Food Licensing

CHUPA CHUPS Swings To 60’s With POLKA BEAUTY In Indonesia

June 29, 2020

CHUPA CHUPS Swings To 60’s With POLKA BEAUTY In Indonesia Polka Cosmetics, the Indonesian market leader in upbeat urban cosmetics specialised in online sales, launches a range of Chupa Chups cosmetics at the end of June. The collection is a trip back in time taking inspiration from the flower power look and psychedelic prints that were characteristic of […]

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Pez Bioworld LC

PEZ secures new licensing deal with Bioworld

June 5, 2020

PEZ secures new licensing deal with Bioworld Apparel and accessories licensee Bioworld International are developing a range of clothing, bags and accessories for confectionary brand PEZ.  Licensing Link Europe are building up the consumer product program for the PEZ brand across the UK and Eire with the most recent licensee, Bioworld International targeting online fashion […]

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SMYK Collection

CHUPA CHUPS BRINGS THE SWEETEST COLLECTION EVER AT SMYK

May 26, 2020

Chupa Chups has partnered with SMYK, one of the most popular and acclaimed lifestyle retailers in Poland, to develop a great capsule collection of lifestyle products for its brand Cool Club.   Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection that includes apparel and accessories to dress Polish teens and tweens […]

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Now find Mentos, Airheads and Chupa Chups in the 5 surprise mini brands by Zuru!

May 27, 2019

Perfetti Van Melle is now a part of the 5 Surprise Mini Brand collection launched by innovative toymaker ZURU in Walmart USA and Canada this spring. These collectibles that fit in your hand are realistic miniatures of the world’s most iconic and loved shopping brands. After unwrapping, peeling and revealing the reusable capsules, over 70 […]

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Starbucks announces Asian licensing agreement

May 24, 2019

Starbucks has announced an agreement with Coffee Concepts to fully licence its retail in Thailand. Through Coffee Concept, a joint venture between Maxim’s Caterers, and Thai partner, Fraser and Neave Retail Connection (F&N), Maxim’s Caterers will oversee retail operations and new store development in Thailand. “Starbucks has been proudly serving customers across Thailand for more […]

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Can’t keep calm! Kit Kat Drumsticks now exists

January 31, 2019

What happens when two iconic snack foods meet? Nestlé is combining our beloved candy and an American favorite ice cream treat, the Drumstick, to create a new delicacy — the KitKat Drumstick. According to media reports, Kit Kat Drumsticks will be sold at Kroger stores nationwide and will be sold at other grocery stores, soon. […]

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Asembl extends Diageo’s Bundaberg rum into food category

December 17, 2018

Australia’s leading fashion, lifestyle and FMCG licensed brand extension agency, Asembl. has delivered Diageo’s Bundaberg Rum into the food category, bringing the iconic Australian spirit together with the Pauls brand for the release of three decadent Christmas classics with a twist – Pauls Bundaberg Rum Premium Rumball Custard 600g, Pauls Bundaberg Rum Premium Vanilla Rum […]

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Aslee Bikaneri Hero meets Zero. Here’s how

December 14, 2018

Just ahead of the grand release, Indian confectionary producer Bikaji announced the ‘Special Edition Bikaji Zero Bhujia Pack’ in collaboration with Shah Rukh Khan and Katrina Kaif. Short in stature but big on love, a bachelor ‘Bauua’ meets two very different women who broaden his horizons and help him find purpose in life. Directed by […]

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Ubisoft unveils wine collection based on ‘Assassin’s Creed’

November 23, 2018

Ubisoft has inked a deal with winemaker Lot18 to release a limited-edition collection of wine that celebrates its gaming franchise “Assassin’s Creed.” Each bottle sports a specially-designed label with graphics inspired by the game or the character associated with the wine. The wine selection includes a 2017 Aveline de Grandpré Appellation Côtes du Rhône Contrôlée; […]

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Mad Over Donuts releases limited-edition Doraemon Donuts

October 12, 2018

One of the children’s favourite cartoon character Doraemon and India’s favourite donut brand, Mad Over Donuts, launched ‘Mad Over Donuts’ limited-edition Doraemon Joy Box’ from October 1. Interestingly, when you buy a box of three Doraemon donuts, you get a special Doraemon toy as a gift. Animation International Ltd is the licensor for ‘Doraemon’ in […]

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