Brand Licensing

Poetic Brands adds Fido Dido to 7UP free License

April 12, 2019

Licensed clothing specialist Poetic Brands has extended its 7UP Free agreement to include Fido Dido – the witty wriggly-haired “King of Chill” who will star in the brand’s 2019 “Feels Good to be Free” creative campaign. First created in the 1980s, Fido Dido is known for his quirky, fun attitude that became synonymous with 7UP […]

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Nat Geo launches kid’s footwear with Clarks inspired by photo ark endangered species project

April 4, 2019

National Geographic has launched Clarks Kids X National Geographic, a colourful, stylish and striking collection with designs inspired by some of the most amazing species on the planet, in collaboration with ones of the world’s leading names in footwear. Sustainability is a major feature of this collection. Tying in with National Geographic’s strong focus on […]

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Big Rock Brewery announces brand licensing agreement with Iconic Brewing

April 4, 2019

Big Rock Brewery Inc announced that it has entered into a license agreement, pursuant to which it has licensed the right to Iconic Brewing Company’s brands in the ready-to-drink category in Alberta and British Columbia. The initial term of the agreement is five years, with the provision for a five year extension. “This is an […]

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Authentic Brands Group acquires Volcom

April 3, 2019

Authentic Brands Group (ABG), a global brand marketing and licencing company, announced the purchase of the intellectual property of Volcom from Kering S.A. Through this acquisition, ABG diversifies its growing lifestyle pillar with the addition of America’s first brand dedicated to skate, surf and snow, and boosts the value of its portfolio to more than […]

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Iconix Brand announces licensing deals for Cannon

March 18, 2019

Iconix Brand Group, Inc announced two new licensing deals for its Cannon brand. Cannon, a heritage home brand established in 1887 and owned by Iconix Brand Group, is known for its high-quality and affordable home products. Cannon’s two new licensees are Pem America for fashion bedding, sheets, blankets, throws, down alternative utility bedding and window; […]

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Tetris brand announces expansion of lifestyle brand portfolio

March 13, 2019

The Tetris Company, Inc., announced the biggest expansion of its lifestyle product offering to date with a slate of highly fun, unique collections by many of the fashion and beauty industries’ most on-trend and innovative brands. The new product lines will debut, respectively, at each brand’s online or retail locations in the United States, China, […]

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The Souled Store offers range of merchandise with curated designs

March 12, 2019

Mumbai-based pop culture merchandise startup The Souled Store was founded by three youngsters Vedang Patel, Rohin Samtaney and Aditya Sharma in 2013. The startup provides an online platform offering a wide range of merchandise with curated designs. The company expanded its team from 50 to 150 people. Nobody knew that such a merchandise startup will become […]

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IJsboerke unveils the delicious Fruit-tella ice cream

March 11, 2019

Ijsboerke has started, on top of its licensing collaborations with well known Belgian brands such as Jules Destrooper, Jacques Chocolade, Leonidas and Studio 100, a collaboration with Fruit-tella , the well known chewy candy brand of Perfetti Van Melle. The new impulse ice cream is inspired by the popular Fruit-tella sweets and it’s a perfect cross […]

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Himatsingka Seide signs licensing agreement with Iconix Brand Group

March 11, 2019

Himatsingka America Inc, a wholly owned step down subsidiary of Himatsingka Siede, has entered into a licensing agreement with the Iconix Brand Group,, Inc. for the Royal Velvet brand. As part of the agreement, the exclusive licensing rights to the Royal Velvet brand is for the territory of North America. “We look forward to partnering […]

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Reliance Retail inks licensing agreement with Disney

January 23, 2019

Reliance Retail has entered into a licensing deal with the Walt Disney Company, according to a report in Economic Times. As per the association, Reliance will retail Disney products featuring the brand’s popular characters under its private label. The new licensing agreement was done in a bid to expand its offerings in the children’s section […]

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#LCExcl: Notice of Allowance simplified

January 19, 2019

— Karan Bhutani, Founder, Shoprwise.com The Notice of Allowance (NOA) is the final step after the complex patent application process wherein the inventor provides all the requisite information pertaining to the invention including product description, design, drawings, and blueprints. Post the submission of the patent application, the patent examiner reviews and processes the application highlighting […]

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Its official! Simmba makers claim ‘SIMBA’ trademark

January 14, 2019

SIMBA, India’s most loved emerging craft beverage venture owned by Sona Beverages has licensed Rohit Shetty Picturez LLP to use the trademark “Simba” for the recently-released Ranveer Singh and Sarah Ali Khan starrer “Simmba”. Rohit Shetty, Director, Rohit Shetty Picturez LLP, “We are thankful to Prabhtej for licensing SIMBA trademark for my upcoming film Simmba.” […]

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India Licensing Sector: Here’s what made headlines in 2018

December 20, 2018

The year 2018 has been quite an eventful one for the Indian Licensing Sector. The overall collection launch this year was better compared to the last year and the industry saw some major announcements that may have far-reaching implications in the future.  So, as we are ready to welcome 2019, we take you through all […]

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Gourmet Investments to launch ‘Nihonbashi’ in India

December 19, 2018

Gourmet Investments Pvt Ltd (GIPL), the representative of the popular pizza chain Pizza Express, to launch seven new launches within this financial year. According to a BW Hotelier report, the company is planning to introduce an international brand – Nihonbashi to India. The launch is in addition to evolve their existing home-grown brands. Besides Mumbai, […]

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