youthiapa masks Celebrity Licensing 

Bhuvan Bam’s brand Youthiapa launches a newline of face masks

Indian Youtuber Bhuvan Bam has launched a range of printed facemasks under BB Ki Vines’ official fashion line, ‘Youthiapa’. The limited-edition range of face masks is available on the official website at Rs 125 per piece. Bhuvan Bam’s brand Youthiapa launches a newline of face masks Bam is encouraging the next generation to vouch for and practice social distancing as a civic duty by wearing masks at all times. Adding a dose of fashion to this necessary, he is attempting to influence such style-motivated youth to effect urgent social impact…

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Adidas Sauce Collection Celebrity Licensing Collaborations Food Licensing Sports Licensing 

Adidas, McDonalds ‘Saucy’ Collab with NBA Players

Adidas and NBA players James Harden, Damian Lillard and Tracy McGrady have teamed with McDonald’s to release a new line of shoes and apparels. Adidas, McDonalds ‘Saucy’ Collab with NBA Players Adidas and McDonald’s are introducing the Sauce Pack, a collection of shoes and apparel inspired by basketball stars and McDonald’s sauces. The deal was brokered by The Joester Loria Group, which represents McDonald’s. “When you come across a hooper with a unique aura and style of play, we say they have sauce,” the companies said in a statement. “It’s every player’s goal to develop their own…

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Kim Kardashian x Spotify Celebrity Licensing Entertainment Licensing 

Kim Kardashian signs licensing deal with Spotify

The Reality Star, Kim Kardashian signs licensing deal with Spotify in which she’ll host a podcast about her efforts in the field of criminal justice reform. Keeping Up With The Kardashians star is coming out with her very own series. Kim will act as both the producer and host of the podcast alongside Lori Rothschild Ansaldi, a notorious TV producer. Podcast will revolve around Lori’s investigation into the case of Kevin Keith, who was convicted of three murders in 1994, despite maintaining his innocence. He was sentenced to execution in Ohio,…

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Celebrity Celebrity Licensing 

Wildbrain CPLG Cracks Licensing Deal With RICHARD SIMMONS

Licensing agency takes worldwide representation rights to iconic 1980s fitness expert  First partners signed in North America with products launching for holiday season 2020 WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has been tapped by Plaster Partners LLC to represent the iconic 1980s fitness expert Richard Simmons worldwide. WildBrain CPLG is now developing a cross-category licensing program for Richard Simmons targeting adults across key categories, including accessories, food and beverage, footwear, fitness and sporting goods, publishing, health and beauty, social stationery, and digital applications.…

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Celebrity Licensing 

Wildbrain CPLG Presses Play On Deal For VLAD And NIKI

Licensing agency appointed by Haven Global to represent sibling YouTube superstars in EMEA and Russia WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has been tapped by Haven Global to represent sibling YouTube superstars Vlad and Niki in EMEA and Russia. Brothers Vlad and Niki (aged 7 and 5) star in one of world’s biggest and fastest growing YouTube kidfluencer channels, garnering four billion monthly views. Originally launched in English in 2018, Vlad and Niki now have 15 YouTube channels across 12 languages and have…

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Like Nastya Brand & Lifestyle Celebrity Licensing 

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide Anastasia Radzinskaya, the six-year old YouTube sensation who vlogs under the name Like Nastya, has partnered with IMG to develop a line of licensed consumer products for her global fanbase. Ranked third on Forbes’ list of the highest grossing YouTube channels with more than 3.3 billion monthly views and almost $20 million in annual advertising revenue, the internet star is managed by Eyal Baumel from Yoola, and represented by WME, part of the Endeavor network alongside IMG. Born…

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Celebrity Licensing Entertainment Licensing 

Joe Rogan signs exclusive licensing deal with Spotify

Joe Rogan has just changed the world of podcasting. Joe Rogan signs exclusive licensing deal with Spotify worth $100 Million In a major announcement on Tuesday, The Joe Rogan Experience podcast host revealed that he had signed an exclusive licensing deal with Spotify. This means that by the end of the year, Rogan will be pulling his podcast library off of all other platforms – including YouTube and iTunes. Before episode #1476 – which featured a chat with comedian Patton Oswalt – Rogan told his audience that he had signed…

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Apparel Licensing Celebrity Licensing Collaborations Lifestyle Retail 

H&M collaborates with Sabyasachi to launch first Indian designer collection

After collaborating with the likes of French luxury fashion house Balmain and Italian luxury fashion company Versace, Swedish fast-fashion retailer, and since its first released designer collaboration with Karl Lagerfeld in 2004, it has put out a series of projects with top designers plucked mostly from the runways of Europe’s fashion weeks. Hennes and Mauritz (H&M) on Tuesday announced its first Indian collaboration with designer Sabyasachi Mukherjee. The designer, under his label Sabyasachi, is known for the use of Indian textiles in the construction of modern silhouettes. The new line…

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Brand Licensing Celebrity Licensing Music Licensing 

Gene Simmons & IMG Partners To Launch Licensed Products

LONDON (18 November 2019) – Gene Simmons, co-founder of rock band KISS, multi-hyphenate entrepreneur and one of rock music’s most recognized personalities, has appointed IMG as his first exclusive global licensing representative. IMG will work with Simmons to build a licensing program targeting multiple product categories including apparel, homeware, automotive, travel accessories, gaming, and electronics, with products launching in early 2020. Additionally, IMG’s representation of Simmons will include promotions, commercial tie-ins, and brand endorsements. Gene Simmons said: “IMG is the world’s leading licensing agency and our aim is to create a whole new range of products…

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Apparel Licensing Celebrity Licensing Character Licensing Collaborations 

Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

The cult of Chacha Chaudhary is now making its way to the fashion industry with Superstar entrepreneur Anushka Sharma. The iconic comic hero Chacha Chaudhary and his giant companion Sabu will be seen on the new quirky collection of NUSH – a renowned apparel brand by Anushka Sharma. The contemporary and chic designs of the new collection aim to bring back childhood memories from the 90’s. This line will be available on all leading online shopping websites and stores. Speaking on the launch of the collection, Bollywood diva Anushka Sharma…

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