Seven of these will represent the ‘Great Houses […]

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The first FunkO’s cereal with Mega Man pop-figure is out!

July 9, 2018

Funko has forayed into the food and beverage sector with the introduction of a new collection of breakfast cereals, according to a report in the License Global. The company launched the cereal line featuring characters from its Pop Vinyl figure line such as Mega Man, Cuphead, Gollum, Jason Voorhees and Freddy Krueger. “Funko, purveyors of […]

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Sweet mashup: Dunkin’ Donuts is taking ‘donut fries’ nationwide!

July 6, 2018

After a successful test run in the Greater Boston area earlier this year, Dunkin’ Donuts has announced they are bringing donut fries to locations nationwide. Starting July 2, donut fries will be available everywhere for the special price of USD 2 per order. Dunkin’ Donuts describes their sugar-covered riff on the traditionally potato-based starch as […]

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