Corporate Brand

FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand

June 22, 2018

Have you ever wondered how Coca-Cola, a company focused on beverages, sells branded T-shirts or caps? Well! that’s the power of licensing, which is considered one of the important tools for marketing. Licensing may seem harmless at first, but when viewed from a business perspective, is a way to monetize an intangible asset safely, and […]

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Sony Music Italy to bring ‘Heidi Bienvenida’ on TV, film and CD!

June 22, 2018

Mondo TV Iberoamerica, part of the Italian group Mondo TV, one of the largest European producers and distributors of animated content, has announced a major new agreement with Sony Music Entertainment Italy that will see music from the hit live-action comedy-drama for teens, Heidi Bienvenida, appear on CD in Italy for the first time. Fans […]

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Instagram launches IGTV for long videos: All you need to know

June 21, 2018

To compete head-on with YouTube, Facebook-owned social network Instagram launched a mobile app today dedicated to user-generated videos up to an hour long, intensifying the competition for consumers’ time among ad-supported streaming services. Called IGTV, the new video feature will allow users to play long videos in vertical format inside the existing Instagram as well […]

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To outflank Comcast’s offer, Disney increases its Fox bid to $71.3 billion

June 21, 2018

The Walt Disney Company has officially increased its offer for the purchase of 21st Century Fox, upping its offer to USD 71.3 billion in stock and cash. The new bidding is a drastic increase from the company’s original USD 52.4 billion deal that valued Fox at USD 28 per share. The offer comes days after […]

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Start spreading the news! Nutella Cafe to open in New York City

June 13, 2018

Ferrero, the Italian company responsible for your chocolate hazelnut spread-induced dreams, will open its first Nutella Café in New York City. The company have set their sights on a 2,200-square-foot cafe and coffee bar near Union Square, on 13th Street and University Place. The branded restaurant opened its first Nutella Café on May 31, 2017 […]

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Thomson all set to expand manufacturing capacity, product line-up

June 12, 2018

Television brand Thomson, owned by France’s Technicolor SA, is expanding its manufacturing capacity and product line-up with an aim to become the top three online television brands in India with 20% share. According to an ET report, Thomson entered into an exclusive licensing agreement with Indian contract manufacturer, Super Plastronics. As per the deal, it […]

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OnePlus, Gameloft join hands to launch ‘OnePlus Asphalt Cup’ in India

June 12, 2018

OnePlus partnered with Gameloft to launch an exclusive online racing championship, which is touted to be the first exclusive online racing challenge on mobile in India. Titled as ‘OnePlus Asphalt Cup’, the new competition will run between June 13 and July 8.  It will be open for all mobile-gaming enthusiasts in the country who will […]

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Protinex inks U-19 cricket player Shubman Gill as brand ambassador

June 8, 2018

Danone has roped in India’s rising cricketing star, Shubman Gill as the brand ambassador for its protein brand, Protinex. As a part of the deal, Gill will be the face of Protinex for the next five years. Gill becomes the third star to join Protinex’s brand journey, after U-19 Indian cricket captain Prithvi Shaw and […]

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Here’s how Adidas is promoting FIFA World Cup in India

June 7, 2018

Just a week before the FIFA World Cup to kickstart in Russia, Adidas is planning to give Indian fans a memorable football experience. The sports brand is leveraging digital, outdoor and on-ground activations to connect with fans across cities such as New Delhi, Mumbai, Kolkata, Pune, Chennai, Cochin and Guwahati, according to a Livemint report. […]

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Videocon faces bankruptcy proceedings, Dhoot says banks to recover 80% debt

June 7, 2018

Videocon Industries faces bankruptcy proceedings after the National Company Law Tribunal (NCLT) admitted a plea from lenders, led by SBI. They will also initiate a resolution process with a new owner, which needs to be found through a bidding process over the next 180 days. Videocon Industries, the flagship company of the Dhoots, owes around […]

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