Brand Licensing

FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand

June 22, 2018

Have you ever wondered how Coca-Cola, a company focused on beverages, sells branded T-shirts or caps? Well! that’s the power of licensing, which is considered one of the important tools for marketing. Licensing may seem harmless at first, but when viewed from a business perspective, is a way to monetize an intangible asset safely, and […]

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Sony Music Italy to bring ‘Heidi Bienvenida’ on TV, film and CD!

June 22, 2018

Mondo TV Iberoamerica, part of the Italian group Mondo TV, one of the largest European producers and distributors of animated content, has announced a major new agreement with Sony Music Entertainment Italy that will see music from the hit live-action comedy-drama for teens, Heidi Bienvenida, appear on CD in Italy for the first time. Fans […]

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Start spreading the news! Nutella Cafe to open in New York City

June 13, 2018

Ferrero, the Italian company responsible for your chocolate hazelnut spread-induced dreams, will open its first Nutella Café in New York City. The company have set their sights on a 2,200-square-foot cafe and coffee bar near Union Square, on 13th Street and University Place. The branded restaurant opened its first Nutella Café on May 31, 2017 […]

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Thomson all set to expand manufacturing capacity, product line-up

June 12, 2018

Television brand Thomson, owned by France’s Technicolor SA, is expanding its manufacturing capacity and product line-up with an aim to become the top three online television brands in India with 20% share. According to an ET report, Thomson entered into an exclusive licensing agreement with Indian contract manufacturer, Super Plastronics. As per the deal, it […]

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Mumbai’s Oberoi Mall unveils life size sculpture of Jurassic World’s ‘Blue’

June 5, 2018

Mumbai’s trendiest shopping destination – Oberoi Mall partners with Universal Pictures India and unveiled the life size sculpture of Jurassic World’s Velociraptor dinosaur, popularly known as “Blue” for the very first time in India. The sculpture was flown down from Universal Studios to India to give a peek into the upcoming dinosaur movie, according to […]

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UK based Designer Parfums acquires fragrance license of ‘Playboy’

May 30, 2018

UK based Designer Parfums acquired the fragrance license of the iconic Playboy brand to add to their portfolio of existing fragrances. Designer Parfums is a growing force in the global Beauty category specializing in the development, marketing, manufacturing and distribution of premium fragrances and beauty products. Dilesh Mehta, Chairman and CEO of the brand, said, […]

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Absolut Vodka announces CPLG as licensing agency for global market

May 25, 2018

The Absolut Company, producer of the popular Absolut Vodka has announced CPLG its licensing agency for the global market. As per the agreement, CPLG will develop a global licensing programme across apparel, fashion, accessories, gifting and barware, targeting men and women of legal drinking age. Steve manners, executive vice president, CPLG, said, “We are thrilled […]

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Global licensing industry increases to $271.6 Billion in 2017: Report

May 24, 2018

The retail and related revenue generated globally by the trademark licensing business increased to USD 271.6 Billion in 2017, according to the Annual Global Licensing Industry Survey by the International Licensing Industry Merchandisers’ Association (LIMA). According to the report, the licensing industry increased by 3.3 per cent as compared to previous year to USD 262.7 […]

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Epic Games chooses IMG for consumer products licensing for ‘Fortnite’

May 23, 2018

Epic Games, the game developer and publisher of the popular Fortnite game franchise, has selected IMG to be its exclusive worldwide agency for consumer products licensing and promotions. Mark Rein, Vice President of Epic Games said, “Our players want Fortnite things so badly that they’re making their own stuff! We love that passion and think […]

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Himatsingka acquires exclusive licensing rights for Tommy Hilfiger Home

May 22, 2018

Himatsingka America, the wholly-owned step-down subsidiary of Bengaluru-based textile company Himatsingka Seide Ltd (HSL) has acquired the home portfolio of Global Brands Group Holding. The acquired home portfolio includes the exclusive license rights to the famous and iconic Tommy Hilfiger brand, the Copper Fit brand and other brands. The brand portfolio is estimated to contribute […]

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