Character Licensing

Discovery Kids launches School Contact Program ‘Little Singham Squad’

September 24, 2018

Discovery Kids, India’s fastest growing kids channel, announced the launch of an all India School Contact program titled “Little Singham Squad”. Little Singham, as a part of the school contact program, will sensitize young minds about the importance of self-defense. The initiative has garnered support from marquee advertisers including Dabur, Cipla, Unicharm, and Dettol. Vikram […]

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Mondo TV announces major broadcast deals for ‘Sissi the Young Empress’

September 20, 2018

Mondo TV, one of the largest European producers and distributors of animated content announced two more major broadcast agreements, taking its popular animated TV show for four-to-eight-year-olds, Sissi the Young Empress, to channels serving four countries. From June this year, Sissi has been appearing on Club Illico, an SVOD subscription service and one of the […]

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Genius Brands appoints Brandgenuity as European agent for ‘Llama Llama’

September 11, 2018

Expanding the reach of its licensing program for popular and endearing children’s property ‘Llama Llama’, Genius Brands signed Brandgenuity as the brand’s licensing agent for the UK, Ireland, Spain, Hungary, Poland, and Romania.  The announcement was made by Genius Brands International’s SVP, Global Consumer Products, Lloyd Mintz. “With 20 million books in eight languages sold […]

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Japan’s Monchhichi announces new licensees, promotional partners

September 5, 2018

Japan’s Sekiguchi and Technicolor Animation Productions (TAP) have appointed several top-tier regional licensing agents for Monchhichi. The new CGI animated series have been co-produced by TAP and TF1 in collaboration with Sekiguchi, and have signed a roster of new licensing and promotional partnerships in France, Italy, and Russia. The new agents include Alicom (Nordic region), […]

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Archie Comics appoints Merchantwise for licensing in NZ, Australia

September 5, 2018

Archie Comics has signed Merchantwise to serve as its licensing and merchandise representative in Australia and New Zealand. Archie Comics was first published in 1942, and has expanded into TV shows, movies and more since its creation, including the current TV series “Riverdale.” “It’s exciting to see timeless favorites reinvented for modern audiences. In its […]

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FREAKY FRIDAY: Garfield is one of the first characters to enter Indian licensing market

August 31, 2018

Be it Disney’s Mickey Mouse or Garfield – character and entertainment licensing is one of the largest segments of the licensing business, which is mostly recognized by the general public. The segment includes properties primarily from feature films, television shows, video games and online entertainment. Garfield was one of the first characters to enter the […]

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Pink Panther fashion collection launched at Essentiel Antwerp

August 31, 2018

A Pink Panther fashion collection for women has launched at the Belgian fashion label Essential Antwerp. The deal was brokered by CPLG on behalf of Metro Goldwyn Mayer Studios. Featuring the Pink Panther, the new fashion line includes sweatshirts, knit sweaters, t-shirts and handbags with embroidery, sequins, and slogans. The collection will be included in […]

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The Pokémon Company unveils ‘Lavender Town’ inspired fashion line

August 30, 2018

The Pokémon Company International unveiled a new original collection of apparel and accessories influenced by Lavender Town, an iconic and fan-favorite location in the Kanto region. Lavender Town originally appeared in the Pokémon Red and Pokémon Blue video games and is recognized among fans as the most mysterious and one of the most iconic locations in the […]

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This summer, Mezco Toyz is coming to haunt you with the ‘Nun’ doll

August 30, 2018

Warner Bros have joined forces with Mezco Toyz for a new doll inspired by the studio’s latest horror release, The Nun. Standing 18 inches tall, the Nun doll replicates the film’s protagonist. Her bright, piercing eyes stare directly into your soul and she features a film-accurate habit complete with a tunic, cowl, and veil. The […]

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To mark 25th anniversary of X-Files, Mattel is launching ‘Mulder and Scully’ Barbie dolls

August 30, 2018

From monsters to aliens to government conspiracies, the ‘X-Files’ series undertaken a variety of classy topics while delivering audiences two famous Special Agents — Mulder and Scully. On September, to mark the 25th anniversary of the iconic show, Mattel is getting their own Barbie dolls. X-Files Barbie was released 1998 to coincide with the theatrical […]

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