Motu Patlu wax statues to grace Madame Tussauds in Delhi

June 4, 2019

Kids magazine Lotpot’s characters Motu Patlu who have been entertaining kids on Nickelodeon are set to be the first Indian animated characters to have their wax statues at Madame Tussauds in Delhi. The cartoon characters are all set to get waxed today. The association between Lotpot and Nickelodeon has created a vibrant ecosystem around the […]

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Viacom Nickelodeon Consumer Products announces first licensing partners for Blue’s Clues & You!

June 4, 2019

Viacom Nickelodeon Consumer Products (VNCP) announced the first licensees for Nickelodeon’s Blue’s Clues & You!, a reboot of the groundbreaking curriculum-driven interactive series Blue’s Clues. Just Play will be the global preschool toy partner for plush, figures, playsets and role play, Vtech will be the global partner for early learning toys, and Cardinal will manage […]

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Herschend Entertainment Studios appoints Alpha Group as global master toy partner for Chuggington animated series

June 3, 2019

Herschend Entertainment Studios™ (“HES”) announced that production has commenced on season six of their popular children’s series, Chuggington, and that Alpha Group has been appointed as the global master toy partner in a multi-year collaboration to deliver an innovative range of Chuggington toys to fans around the world.  The new season and toy line will […]

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Evolution USA aapointed as licensing agency for Just Play’s Hairdorables brand

May 31, 2019

Evolution USA, the premier global licensing and brand management firm based in Calabasas CA, announced that it has been appointed to develop and manage a full scale licensing program for Just Play’s best-selling girls collectible doll brand, Hairdorables.  The brand is targeted to girls ages 5-9 and was the #1 fastest growing small doll property […]

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Cartoon Network announces new and expanded Rick and Morty product collaborations

May 30, 2019

As fans eagerly await the recently-revealed November 2019 return of Adult Swim’s Rick and Morty, Cartoon Network Enterprises (CNE) has announced a robust lineup of new licensing and merchandising partnerships, which will launch throughout 2019. The pop culture phenomenon, which was awarded 2018’s Top License of the Year Award, continues to be a dominating force […]

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Sony YAY kickstarts 124 city van activation campaign

May 27, 2019

With the summer vacations across India heating up, Sony YAY! the destination of unlimited happiness for kids, aims to take the masti several notches higher! With a massive 124 city van activation, Sony YAY! is all set to amplify its on-ground engagement with kids. Right from experiencing kid’s favorite Honey-Bunny’s banter and camaraderie to the […]

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Live Company Signs Licencing And Merchandising Deal With LMI

May 23, 2019

London based Live Company Group PLC on announced that it has signed a licencing and merchandising agreement with Licensing Management International Ltd. Shares in children’s entertainment and education brand Live Co were up 6.7% at 61.33 pence Wednesday in London. LMI is a marketing consultancy and licencing management company which offers brand licencing. LMI is […]

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Gigantosaurus wins top award at Italian cartoon festival

May 22, 2019

The new animated TV series Gigantosaurus has received a prestigious Pulcinella Award in the Best Upper Preschool TV Series category at one of the animation industry’s most important events – the Cartoons on the Bay Festival. Produced by Cyber Group Studios and directed by Olivier Lelardoux, Gigantosaurus, a full-CGI 52×11-minute action-comedy series following the adventures […]

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Doraemon lures kids with ‘Me Time With Doraemon’ campaign

May 20, 2019

Animation International which is the official licensee for Doraemon in India along with Alpenliebe India organised a special pop up store for three days in Phoneix Market City, Kurla in Mumbai. The activity involved chopping products from the Doraemon pop up store worth 500 rupees and availing a special “Me Time With Doraemon” family pass […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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Blue Ant Media buys preschool series Jelly Jamm

May 16, 2019

Canadian producer, distributor and channel operator Blue Ant Media has bought CGI animated preschool series Jelly Jamm from its Spanish creator Vodka Capital. The deal includes two seasons of the show, 13 original songs, 17 characters, social media platforms and all licensing and merchandising rights. Blue Ant Media said it will explore the possibility of […]

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Two new licensees join the Angry Birds nest!

May 15, 2019

New partners have joined the programme for world-famous gaming brand Angry Birds, after Bulldog Licensing secured deals with two major licensees. Angry Birds is the mobile game series that has transcended its original medium to become a global phenomenon. The franchise features a host of titles and is one of the most popular mobile game […]

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TeamTO appoints Surge as exclusive licensing agent or Mighty Mike in US & Canada

May 14, 2019

Leading European kids entertainment studio TeamTO has appointed New York based Surge Licensing as the exclusive licensing and merchandising agent for the Mighty Mike brand in the U.S. and Canada. The appointment coincides with the 2019 international roll-out of the beloved kids’ series across TV channels.  Mighty Mike which premiered on Family Channel (Canada) in […]

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Netflix acquires children’s media brand StoryBots

May 13, 2019

Netflix has acquired StoryBots, the company behind the original Netflix children’s series “Ask the StoryBots.” StoryBots was founded by Gregg and Evan Spiridellis, the creators of JibJab. The price of the acquisition will be immaterial to Netflix, according to reports. The acquisition marks a turn for the company toward buying intellectual property. It’s Netflix’s second […]

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