Accessories Licensing Apparel Licensing Brand Licensing Celebrity Licensing Character Licensing Fashion Licensing Merchandise Licensing Movie Licensing Music Licensing Promotional Licensing Retail Licensing Sports Licensing 

Changing tides of the Indian licensing industry

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India really matches the global markets in terms of the ongoing trends with fashion as their marquee category.  Over the years India has managed to create great Indian IP’s while bringing global IP’s within the country.…

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Know-How Promotional Licensing 

FREAKY FRIDAY: How ‘Promotional Licensing’ helps in endorsing a product

The fast-catching trend in the Indian brand licensing & merchandising industry today is that of ‘Promotional Licensing’. Brands in the FMCG sector, personal care, and food associate themselves with favourite characters to create short-term tactical campaigns to help them create more awareness about their products and to increase the selling usage. In a layman’s term, it is a marketing agreement between a manufacturer and a character (be it celebrity or cartoon) to use his or her image in promoting a product. To make you understand, here is a quick example:…

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Promotional Licensing 

Smiley Company enters into promotional deals with Mondelez, Unilever

The Smiley Company has entered into promotional deals with Mondelez International in Asia and Unilever in France. In association with Mondelez, Smiley has released on-pack and in-pack promotions on Cadbury’s Lickables and Gems candy products in India and Bangladesh. Customers can choose from 16 exciting mini Smiley toys. The toys include fidget spinners, phone stands, puzzles, mazes and stamps among others. In addition, the Cadbury products will come with a Smiley-branded packaging. Smiley will replicate the campaign in Indonesia, Malaysia, and the Philippines through 2019. Smiley has also partnered with…

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Promotional Licensing 

Soon, McDonald’s to bring Rubik’s brand to children’s Happy Meals

The Smiley Company and McDonald’s joined hands for a promotional licensing deal. As per the agreement, The Smiley Company will bring the Rubik’s brand to children’s Happy Meals across Europe, the Middle East, Africa and North America. According to a report in the License Global, The Marketing Store brokered the deal on behalf of McDonald’s. “From the robust mini Cubes and the unique Rubik’s Cube-shaped Happy Meal box to the TV ads and bespoke games created for the Happy Studio app, every aspect of the promotion has been crafted to…

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Character Promotional Licensing 

After Pokemon GO, experience world of dinosaurs with ‘Jurassic World Alive’

Get ready to witness the scary world of dinosaurs alive! Universal has partnered up with mobile game developer Ludia again to launch a new mobile game. As a part of the promotion scheme, the move was taken ahead of the upcoming film ‘Jurassic World: Fallen Kingdom’. Using location-based technology and augmented reality, the new game “Jurassic World Alive” will bring the dinosaur adventure to life in a new platform. Users can collect dinosaur species as they explore neighborhoods and cities around the world and experience in-game incubators. “Jurassic World Alive”…

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People Promotional Licensing 

IAA honours adverting veterans Piyush Pandey and Prasoon Pandey

The Pandey brothers Piyush Pandey and Prasoon Pandey have come a long way today in the advertising world from making advertising relatable to lay consumers, breaking the stranglehold of English-led to now becoming the first Asians to be conferred with the Lion of St Mark, a title given to the most outstanding contribution for creativity in advertising. In short, one can say that the Pandey brothers have changed the face of creativity in India and far beyond. In appreciation of their noteworthy body of work, IAA felicitated the ace admen…

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Promotional Licensing 

Alibaba Group launches first global advertising campaign for upcoming Olympic Winter Games

Alibaba Group has launched its first global advertising campaign for the upcoming Olympic Winter Games in South Korea. The campaign titled ‘To the Greatness of Small’ features three commercials that illustrate how one small action can touch millions of people, how small moments of character can inspire the world and how the underdog can achieve great things. The cornerstone ‘manifesto’ commercial, is an ode to the power of small, showing that every action, regardless of size, has the ability to make a great difference. The spot features a pint-sized hockey player flattening a much-larger…

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Promotional Licensing 

Blackmagic Design uses multiple cameras to shoot web movie of LEXUS car

Blackmagic Design has revealed that multiple Blackmagic Micro Cinemas and Video Assists were used to shoot the web movie of the new LEXUS car, LC500. It was shot by cameraman and founder of Tokyo-based KID Co. Ltd.  Kei Takahashi on location on and above the highways of California. With power and comfort, the LC500 was born as a luxury coupĂ© which symbolizes LEXUS’s next generation. To bring out the attractiveness of the car, the production shot the car driving along the stunning Angeles Crest Highway in California. Shot using a…

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Promotional Licensing 

ASCI issues guidelines to protect consumers’ interest

While informing celebrities and advertisers to refrain from endorsing misleading advertisements, the Advertising Standards Council of India (ASCI) has issued a set of guidelines to protect consumers’ interests. At a time when the Consumer Affairs Ministry is wanting to review the Consumer Protection Act and may insert a provision to deal with misleading advertisements featuring celebrities, these guidelines by ASCI could serve as a good reference for advertisers. For the purpose of this guideline, Celebrities are those people who are from the field of entertainment and sports and would also…

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Promotional Licensing 

Nestlé India teams up with Google and Paytm Mall to roll out a new promotion

In a collaboration of its kind, NestlĂ© India has teamed up with Google and Paytm Mall to roll out a new promotion for the launch of the new variants of Maggi noodles. The objective of this engagement is to build anticipation and excitement around the new variants, where consumers have to guess the four flavours from the eight options provided. Inspired by regional cuisines, Maggi Masalas will cater to distinctive local tastes with signature herbs and spices. In a press release, Suresh Narayanan, chairman and managing director, NestlĂ© India said,…

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