Brand Licensing Collaborations Food & Drink Publication Licensing Publishing 

COSMO LAUNCHES ‘UNCORKED BY COSMOPOLITAN’ WITH GUARACHI WINE PARTNERS

Uncorked by Cosmopolitan Combines the Largest Young Women’s Media Brand in the World with Award-Winning Wine Portfolio COSMO LAUNCHES ‘UNCORKED BY COSMOPOLITAN’ WITH GUARACHI WINE PARTNERS Guarachi Wine Partners and Hearst Magazines announced today the launch of a new wine brand Uncorked by Cosmopolitan, in a deal brokered by IMG. Leveraging Guarachi’s more than 35 years of success pioneering wine brands in the US as an importer, marketer and supplier of fine wines, Uncorked by Cosmopolitan is a curated selection of Guarachi’s leading wines by Cosmo’s editorial team, featuring innovative…

Read More
Brand Licensing Collaborations Corporate Brand Personal Care 

LUXE BRANDS AND COSMOPOLITAN LAUNCH EAU DE JUICE FRAGRANCE IN THE UK

LUXE Brands, the prominent beauty company behind Ariana Grande’s award-winning fragrance franchise, and Cosmopolitan, the UK’s leading media brand for young women, announce the launch of its Eau de Juice fragrance in the UK. LUXE BRANDS AND COSMOPOLITAN LAUNCH EAU DE JUICE FRAGRANCE IN THE UK Originally launched in the US last year, this highly successful, four-scent fragrance collection just won the prestigious Packaging of the Year award in the 2020 Fragrance Foundation Awards, a tribute to its unique pop art-inspired juice box packaging. Eau de Juice will debut in the UK in time for Christmas…

Read More
Brand Licensing Top News 

Harley-Davidson to piggyback Hero MotoCorp in India

Two months after Harley-Davidson announced its exit from India, the cult bike manufacturer has tied up with Hero MotoCorp and have decided that the two will ride together in India. Harley-Davidson to piggyback Hero MotoCorp in India While the former is a legendary motorcycle manufacturer, the latter is the world’s largest maker of motorcycles and scooters in terms of unit volumes. Hero MotoCorp will sell Harley-Davidson accessories and merchandise, including riding gear and apparel. Harley-Davidson motorcycle parts will also be sold by Hero MotoCorp. Harley-Davidson aims to focus more on…

Read More
Brand Licensing Home Decor 

DASH TEAMS UP WITH DELISH TO LAUNCH NEW, MULTI-PRODUCT KITCHEN LINE

Delish, the fastest growing food media site on the internet, and the healthy-living experts at Dash, the fastest growing housewares company in the US, have teamed up to create a new line of cookware and appliances. In a deal brokered by IMG, the Delish by Dash collaboration brings together the fun, flavorful, and colorful aesthetic of the top online food-lovers hub with accessible, easy-to-use kitchen products that combine style and convenience. DASH TEAMS UP WITH DELISH TO LAUNCH NEW, MULTI-PRODUCT KITCHEN LINE The first product to be released from the…

Read More
Justice League Brand & Lifestyle Brand Licensing Character Licensing Cosmetics Personal Care 

WOW Skin Science to Launch DC ‘Justice League’ personal & healthcare line

The brands’ licensing deal with Warner Bros Media is an integral part of their 5-year-growth plan WOW Skin Science to Launch DC ‘Justice League’ personal & healthcare line! WOW Skin Science is one of the fastest growing and proud Make-In-India skincare brands and they have launched an entire line of personal and healthcare products after acquiring the rights for ‘Justice League’ by Warner Bros Media. The range debuts with a line devoted to children’s’ wellness – and the brand will hold these rights for a total of two years, within…

Read More
Honda a lollipop on wheels! Brand Licensing Collaborations Food Licensing Top News 

Honda Scoopy I x Chupa Chups: a lollipop on wheels!

Honda joins forces with Perfetti Van Melle in Thailand on a collaboration between the popular Scoopy I motorcycle and the Chupa Chups lollipop brand.  Honda Scoopy I x Chupa Chups: a lollipop on wheels! In Thailand, Honda launches a limited edition Scoopy I Chupa Chups model with a matching helmet that combines the spirit of fun and colour of the lollipop brand with the movement and expression of the Scoopy on a scooter and helmet in a retro style with a modern twist. The set is available as of this September in…

Read More
Casio Watch Brand Licensing Collaborations Top News 

Casio to Release Royal Air Force x G-SHOCK – GRAVITYMASTER

GRAVITYMASTER Timepiece With Carbon Core Guard Structure The second instalment from the bespoke collection as Official Partner to HM Armed Forces Casio Computer Co., Ltd. today announced the Royal Air Force x G-SHOCK GRAVITYMASTER will be the second timepiece to be released as part of G-SHOCK’s partnership with the Ministry of Defence, in a deal brokered by IMG. Casio to Release Royal Air Force x G-SHOCK – GRAVITYMASTER G-SHOCK is an unbreakable timepiece built from a ‘Never Give Up’ philosophy that makes it perfectly equipped to support UK Servicemen –…

Read More
#ThatLicensedMerchGirl Brand Licensing Collaborations Know-How Retail Top News 

Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing

Licensing Corner is ‘The First Digital News Media in India on Brand Licensing & Brand Extension Industry’ We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collections! Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing Covid has impacted Licensing & Merchandising Industry in a huge form, as we purely depend on the retail sale of consumer products and revenue / royalty generated from the same. With Consumer Trends shifting drastically and…

Read More
Goodyear watch collection Brand & Lifestyle Brand Licensing Collaborations 

GOODYEAR Launches Exclusive Watch Collection With B.R.M Chronographes

Goodyear has combined a global licensing collaboration with a motorsport agreement to launch an exclusive watch collection with French luxury watch specialist B.R.M Chronographes. This follows the recent announcement that Goodyear has joined forces with the Algarve Pro Racing team champion European Le Mans Series, who will be showcasing the B.R.M Chronographes. GOODYEAR Launches Exclusive Watch Collection With B.R.M Chronographes The design of the timepieces will match the look of the Algarve Pro car, reflecting Goodyear’s fundamental association with motorsport. “We are excited to channel Goodyear’s rich racing pedigree and the…

Read More
HUL EMAMI Corporate Brand Know-How Top News Trademarks 

HUL, EMAMI Trademark Suit Over ‘Glow & Handsome’ Brand Name

The Bombay High Court has disposed of the plea filed by Emami that had sought to vacate the ex-parte order against it, under which the Kolkata-based firm was directed to give seven days prior notice to the Hindustan Unilever (HUL) before it files any case against the company to seek any relief in relation to the trademark ‘Glow & Handsome’. Licensing Corner, is constantly following HUL, EMAMI Trademark Suit Over ‘Glow & Handsome’ Brand Name  However, the court has modified its earlier order of July 6 and has now directed…

Read More
%d bloggers like this: