Food & Drink

IMG to License Jim Beam Brands

June 29, 2020

Beam Suntory, a world leader in premium spirits, has signed IMG to help it extend the James B. Beam Distilling Company’s portfolio of brands through strategic licensing partnerships. IMG to License Jim Beam Brands! The company is best known for its Jim Beam® Bourbon, the world’s number one bourbon which celebrates its 225th anniverary this […]

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CHUPA CHUPS Swings To 60’s With POLKA BEAUTY In Indonesia

June 29, 2020

CHUPA CHUPS Swings To 60’s With POLKA BEAUTY In Indonesia Polka Cosmetics, the Indonesian market leader in upbeat urban cosmetics specialised in online sales, launches a range of Chupa Chups cosmetics at the end of June. The collection is a trip back in time taking inspiration from the flower power look and psychedelic prints that were characteristic of […]

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Pez Bioworld LC

PEZ secures new licensing deal with Bioworld

June 5, 2020

PEZ secures new licensing deal with Bioworld Apparel and accessories licensee Bioworld International are developing a range of clothing, bags and accessories for confectionary brand PEZ.  Licensing Link Europe are building up the consumer product program for the PEZ brand across the UK and Eire with the most recent licensee, Bioworld International targeting online fashion […]

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Drinks Licensing

IMG Appointed as AB INBEV’S Exclusive Licensing Representative

May 26, 2020

IMG Will Look to Grow Budweiser, Stella Artois, Beck’s and Leffe Brands in Europe and the Middle East Through Cross-Category Product Extensions IMG Appointed as AB INBEV’S Exclusive Licensing Representative in Key Territories IMG has been appointed by AB InBev as the exclusive licensing representative in Europe and the Middle East for the global brewer’s […]

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SMYK Collection

CHUPA CHUPS BRINGS THE SWEETEST COLLECTION EVER AT SMYK

May 26, 2020

Chupa Chups has partnered with SMYK, one of the most popular and acclaimed lifestyle retailers in Poland, to develop a great capsule collection of lifestyle products for its brand Cool Club.   Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection that includes apparel and accessories to dress Polish teens and tweens […]

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Now find Mentos, Airheads and Chupa Chups in the 5 surprise mini brands by Zuru!

May 27, 2019

Perfetti Van Melle is now a part of the 5 Surprise Mini Brand collection launched by innovative toymaker ZURU in Walmart USA and Canada this spring. These collectibles that fit in your hand are realistic miniatures of the world’s most iconic and loved shopping brands. After unwrapping, peeling and revealing the reusable capsules, over 70 […]

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Starbucks announces Asian licensing agreement

May 24, 2019

Starbucks has announced an agreement with Coffee Concepts to fully licence its retail in Thailand. Through Coffee Concept, a joint venture between Maxim’s Caterers, and Thai partner, Fraser and Neave Retail Connection (F&N), Maxim’s Caterers will oversee retail operations and new store development in Thailand. “Starbucks has been proudly serving customers across Thailand for more […]

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Walmart to now sell Nickelodeon slime ice cream

April 30, 2019

Supermarket chain Walmart will now be selling Nickelodeon slime ice cream. One can purchase 12 cups of ice cream that consist of green frosting swirls and vanilla ice cream to bring back your nostalgic memories for $4.97. The frozen treat is also available as orange and lemon-lime flavored bars packaged by the dozen for $2.97. […]

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Unilever announces leadership changes

March 19, 2019

Unilever announced changes to its leadership and organisation as it continues its transformation into a faster, leaner and more agile company. The changes build on our creation of three global Divisions last year – Beauty & Personal Care, Foods & Refreshment, and Home Care – and are designed to further strengthen the execution of our […]

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Varun Beverages opens Rs 550 crore plant for PepsiCo products

March 11, 2019

Varun Beverages Limited, a key player in the beverage industry, inaugurated its greenfield production facility at Pathankot in Punjab , which will create in-house production capacity for Tropicana fruit juices, dairy based products, carbonated soft drinks, Aquafina water, Gatorade and Lipton ice tea. The company has also invested Rs 550 crore in this facility. It […]

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