Food & Drink

Magnum X Manish at Cannes: Ace designer to create exclusive accessory for Bella Hadid

May 14, 2018

Ace designer Manish Malhotra has collaborated with premium ice cream brand Magnum for his debut appearance at the French Rivera, where he is socializing goals. “Socializing is an art which has always given me immense joy and pleasure, so what better place to indulge in this favourite activity of mine, than with Magnum at Cannes […]

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More beer mugs will jam! Bira 91 secures $ 50 million from Sofina

May 9, 2018

Bira is all set to spread its wings! Crafts beer brand — 9 Beverages, maker of the Bira 91 beer label, has raised almost Rs 335 crore (USD 50 million) from Belgian investment firm Sofina. With fresh capital infusion, the Sequoia Capital backed company’s valuation is expected to range between Rs 1,300 – Rs, 1400 […]

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Dairy Queen’s ‘Jurassic Park’ Blizzard is here! Check them out

May 8, 2018

Summer, primarily, known for two things: ice cream and movies. To satisfy this sweet craving, one of the most iconic dessert chain Dairy Queen announced the forthcoming release of its Jurassic Chomp blizzard, in partnership with Jurassic World: Fallen Kingdom. The collection features DQ’s largest mix-in candy ever, colossal chocolate-dipped peanut butter bites that are […]

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Nestle-Starbucks Coffee Deal: What it means for the licensing sector?

May 8, 2018

  Swiss food giant Nestle on May 7 announced that it will pay USD 7.15 billion in cash for the rights to market Starbucks products around the world, outside of the company’s coffee shops. As part of this transaction, Starbucks will receive an up-front cash payment of USD 7.15 billion for a business which generated […]

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VAT 69, Godfather unite to create exclusive hip flask edition

May 4, 2018

A fine scotch has always been a byword for opulence and sumptuous lifestyle. What if its coupled with one of the cult-classic? In what could be termed as the hottest collaboration in the Indian market, Diageo India’s VAT69 collaborated with the Paramount’s Picture’s ‘The Godfather’ for an exclusive ‘VAT 69 – Godfather Hip Flask Edition’. […]

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Get a taste of “My Hero Academia” quirk, courtesy Japan Crate

May 3, 2018

Japan Crate and leading anime distributor Funimation collaborate to fuel fans with quirk-infused snacks as they enjoy the anime series’ new season. Japan Crate and anime distributor, Funimation announced an exciting partnership to bring together the leading Japanese culture subscription box and the award-winning series “My Hero Academia.” Japan Crate subscribers and anime fans will […]

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Seltzer named food and beverage licensing agent for ‘MasterChef’

April 27, 2018

Seltzer Licensing Group has been appointed by the Endemol Shine North to serve as the exclusive food and beverage licensing agent for the “MasterChef” and “MasterChef Junior” brands in North America. As per the agreement, Seltzer Licensing focus on key categories such as cooking kits, baking mixes and spices during the initial days. Later, the […]

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Designer Farah Khan partners with Magnum, unveils exquisite collection

April 24, 2018

Jewellery designer Farah Khan has collaborated with ice-cream brand Magnum and launched an exclusive jewellery and delectable pieces line ‘MagnumXFarahKhan Collection’. The designer finally unveiled the exquisite collection at Four Seasons Hotel, Mumbai along with Bollywood actress Kalki Koechlin on April 24, 2018. The collection is inspired by the brand philosophy of taking pleasure seriously […]

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Kingfisher tops most trusted alcoholic beverage brands: Report

April 23, 2018

Kingfisher Beer, Black Dog and Budweiser are the top three most trusted alcoholic beverage brands, according to Brand Trust Report 2018. As per the report, Kingfisher Beer, Black Dog and Budweiser are the top three most trusted alcoholic beverage brands. Kingfisher Beer has maintained its leadership position and remain the unmitigated leader for the last […]

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From Magnum to KFC: Take a look at fashion’s fascination with food

April 18, 2018

Ever thought of having a delicious delectable ice-cream based on Sonam Kapoor’s Cannes gown? No right! When Burger King launched its perfume in 2015, it was highly unappreciated, but, eventually becomes an excellent marketing strategy. Till then, whenever food meets fashion, the concept was loved by one and all. Obviously! who wouldn’t love to have […]

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