Brand Licensing

Aurora World hails success of YooHoo event on popular holiday island

June 13, 2019

Aurora World, a leading character and content company and owner of the globally successful YooHoo brand, has hailed the success of a special week-long May-half-term-holiday YooHoo meet-and-greet event at a popular Channel Island tourist destination. Scheduled from 27-31 May, the event took place at the Gift Shop on the breathtakingly beautiful island of Herm, one […]

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Licensing Link to represent web and tourism phenomenon North Coast 500

June 10, 2019

Brand extension and strategy agency Licensing Link Europe has been appointed to manage global licensing for North Coast 500, the 516-mile-long coastal touring route through the Scottish North Highlands that has become an online and tourism phenomenon, on behalf of brand owner North Coast 500 Limited. Since 2015, when just over 500 miles of stunning […]

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Licensing International Awards 2019: Winners Announced

June 6, 2019

The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business […]

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Cartoon Network announces new and expanded Rick and Morty product collaborations

May 30, 2019

As fans eagerly await the recently-revealed November 2019 return of Adult Swim’s Rick and Morty, Cartoon Network Enterprises (CNE) has announced a robust lineup of new licensing and merchandising partnerships, which will launch throughout 2019. The pop culture phenomenon, which was awarded 2018’s Top License of the Year Award, continues to be a dominating force […]

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Cottonwood Media appoints Retail Monster as UK Licensing agent for Find Me In Paris

May 29, 2019

Premium European Kids content producer Cottonwood Media, (a Federation Kids & Family company), has appointed Retail Monster as exclusive UK licensing agent for the hit tween drama series Find Me in Paris. Retail Monster will be responsible for the development of Find Me in Paris branded licensed products and merchandise throughout the United Kingdom (England, […]

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Indian film marketing spends in 2018 grew to Rs 600 crore: GroupM ESP Properties

May 28, 2019

ESP Properties – the entertainment and sports division of GroupM – has released the second edition of Showbiz Report in India. Showbiz 2.0 is a consolidated India Entertainment Marketing Report which covers the Entertainment Industry in four parts – Film Marketing, Brands & Films, Celebrity Endorsements and Licensing in India. The year 2018 saw a […]

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Chupa Chups signs apparel deal with Korean handbag maker Vincis

May 24, 2019

Popular Spanish candy brand Chupa Chups has announced its partnership with Korean handbag maker Vincis to develop a limited-edition collection of fashion accessories. The collection brings the Chupa Chups aesthetic to the handbags product category. Items in the line include a canvas tote, bucket bag and clutch purse. The spring/summer collaboration will leverage Chupa Chups’ […]

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Starbucks announces Asian licensing agreement

May 24, 2019

Starbucks has announced an agreement with Coffee Concepts to fully licence its retail in Thailand. Through Coffee Concept, a joint venture between Maxim’s Caterers, and Thai partner, Fraser and Neave Retail Connection (F&N), Maxim’s Caterers will oversee retail operations and new store development in Thailand. “Starbucks has been proudly serving customers across Thailand for more […]

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PCT Network partners with The International Renewals Group to manage patent renewal payments

May 23, 2019

The PCT Network has announced its partnership with The International Renewals Group to manage patent and trademark renewal payments with full transparency and accountability. The partnership enables law firms and companies with extensive intellectual property to optimize and claim ownership over their renewal portfolios through the flexibility offered by The International Renewals Group—and, through its […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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Game of Throne season 8: How brands banked on the merchandizing bizs

May 15, 2019

Winter is coming’ yes Game of Thrones fans experienced winter this summer season with the launch of the much awaited Game of Thrones season 8. The GoT mania took Indian fans by storm in the days leading to its final season opener, as pointed out by internal data at Instagram, India. India emerged as the […]

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Karbonn Mobiles acquires brand licence of Sansui

May 8, 2019

Karbonn Mobiles has acquired the brand licence of electronics brand Sansui for the Indian market, according to reports. Reports said that the licensing arrangement with Karbonn Mobiles’ holding company Jaina India is for five years and the Sansui brand will be relaunched in July. The Sansui brand was earlier licensed to Videocon for 17 years. […]

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Poetic Brands adds Fido Dido to 7UP free License

April 12, 2019

Licensed clothing specialist Poetic Brands has extended its 7UP Free agreement to include Fido Dido – the witty wriggly-haired “King of Chill” who will star in the brand’s 2019 “Feels Good to be Free” creative campaign. First created in the 1980s, Fido Dido is known for his quirky, fun attitude that became synonymous with 7UP […]

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Nat Geo launches kid’s footwear with Clarks inspired by photo ark endangered species project

April 4, 2019

National Geographic has launched Clarks Kids X National Geographic, a colourful, stylish and striking collection with designs inspired by some of the most amazing species on the planet, in collaboration with ones of the world’s leading names in footwear. Sustainability is a major feature of this collection. Tying in with National Geographic’s strong focus on […]

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