Celebrity

H&M collaborates with Sabyasachi to launch first Indian designer collection

January 22, 2020

After collaborating with the likes of French luxury fashion house Balmain and Italian luxury fashion company Versace, Swedish fast-fashion retailer, and since its first released designer collaboration with Karl Lagerfeld in 2004, it has put out a series of projects with top designers plucked mostly from the runways of Europe’s fashion weeks. Hennes and Mauritz […]

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Gene Simmons & IMG Partners To Launch Licensed Products

November 18, 2019

LONDON (18 November 2019) – Gene Simmons, co-founder of rock band KISS, multi-hyphenate entrepreneur and one of rock music’s most recognized personalities, has appointed IMG as his first exclusive global licensing representative. IMG will work with Simmons to build a licensing program targeting multiple product categories including apparel, homeware, automotive, travel accessories, gaming, and electronics, with products launching in early 2020. […]

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Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

November 16, 2019

The cult of Chacha Chaudhary is now making its way to the fashion industry with Superstar entrepreneur Anushka Sharma. The iconic comic hero Chacha Chaudhary and his giant companion Sabu will be seen on the new quirky collection of NUSH – a renowned apparel brand by Anushka Sharma. The contemporary and chic designs of the […]

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Shemaroo announces licensing agreement with Macmerise for iconic Bollywood movie dialogues

July 5, 2019

Shemaroo Entertainment has inked a licencing agreement with Macmerise for its official Bollywood licensing and merchandising brand Yedaz. Macmerise is a licencee in the mobile accessories business across genres of superhero characters, movies, sports and fashion. This licencing arrangement between Yedaz and Macmerise will allow the latter to have access to the iconic Bollywood movie […]

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Salman Khan to launch new gym franchise plans to open 300 gyms by 2020

July 4, 2019

After the successful worldwide chain of the clothing and acessories brand, Superstar Salman Khan is set to launch his own chain of gyms and fitness centers across the country. A treat to all the fitness enthusiasts, the Gym Chain is set to open over 300 gyms across India by 2020. Salman has always been an inspiration who possesses […]

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G-Shock unveils new television commercial featuring brand ambassador Tiger Shroff

June 27, 2019

G-Shock, the popular watch brand from Casio, has unveiled a television commercial that takes its #ChallengeTheLimits campaign forward. Featuring the recently appointed Brand Ambassador Tiger Shroff, the commercial highlights the challenging spirit of the actor and his journey to becoming a successful star and youth icon. The television commercial finds the actor speaking about his […]

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Licensing International Awards 2019: Winners Announced

June 6, 2019

The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business […]

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Indian film marketing spends in 2018 grew to Rs 600 crore: GroupM ESP Properties

May 28, 2019

ESP Properties – the entertainment and sports division of GroupM – has released the second edition of Showbiz Report in India. Showbiz 2.0 is a consolidated India Entertainment Marketing Report which covers the Entertainment Industry in four parts – Film Marketing, Brands & Films, Celebrity Endorsements and Licensing in India. The year 2018 saw a […]

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Virat Kohli’s brand One8 launches new line of fragrance

May 21, 2019

Virat Kohli has now set his eyes on the world of fragrances.  The legendary batsman was in Dubai for the official UAE launch of his brand one8’s new line of fragrances. The private soiree saw Kohli unveil the full collection, and talk at length about how his brand one8 captures the essence of his multi-faceted […]

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Starring on the licensing sky

May 20, 2019

Fashion over the years has always been to the go to segment for licensors in India, with the increased popularity and accessibility through the e-commerce platforms fashion brands has grown exponentially. Celebrities and fashion go hand in hand, in the last 5 five years we have seen an increase in celebrities cashing in on the […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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KOOVS collaborates with Student of the Year 2

April 27, 2019

Koovs has announced its collaboration with Student Of The Year 2, launching fresh faces Ananya Panday and Tara Sutaria and youth icon Tiger Shroff. This summer will be a fashion game changer with the ‘SOTY2 X KOOVS’ collection. The characters in the movie have been styled keeping international fashion trends. Tiger Shroff is seen setting […]

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TBZ-The Original partners with ‘Kalank’ as official jewellery partner for ‘collection K’

April 11, 2019

TBZ-The Original, a brand that is coveted for its promise of innovative designs, exemplary quality of workmanship and trust that spans over 154 years partnered with Dharma Productions’ magnum opus movie – ‘Kalank’ as the‘Exclusive Jewellery Partner’. A royal touch for the reigning hand by TBZ – The Original’s ‘Collection K’ hand crafted for the movie […]

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Lifestyle launches 20-20 bash with Tiger Shroff

April 3, 2019

Lifestyle has announced a month long 20-20 bash to celebrate 20 year anniversary of its operations in the country. Unveiling it’s 20 year celebration logo in a glamourous ceremony with youth icon Tiger Shroff in Mumbai. The brand announced a slew of attractive offers across categories that the costumer will get to enjoy every weekend […]

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