Brand Licensing

From apps to aggregation: MoMedia deals prove digital distribution dominance

July 18, 2018

MoMedia, the digital distribution service-provider, has announced a slew of deals in line with its strategy of maximizing every possible digital opportunity for its growing portfolio of brands. Under the end-to-end strategy, the digital distributor and content-management company will add app distribution to its offer, and ramp up the volume and variety of its licensing […]

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Giordano International inks exclusive master licensing deal with Brandzstorm India

July 18, 2018

Hong Kong-based Giordano International Limited has signed a long-term exclusive master licensing agreement with Brandzstorm India Marketing for apparel, footwear, and accessories. Brandzstorm India will hold exclusive rights to manufacture, distribute and retail Giordano in the aforementioned product categories. Giordano is one the best known global apparel retailer with over 2,400 boutiques operating in over […]

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Ted Baker inks new licensing agreement with Delta Galil

July 17, 2018

Global British lifestyle brand Ted Baker has inked an exclusive new licensing agreement with Israeli’s Delta Galil Industries, Ltd, the global manufacturer and marketer of branded and private label apparel products for men, women, and children. The new five-year agreement will allow Delta Galil to develop, produce and distribute men’s underwear, loungewear and thermal wear […]

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Brandzstorm India inks master licensing agreement with Kenneth Cole

July 11, 2018

American clothing brand Kenneth Cole has replaced Reliance Brands with Brandzstorm India as licensing partner, reports Economic Times. As a part of the 10-year master licensing partnership, Brandzstorm India will design, manufacture, distribute and retail its products in India, Bangladesh, and Sri Lanka. “We have signed a master licensing agreement with Kenneth Cole for India, […]

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Viacom18 net profit increases to Rs 82.7 cr in FY18, licence fees at Rs 26.1 cr

July 9, 2018

Viacom 18 Media’s net profit for the fiscal ended March 2018 increased 2.7 times to Rs 82.7 crore as compared to Rs 30.6 crore in the previous fiscal. According to a report in the Television Post, the company’s revenue from operations saw a massive increase of 21% to Rs 3685.4 crore as against Rs 3036.4 […]

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Jawa bikes to return to India, courtesy Anand Mahindra

July 4, 2018

Anand Mahindra has confirmed the return of Jawa bikes to India via microblogging site Twitter. Anand Mahindra has tweeted about the ‘imminent resurrection’ of the Jawa Motorcycles in the Indian market. Although the image used for the tweet is of a 2002 Yamaha YZF-R1. However, with the latest tweet, Mahindra hinted that the bikes will […]

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Smiley Company to launch merchandise in India, partners Ultra-Toys

July 4, 2018

In what could be good news for the emoticon fans, Smiley Company has inked an exclusive licensee agreement with Ultra Toys, as per a report in the Economic Times. As per the agreement, Ultra Toys will make and sell over toys and accessories of the popular emoticons and emojis in India. The emojis including sly […]

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FREAKY FRIDAY: #LCExcl – Understanding Licensing Lingo

June 29, 2018

Licensing is the most common method to acquire the right to exploit IP. In a good licensing agreement, both parties benefit. The licensor gains the benefit of a brand extension and revenue (via royalties) without any investment in product development, production, or marketing. Confused? Check this video to understand the different jargons associated with licensing: […]

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Angry Birds World park opens for public in Qatar

June 28, 2018

Angry Birds World, a one-of-a-kind entertainment park, opened its doors for public at the Doha Festival City (DFC) in Qatar. The park was conceptualized and created by Rovio Entertainment and has been developed in partnership with the location-based entertainment company, Trimoo. Located in the heart of Doha Festival City, the entertainment park boasts 17,000 square […]

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Absolut India unveils its second limited-edition bottle

June 27, 2018

Pernod Ricard India introduced the second limited-edition of Absolut India. The brand pays a tribute to India’s national animal- Tiger. The bottle designed by artist Ajay Boga celebrates conscious conservation efforts that have made India home to 70 percent of the world’s tiger population. The brand reached out to various artists and the creative community […]

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