Celebrity

Jacqueline Fernandez to endorse Casio wrist watches

May 25, 2018

Actress Jacqueline Fernandez has been announced as the brand ambassador for Casio’s women’s range of wrist watches — Sheen, Baby-G and Enticer. The collaboration is a combination of the brand’s ideology with Jacqueline’s fashion and fitness forward attitude. “I have always admired and connected with Casio’s modern, efficient and extraordinary designs across its wide collection […]

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Emoji, Ferrero to launch Kinder Joy confectionery treats collection

May 24, 2018

The Emoji Company has partnered with Ferrero to launch Kinder Joy confectionery treats collection featuring collectible Emoji toy figurines. Bavaria Media, The Emoji Company’s agent, brokered the transaction. As per the association, Kinder Joy treats will include 48 different collectible and functional Emoji figurines. Commenting on the partnership, Marco Hüsges, chief executive officer, The Emoji […]

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Hrithik Roshan invests Rs 6 crore in fitness startup Cure.Fit

May 24, 2018

Bollywood actor Hrithik Roshan invests Rs 6 crore in Bengaluru-based fitness startup Cure.Fit. In August 2017, the startup had signed on Hrithik Roshan as its brand ambassador valued at Rs 100 crore, which is touted as one of the largest endorsement deal signed by an Indian startup. The five-year association includes the actor’s equity stake […]

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Joan Smalls launches swimwear capsule collection with Smart&Sexy

May 23, 2018

Supermodel Joan Smalls has launched her first collection of swimwear and intimate apparel with celebrated lingerie and swimwear company ‘Smart&Sexy’. Inspired by her tenure on the runway and her personal style; the pieces are a combination of sporty and elegant, comfortable and chic, bold and simplistic. “From concept to creation, my goal was to create […]

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Femina x KOOVS with Elli Avram: Check out the vibrant hue collection

May 22, 2018

Bollywood actress Elli Avram partnered with KOOVS in association with Femina for summer staples. Dominated by vibrant hues, the collection ‘Femina x KOOVS with Elli Avram’ comprises of dresses, active wear among others. Check out the collection here: Sharing a video, Femina took to the Twitter and wrote, “Eli Avram has her summer style down […]

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Rihanna expands ‘Beach, Please’ summer beauty collection

May 21, 2018

Following the April launch of glitter-drenched body shimmers, Rihanna has announced an expansion to the brand’s summer 2018 “Beach Please” makeup collection. Fenty Beauty reveal that the singer is expanding her “Beach, Please” summer beauty collection on May 21 with an array of new additions. These will include three “Killawatt Foils” duo color compacts, six […]

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After apparel, YouTuber LaurDIY forays into home décor collection

May 19, 2018

YouTuber LaurDIY has teamed up with Jay Franco & Sons to launch LaurDécor. The Brand Liaison, LaurDIY’s exclusive licensing agent, brokered the transaction. The new brand is a combination of new bedding and home goods collection inspired by the influencer’s designs. “Lauren brings her fans such joy and happiness,” says Elisha Gordon, vice president, licensing, […]

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Sushant Singh Rajput starts entrepreneurial journey with Innsaei

May 18, 2018

An actor by heart, an engineer by mind – well! the latest news about the Bollywood heartthrob Sushant Singh Rajput indicates the same. Sushant in partnership with serial entrepreneur Varun Mathur, made his entrepreneurial debut with the launch of Innsaei Ventures. The new venture aims to bring significant socio-economic and developmental transformations through creation and […]

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West Indian Cricketer DJ Bravo is all set to launch his apparel brand in India

May 18, 2018

With so many celebrities joining the bandwagon, celebrity licensing is not a thing of the past now. The latest to foray is West Indian cricketer Dwayne Bravo. Popularly known as DJ Bravo, the cricketer is all set to launch his apparel brand in India under the name ‘DJ Bravo 47’. According to a report in […]

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Baggit ropes in Shraddha Kapoor as its brand ambassador

May 16, 2018

Popular handbag manufacturer Baggit ropes in Bollywood actress Shraddha Kapoor as its brand ambassador. Being a brand ambassador, Kapoor will be associated with Baggit brand for the years 2018 and 2019. The association with Kapoor, a popular youth icon, reflects Baggit’s drive towards staying on point with the expectations of today’s young millennials and yet […]

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