Brand Licensing

Thomson expects Rs 600 crore revenue from India in FY19

August 16, 2018

Thomson is eyeing revenues of Rs 600 crore this financial year. According to a report in the Moneycontrol, the French consumer electronics brand, that made a re-entry into the Indian market in FY19 through its television business are antedating a good growth in sales in the upcoming festive season. Besides, the company will also be […]

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Benelli plans to introduce smaller bike segment in India

August 13, 2018

Italian premium two-wheeler maker Benelli, which is set to resume sales in India in October, will look to enter smaller 135-200 cc bike segment after 2019 for wider market presence, according to a PTI report. The company has roped in a new partner Mahavir Group for its fresh journey in India. The Mahavir Group is […]

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Scout Productions appoints IMG for ‘Queer Eye’ licensing makeover

August 9, 2018

Scout Productions has chosen IMG as the exclusive global merchandise and licensing representative for the Netflix original series, Queer Eye, to create meaningful and engaging new brand touchpoints for fans and followers. The new multi-year partnership will see IMG and Queer Eye build a robust licensing program of products, experiences and collaborations focused around the […]

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Argos launches first range of road bikes, deal brokered by three60brand

August 9, 2018

Argos launched their first range of road bikes, which are designed by cyclists, for cyclists. A new and exclusive collaboration between the UK’s leading road cycling publications Cycling Plus and largest digital platform BikeRadar launched earlier this month at Argos. The unique partnership, developed and managed by specialist brand extension and licensing agency three60brands to […]

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Its official! BlackBerry Evolve series coming to India on August 2

August 1, 2018

Ahead of the launch, BlackBerry has teased the launch of two smartphones, showing off features such as rear-mounted fingerprint sensor and dual rear cameras. The two upcoming smartphones – BlackBerry Evolve and BlackBerry Evolve X will be sold by Optiemus Infracom, which has licensing rights for BlackBerry-branded smartphones in India, and other South Asian countries. […]

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eOne to showcase ‘Ricky Zoom’ at Brand Licensing Europe 2018

August 1, 2018

Entertainment One (eOne) will be showcasing its award-winning portfolio of globally renowned preschool properties Peppa Pig and PJ Masks at Brand Licensing Europe this year. Entertainment One will also present its brand-new boy’s property, Ricky Zoom, which makes its licensing show debut at this year’s summit. Peppa Pig is now one of the top performing […]

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#WowWednesday: How ‘Chhota Bheem’ becomes India’s favourite animated character?

August 1, 2018

We have a ‘little’ addition to the list of our famous Indian superheroes – be it Krish, Shaktiman, Baal Veer, or Ganesha. Any guess? It’s our very own gullible – Chhota Bheem. Chhota Bheem becomes the first Indian cartoon character to sell merchandise worth Rs 200 crore. Unseasonal nature of the sales across big cities […]

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#MotivationalMonday: How WWE is wooing Indian customers with merchandises since 1996?

July 30, 2018

With India’s appetite and love for sports, sports licensing space has changed dynamically over the years. Sports licensing has arrived as one of the fastest growing sectors while setting bench-mark as it leverages a global fan base either via a sports star, team or the sport itself. While we are discussing sports, do you know […]

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Italian design house Pininfarina appoints IMG as worldwide licensing representative

July 30, 2018

Italian design house Pininfarina announced the appointment of IMG as its global licensing representative in a multi-year agreement. Turin-based Pininfarina was founded by Battista “Pinin” Farina in 1930 and quickly established a worldwide reputation as the designer of many of the world’s most iconic automobiles, including Alfa Romeos, Ferraris, Maseratis, Lancias, and Cadillacs. The partnership […]

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DHX Media, Sony extend ‘Peanuts’ licensing agreement

July 24, 2018

DHX Media has closed its sale of the minority stake in Peanuts Worldwide to Sony Music Entertainment. Under the deal, Sony Music Entertainment has indirectly acquired 49 percent of DHX Media’s 80 percent interest in Peanuts, worth CAD 235.6 million in cash. DHX Media now owns 41 percent of Peanuts, Sony Music owns 39 percent […]

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