Accessories Licensing Brand Licensing Celebrity Licensing Character Licensing Entertainment Licensing Fashion Licensing Game Licensing Global Licensing Intellectual Property Jewellery licensing LIMA INDIA Merchandise Licensing Sports Licensing Toy Licensing 

Licensing International Awards 2019: Winners Announced

The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business reflected throughout the entire awards process, beginning with the 150 judges from around the world who had the difficult job of reviewing the 600+ entries we received. Congratulations to tonight’s winners, who showcase the creativity…

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Accessories Licensing Brand Licensing Fashion & Accessories 

Chupa Chups signs apparel deal with Korean handbag maker Vincis

Popular Spanish candy brand Chupa Chups has announced its partnership with Korean handbag maker Vincis to develop a limited-edition collection of fashion accessories. The collection brings the Chupa Chups aesthetic to the handbags product category. Items in the line include a canvas tote, bucket bag and clutch purse. The spring/summer collaboration will leverage Chupa Chups’ logos and color palette. Chupa Chups’ foray into handbags is not the brand’s first licensing deal in fashion. The company previously inked deals with H&M, Pimkie and Primark.

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Accessories Licensing Apparel Licensing Brand Licensing Celebrity Licensing Character Licensing Fashion Licensing Merchandise Licensing Movie Licensing Music Licensing Promotional Licensing Retail Licensing Sports Licensing 

Changing tides of the Indian licensing industry

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India really matches the global markets in terms of the ongoing trends with fashion as their marquee category.  Over the years India has managed to create great Indian IP’s while bringing global IP’s within the country.…

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Apparel Licensing Jewellery licensing TV Series Licensing 

Masaba Gupta’s ‘Game of Thrones’ collection to unveil on April 9

What happens when we finally got a date? The excitement doubles! Recently, HBO revealed the date of the premiere for the last season of Game of Thrones, which will take place on April 14. India will be able to watch the season 8 premiere on April 15, either on Hotstar or Star World. Now, we have a date for Masaba Gupta’s collection also. The ace designer is all set to launch the official ‘Game of Thrones’ collection on April 9, 2019. Revealing the launch date, the designer posted an image…

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Celebrity Jewellery licensing Movie Licensing 

Amrapali Jaipur unveils first look of ‘AmrapaliXManikarnika’ collection

After leading celebrities from across the globe worn their beautiful creations in movies such as Troy, The Best Exotic Marigold Hotel, Ram Leela, Saawariya, Khoobsurat, Cocktail, and Baahubali franchise, the heritage Jewellers from Jaipur has added yet another feather to its kitty with Kangana Ranaut starrer ‘Manikarnika’. Amrapali tribe announced the launch of Manikarnika – a stunning collection of jewellery created for and inspired by the fierce protagonist of the upcoming Indian period-drama ‘Manikarnika: The Queen of Jhansi’. The company officially launched a capsule collection of about 955 pieces in…

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Accessories Licensing Apparel Licensing 

PUMA and Barbie launch new fashion collection

Barbie and PUMA have joined forces to pay homage to the 50th anniversary of the iconic classic Suede sneaker. PUMA has partnered with Mattel and has created a Barbie-inspired shoe and apparel collection with a sneaker pack that includes a limited-edition Barbie doll dressed in ‘90s-inspired athleisure wear. The collection comprises of two Puma Barbie dolls sporting ‘90s-inspired athleisure looks, Puma x Barbie racerback crop top, oversized Puma x Barbie T7 fleece hoodie and Puma x Barbie T7 leggings with Suede x Barbie shoes. The dolls are included in an…

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Accessories Licensing Character Licensing 

Converse, Hello Kitty team up for second collaboration

Following the success of the first collaboration, Converse has collaborated with Hello Kitty. The new collection of kawaii footwear, apparel, and accessories feature bold colorways, classic graphics, and some special playful Hello Kitty elements. The Converse x Hello Kitty features two classic Converse silhouettes — One Star and the iconic Chuck Taylor All Star (in Hi and Ox versions). Hello Kitty adorns the One Star silhouette with repeat star graphics in alternating Red and Black colorways. For the All Star Hi and Ox, Hello Kitty pops up on the canvas…

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Accessories Licensing 

PlayStation and PG are back again with a new association!

Sony’s PlayStation and Nike have teamed up to launch a new sneaker inspired by the original PS gaming system, under the label of basketball player Paul George. It’s called PG 2.5 and it comes in an exclusive PlayStation colorway.  Here is the announcement video: “For those who know me, gaming is a big part of who I am – I love the fans and I love this community, so it was amazing to see the gaming and sneaker worlds collide with the original PG2 collaboration,” said George. Here are a…

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Accessories Licensing 

Cartoon Network, Diadora launch ‘Rick and Morty’ exclusive global collection

Turner’s Cartoon Network Enterprises have teamed up with Italian sportswear label Diadora to launch an exclusive global capsule collection featuring the critically-acclaimed Adult Swim series, Rick and Morty. The Diadora X Rick and Morty line of footwear and apparel include a retro-style track jacket, a hoodie, a t-shirt and two models of sneakers, each sporting the iconic faces of the much-loved lead characters from the series. In addition, the color palette for the collection mirrors that of the clothing worn by Rick and Morty themselves – a subtle homage designed…

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Accessories Licensing 

Vans, NASA launch ‘Space Age’ footwear collection

American skateboarding shoes brand Vans has teamed up with the United States federal Agency NASA for the launch of a new ‘space age’ collection. The collection will be centered around Vans silhouettes Old Skool, Sk8-Hi MTE and Slip-On and will showcase the NASA logo at the lateral, over the wording “John F. Kennedy Space Center,” according to Fashion United. Vans most recently collaborated with Disney in celebration of the 90th birthday of the iconic Mickey Mouse character. NASA also launched a capsule clothing collection with Heron Preston as well as…

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