Celebrity

Cricketer KL Rahul launches exclusive lines of ‘Gully’ on Koovs

July 19, 2018

Indian cricket superstar KL Rahul launched exclusive lines of his new athleisure brand ‘Gully’ on Koovs.com. Gully is a cult brand inspired by street sport, rap, and hip-hop, with an emphasis on comfort, quality, and affordability, aimed at the youth of India. According to the young cricketer, the brand ‘is rooted in culture, music, and […]

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Britney Spears, Revlon launch ‘Prerogative’ fragrance

July 19, 2018

Global pop icon and award-winning entertainer Britney Spears, along with leading global beauty company Revlon, announced the launch of ‘Britney Spears Prerogative’. A fragrance with no boundaries, Britney Spears Prerogative is an olfactive statement of authenticity and individuality, designed to embolden anyone who wears it to be whoever they want to be. “Prerogative is all […]

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From Alia to Madhavan: Here are some of the brand endorsements in recent times

July 17, 2018

Celebrity endorsement is an effective means of advertising since most of the people have their own favourite idols. They would like to follow their idols so this strategy is employed by the brand managers to promote their product. Take a look at some of the brand endorsements in past weeks: EliteMatrimony ropes in R Madhavan […]

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FREAKY FRIDAY: Tracing the cosmetics journey of the youngest self-made US billionaire ‘Kylie Jenner’

July 13, 2018

The financial magazine Forbes estimates that Kylie’s worth is estimated at USD 900 million, making her not just the richest member of the Kardashian-Jenner clan but to become the youngest self-made billionaire ever. Currently, Facebook’s brainchild Mark Zuckerberg is the current record holder of the title, whose worth was estimated at USD1 billion at the […]

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Jacqueline Fernandez unveils ‘Just F’ exclusively on Amazon Fashion

July 13, 2018

Bollywood actress Jacqueline Fernandez unveiled her apparel brand ‘Just F’ collection exclusively on Amazon Fashion. Just F will be available on Amazon Fashion for pre-booking on July 16 on the occasion of Amazon Prime Day. Prime Day is an exclusive 36-hour celebration that provides Prime members on Amazon access to exclusive launches and deals starting […]

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Throwback Thursday: We bet you didn’t know about these Bollywood celebrity fragrances!

July 12, 2018

 Want to smell like Shah Rukh Khan or Shilpa Shetty? With millions of fans wanting to outdo their favourite celebrities, its normal for a celebrity to come up with his or her own line of clothing or limited edition of cosmetics or fragrance collection. Let’s take a look at some of the celebrity fragrances from […]

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From Sanju to Karenjit Kaur: These Bollywood celebrity biopics are a must watch!

July 10, 2018

Ranbir Kapoor’s Sanju is shattering the box office records of all the ‘Khans’, and how! After crossing the Rs 200-crore mark within a week of its release, Sanju is now galloping towards the Rs 300-crore club. From Sanjay Dutt to Saurav Ganguly, watching one of lifetime’s celebrity biopics might be one of the best ways […]

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Reese Witherspoon’s Draper James, Altair sign optical eyewear deal

July 9, 2018

Altair Eyewear, a subsidiary of Marchon Eyewear, has signed an exclusive global licensing agreement with Reese Witherspoon’s Southern-inspired fashion and lifestyle brand, Draper James. The association will see Altair design, manufacture and distribute Draper James optical product. The line holds a sunwear license with B Robinson Optical Inc. This will mark the brand’s first-ever optical […]

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Scomadi, Bravado join hands to create ‘The Who’ limited-edition scooters

July 7, 2018

Scomadi Worldwide and Bravado have partnered with seminal British rock band ‘The Who’ to create a limited-edition range of scooters. The Who are one of the most influential and iconic bands of all time. Scomadi has taken inspiration from the group’s music, iconic styling and imagery to create an exclusive range of scooters paying homage […]

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FREAKY FRIDAY: These Bollywood movie merchandises created a spur in the industry!

July 6, 2018

Film merchandising has been picking up the pace in India with changing cinema viewing habits, and there is a growth in terms of strategic alliances between filmmakers and merchandising partners. Bollywood has a larger appeal to the Indian masses as films are believed to be in the blood of most Indians. They identify with the […]

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