Celebrity

Shemaroo announces licensing agreement with Macmerise for iconic Bollywood movie dialogues

July 5, 2019

Shemaroo Entertainment has inked a licencing agreement with Macmerise for its official Bollywood licensing and merchandising brand Yedaz. Macmerise is a licencee in the mobile accessories business across genres of superhero characters, movies, sports and fashion. This licencing arrangement between Yedaz and Macmerise will allow the latter to have access to the iconic Bollywood movie […]

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Salman Khan to launch new gym franchise plans to open 300 gyms by 2020

July 4, 2019

After the successful worldwide chain of the clothing and acessories brand, Superstar Salman Khan is set to launch his own chain of gyms and fitness centers across the country. A treat to all the fitness enthusiasts, the Gym Chain is set to open over 300 gyms across India by 2020. Salman has always been an inspiration who possesses […]

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G-Shock unveils new television commercial featuring brand ambassador Tiger Shroff

June 27, 2019

G-Shock, the popular watch brand from Casio, has unveiled a television commercial that takes its #ChallengeTheLimits campaign forward. Featuring the recently appointed Brand Ambassador Tiger Shroff, the commercial highlights the challenging spirit of the actor and his journey to becoming a successful star and youth icon. The television commercial finds the actor speaking about his […]

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Licensing International Awards 2019: Winners Announced

June 6, 2019

The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business […]

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Indian film marketing spends in 2018 grew to Rs 600 crore: GroupM ESP Properties

May 28, 2019

ESP Properties – the entertainment and sports division of GroupM – has released the second edition of Showbiz Report in India. Showbiz 2.0 is a consolidated India Entertainment Marketing Report which covers the Entertainment Industry in four parts – Film Marketing, Brands & Films, Celebrity Endorsements and Licensing in India. The year 2018 saw a […]

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Virat Kohli’s brand One8 launches new line of fragrance

May 21, 2019

Virat Kohli has now set his eyes on the world of fragrances.  The legendary batsman was in Dubai for the official UAE launch of his brand one8’s new line of fragrances. The private soiree saw Kohli unveil the full collection, and talk at length about how his brand one8 captures the essence of his multi-faceted […]

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Starring on the licensing sky

May 20, 2019

Fashion over the years has always been to the go to segment for licensors in India, with the increased popularity and accessibility through the e-commerce platforms fashion brands has grown exponentially. Celebrities and fashion go hand in hand, in the last 5 five years we have seen an increase in celebrities cashing in on the […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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KOOVS collaborates with Student of the Year 2

April 27, 2019

Koovs has announced its collaboration with Student Of The Year 2, launching fresh faces Ananya Panday and Tara Sutaria and youth icon Tiger Shroff. This summer will be a fashion game changer with the ‘SOTY2 X KOOVS’ collection. The characters in the movie have been styled keeping international fashion trends. Tiger Shroff is seen setting […]

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TBZ-The Original partners with ‘Kalank’ as official jewellery partner for ‘collection K’

April 11, 2019

TBZ-The Original, a brand that is coveted for its promise of innovative designs, exemplary quality of workmanship and trust that spans over 154 years partnered with Dharma Productions’ magnum opus movie – ‘Kalank’ as the‘Exclusive Jewellery Partner’. A royal touch for the reigning hand by TBZ – The Original’s ‘Collection K’ hand crafted for the movie […]

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Lifestyle launches 20-20 bash with Tiger Shroff

April 3, 2019

Lifestyle has announced a month long 20-20 bash to celebrate 20 year anniversary of its operations in the country. Unveiling it’s 20 year celebration logo in a glamourous ceremony with youth icon Tiger Shroff in Mumbai. The brand announced a slew of attractive offers across categories that the costumer will get to enjoy every weekend […]

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Disha Patani debuts M.A.C Cosmetics makeup collection

March 29, 2019

M.A.C Cosmetics India announces its collaboration with Disha Patani for the launch of MAC Shades of Disha Patani limited edition collection. Speaking about the makeup collection, Disha Patani said “This collection is about celebrating girls and celebrating women.M.A.C has worked closely with me to ensure that three lipsticks we selected are true to my three […]

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Marico introduces Saffola FITTIFY Gourmet

March 18, 2019

Marico has launched a range of healthy gourmet products under ‘Saffola FITTIFY Gourmet’, bringing together the best of health combined with taste for a slimmer fitter life. The range has been created by nutritionists and curated by celebrity Chef Kunal Kapur. These products are made with plant based superfoods that enable you to get fit […]

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Kylie Jenner to launch Valentine’s Day makeup collection on THIS day!

January 30, 2019

Want to gift your girlfriend an exquisite makeup collection on February 14? Fear not, the beauty mogul is here again to surprise us with beautiful products. The youngest of Kardashian, Kylie Jenner will be releasing Valentine’s day collection on February 1.   View this post on Instagram   Three must-have Valentine’s lip sets ❤️ The […]

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