Character Licensing

Live Company Signs Licencing And Merchandising Deal With LMI

May 23, 2019

London based Live Company Group PLC on announced that it has signed a licencing and merchandising agreement with Licensing Management International Ltd. Shares in children’s entertainment and education brand Live Co were up 6.7% at 61.33 pence Wednesday in London. LMI is a marketing consultancy and licencing management company which offers brand licencing. LMI is […]

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Doraemon lures kids with ‘Me Time With Doraemon’ campaign

May 20, 2019

Animation International which is the official licensee for Doraemon in India along with Alpenliebe India organised a special pop up store for three days in Phoneix Market City, Kurla in Mumbai. The activity involved chopping products from the Doraemon pop up store worth 500 rupees and availing a special “Me Time With Doraemon” family pass […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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Blue Ant Media buys preschool series Jelly Jamm

May 16, 2019

Canadian producer, distributor and channel operator Blue Ant Media has bought CGI animated preschool series Jelly Jamm from its Spanish creator Vodka Capital. The deal includes two seasons of the show, 13 original songs, 17 characters, social media platforms and all licensing and merchandising rights. Blue Ant Media said it will explore the possibility of […]

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Two new licensees join the Angry Birds nest!

May 15, 2019

New partners have joined the programme for world-famous gaming brand Angry Birds, after Bulldog Licensing secured deals with two major licensees. Angry Birds is the mobile game series that has transcended its original medium to become a global phenomenon. The franchise features a host of titles and is one of the most popular mobile game […]

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TeamTO appoints Surge as exclusive licensing agent or Mighty Mike in US & Canada

May 14, 2019

Leading European kids entertainment studio TeamTO has appointed New York based Surge Licensing as the exclusive licensing and merchandising agent for the Mighty Mike brand in the U.S. and Canada. The appointment coincides with the 2019 international roll-out of the beloved kids’ series across TV channels.  Mighty Mike which premiered on Family Channel (Canada) in […]

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Netflix acquires children’s media brand StoryBots

May 13, 2019

Netflix has acquired StoryBots, the company behind the original Netflix children’s series “Ask the StoryBots.” StoryBots was founded by Gregg and Evan Spiridellis, the creators of JibJab. The price of the acquisition will be immaterial to Netflix, according to reports. The acquisition marks a turn for the company toward buying intellectual property. It’s Netflix’s second […]

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Mattel to create interactive family entertainment centers

May 3, 2019

Mattel, Inc announced plans to create the first multi-branded family entertainment centers featuring Barbie and Hot Wheels, with a global roll-out beginning in 2020. The centers, featuring immersive, hands-on play and entertainment experiences, will bring Mattel’s iconic brands to life by combining physical and digital play. Experiences, including content and attractions, will be geared toward […]

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Mattel expands global licensing agreement with disney for Pixar Animation Studios

May 2, 2019

Mattel announced the expansion of its global licensing agreement with Disney to span new titles and to design and develop toys inspired by characters from all Pixar Animation Studios’ film properties. Included in the new agreement are upcoming 2020 movie releases, including “Onward,” as well as beloved titles, many of which are Academy Award® winners […]

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Green Gold partners with Sony Music to release Chhota Bheem – Kung Fu Dhamaka

April 27, 2019

Green Gold Animation has partnered with Sony Music,  to release the music of the iconic film franchise, Chhota Bheem – Kung Fu Dhamaka. Chhota Bheem is an Indian animated comedy adventure television series created by Rajiv Chilaka. Premiered in 2008 on Pogo TV, it focuses on adventures of a boy named Bheem and his friends in the fictional kingdom of Dholakpur. Chhota Bheem Kung […]

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Chloe’s Pops signs licensing deal with Nickelodeon

April 24, 2019

Chloe’s Pops, a line of frozen treats, has signed licensing deal with Nickelodeon, the number-one entertainment brand for kids for a new kid-focused line! The line of 40 calorie fruit pops is made with the same simple base ingredients as Chloe’s main line — fruit puree, water, and cane sugar. At launch, a new blueberry-banana […]

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GBI’s preschool series Rainbow Rangers to launch across Latin America on Nick Jr. channel

April 24, 2019

Genius Brands International’s hit preschool series, Rainbow Rangers is all set to launch across Latin america on Nickelodeon’s Nick Jr. channel and its Noggin mobile streaming app. Nickelodeon Latin America has licensed season one (52 x 11’) of the series to debut in August on the Nick Jr. channel, and available to stream beginning in June […]

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Aurora World highlights a new era for YooHoo at Licensing Expo

April 24, 2019

Leading character and content company Aurora World is expecting a stronger response than ever to its hit brand YooHoo from visitors to the Korean Pavilion at Licensing Expo in Las Vegas. It’s already been an amazing year for YooHoo. The global launch of the pre-school animated series YooHoo to the Rescue took place on Netflix […]

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Yedaz by Shemaroo nominated for LIMA International Licensing Awards 2019

April 18, 2019

Yedaz – Bollywood Madness, Shemaroo Entertainment’s licensing & merchandising brand, has been officially nominated at the LIMA – International Licensing Awards 2019 under the ‘Entertainment/Character Live Action’ category. Considered as the most prestigious and globally-recognized honour in the licensing industry, Yedaz inclusion substantiates its unique, quirky and high-quality Bollywood merchandise. With 622 submissions from 19 […]

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