Promotional Licensing

Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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FREAKY FRIDAY: How ‘Promotional Licensing’ helps in endorsing a product

October 5, 2018

The fast-catching trend in the industry today is that of ‘Promotional Licensing’. Brands in the FMCG sector, personal care, and food associate themselves with favourite characters to create short-term tactical campaigns to help them create more awareness about their products and to increase the selling usage. In a layman’s term, it is a marketing agreement […]

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Smiley Company enters into promotional deals with Mondelez, Unilever

October 5, 2018

The Smiley Company has entered into promotional deals with Mondelez International in Asia and Unilever in France. In association with Mondelez, Smiley has released on-pack and in-pack promotions on Cadbury’s Lickables and Gems candy products in India and Bangladesh. Customers can choose from 16 exciting mini Smiley toys. The toys include fidget spinners, phone stands, […]

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Soon, McDonald’s to bring Rubik’s brand to children’s Happy Meals

July 10, 2018

The Smiley Company and McDonald’s joined hands for a promotional licensing deal. As per the agreement, The Smiley Company will bring the Rubik’s brand to children’s Happy Meals across Europe, the Middle East, Africa and North America. According to a report in the License Global, The Marketing Store brokered the deal on behalf of McDonald’s. […]

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After Pokemon GO, experience world of dinosaurs with ‘Jurassic World Alive’

March 8, 2018

Get ready to witness the scary world of dinosaurs alive! Universal has partnered up with mobile game developer Ludia again to launch a new mobile game. As a part of the promotion scheme, the move was taken ahead of the upcoming film ‘Jurassic World: Fallen Kingdom’. Using location-based technology and augmented reality, the new game […]

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IAA honours adverting veterans Piyush Pandey and Prasoon Pandey

February 8, 2018

The Pandey brothers Piyush Pandey and Prasoon Pandey have come a long way today in the advertising world from making advertising relatable to lay consumers, breaking the stranglehold of English-led to now becoming the first Asians to be conferred with the Lion of St Mark, a title given to the most outstanding contribution for creativity […]

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Alibaba Group launches first global advertising campaign for upcoming Olympic Winter Games

February 5, 2018

Alibaba Group has launched its first global advertising campaign for the upcoming Olympic Winter Games in South Korea. The campaign titled ‘To the Greatness of Small’ features three commercials that illustrate how one small action can touch millions of people, how small moments of character can inspire the world and how the underdog can achieve great things. The cornerstone […]

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Blackmagic Design uses multiple cameras to shoot web movie of LEXUS car

September 25, 2017

Blackmagic Design has revealed that multiple Blackmagic Micro Cinemas and Video Assists were used to shoot the web movie of the new LEXUS car, LC500. It was shot by cameraman and founder of Tokyo-based KID Co. Ltd.  Kei Takahashi on location on and above the highways of California. With power and comfort, the LC500 was […]

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ASCI issues guidelines to protect consumers’ interest

April 14, 2017

While informing celebrities and advertisers to refrain from endorsing misleading advertisements, the Advertising Standards Council of India (ASCI) has issued a set of guidelines to protect consumers’ interests. At a time when the Consumer Affairs Ministry is wanting to review the Consumer Protection Act and may insert a provision to deal with misleading advertisements featuring […]

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Nestlé India teams up with Google and Paytm Mall to roll out a new promotion

April 14, 2017

In a collaboration of its kind, Nestlé India has teamed up with Google and Paytm Mall to roll out a new promotion for the launch of the new variants of Maggi noodles. The objective of this engagement is to build anticipation and excitement around the new variants, where consumers have to guess the four flavours […]

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Film ticketing website to turn a e-commerce site

March 17, 2017

    Film  ticketing website Fandango will soon launch Fandango FanShop, its first-ever online store that will offer curated merchandise tied to theatrical releases and movie franchises. The Fandango FanShop will feature a lot of offerings handpicked by studios, filmmakers and fans including exclusive wearables, collectibles, experiences and events and its initial offering will include […]

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