Corporate Brand

Bebe acquires European fashion brand Charles Vögele

November 13, 2018

GAEBB Group, a joint venture formed by Great American Group, LLC, a wholly-owned subsidiary of B. Riley Financial, and Bebe stores, has acquired the rights to purchase the assets of European fashion retailer Charles Vögele. GAEBB has purchased substantially all common stock and assets, including remaining store inventory and merchandise, real estate, intellectual property, and […]

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Lionsgate inks Indian VoD agreement with SonyLIV

November 2, 2018

Lionsgate India and SonyLIV are partnering to kick off next week’s Diwali Festival with the launch of ‘Lionsgate Play’ on the SonyLIV streaming platform. SonyLIV is one of the largest local broadcast-owned over-the-top platforms in India in terms of viewership and consumption.  It is renowned for hit series such as Indian Idol and Kaun Banega […]

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Now, book original licensed character mascots with ‘ICelebrity’

October 25, 2018

Want to make your child’s party memorable? Want to sport character mascots but often gets confused between real and fake? Don’t worry we have a solution! After seven glorious years of hard work, competence, and determination, Rooh Entertainment launched India’s 1st celebrity booking hub – ICelebrity. ICelebrity is one-stop e-platform for booking celebrities, models, entertainers, […]

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U.S. Polo Assn opens 1,050 monobrand retail stores, continues global expansion

October 25, 2018

USPA Global Licensing, the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. has surpassed a major milestone by opening approximately 1,050 monobrand retail stores globally. Additionally, the $1.6B sport-inspired global lifestyle brand shared that U.S. Polo Assn. has continued its aggressive international expansion efforts and […]

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Nokia phones announces Alia Bhatt as the brand ambassador

October 16, 2018

HMD Global, Nokia phones announced Alia Bhatt as the face of Nokia phones in India. Bhatt connects strongly with today’s generation of Indians who are multi-dimensional, multi-faceted and multi-achievers. Her success and her personality, therefore, make her align perfectly with Nokia phones and with HMD-Global, itself a young, entrepreneurial brand, the official statement said. Announcing the […]

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The Walt Disney Company restructures executive team

October 16, 2018

As a part of its pending acquisition of 21st Century Fox, The Walt Disney Company has made key organizational changes to its Media Networks divisions. Peter Rice will become the chairman of Walt Disney Television and co-chair of Disney Media Networks. The new group under Rice will include ABC Television Network, ABC Studios, the ABC […]

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Sutikki engages as multi-territory merchandising partner for ‘Moon and Me’

October 13, 2018

Sutikki, the kids and family division of Bento Box Entertainment, announced a worldwide distribution agreement (excluding the US, UK and China) with 9 Story Distribution International. Sutikki also appointed 9 Story Brands as its global merchandising and licensing agent (excluding the UK and China). Sutikki and 9 Story will introduce Moon and Me – the […]

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BFMe.in, DTDC Retail launches international cosmetics in India

October 12, 2018

BFMe.in or ‘Buy for Me’ India, a part of BFMe International, Hong Kong has signed an exclusive memorandum of understanding on October 9 with Lung Fung Group, Hong Kong to launch international cosmetic products online in India. The MOU was signed in an exclusive video linking ceremony organized at one of the premier retail stores […]

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ZEE5 ties up with Reliance Jio, sign content sharing deal

October 10, 2018

After two months of tough negotiations, ZEE Entertainment Enterprises, and Reliance Jio Infocomm, India’s leading digital services provider announced that an agreement has been achieved to release ZEE’s entire content library on Jio’s platforms, with immediate effect. This decision will enhance the experience of over 227million subscribers of Jio, giving them access to Zee’s content, […]

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#LCExcl: Tete-a-Tete with Amit Aggarwal on ‘Legalities and Licensing in India’

October 9, 2018

In India, licensing is still at a nascent phase. We often get confused as to what is IP infringement or the legal hassles associated with licensing. From a legal point of view, intellectual property (IP) encompasses software, patents, patent disclosures, trademarks and service marks, logos, get-up, trade names, internet domain names, rights in designs, copyright […]

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Baseline Ventures slaps legal notice to Swiggy, FreeCharge. Here’s what happened

October 9, 2018

Using Prithvi Shaw’s name for commercial leverage under the pretext of congratulating the latest sensation of Indian cricket have landed two big brands in the soup. As fans across the world were celebrating Indian test cricketer Prithvi Shaw century, foodtech major Swiggy and FreeCharge posted ‘congratulatory’ messages. However, the social media posts received ire and […]

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Tetris brand expands International Licensing Agent Network

October 6, 2018

Tetris, one of the most recognized and influential video game brands of all time, which will celebrate its 35th anniversary in 2019 announced a major expansion of its global licensing agent network. Providing representation from Australia to Germany, Greece, Britain, the brand’s new international merchandise licensing agents include CPLG and Haven Global, in addition to […]

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FREAKY FRIDAY: How ‘Promotional Licensing’ helps in endorsing a product

October 5, 2018

The fast-catching trend in the industry today is that of ‘Promotional Licensing’. Brands in the FMCG sector, personal care, and food associate themselves with favourite characters to create short-term tactical campaigns to help them create more awareness about their products and to increase the selling usage. In a layman’s term, it is a marketing agreement […]

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Smiley Company enters into promotional deals with Mondelez, Unilever

October 5, 2018

The Smiley Company has entered into promotional deals with Mondelez International in Asia and Unilever in France. In association with Mondelez, Smiley has released on-pack and in-pack promotions on Cadbury’s Lickables and Gems candy products in India and Bangladesh. Customers can choose from 16 exciting mini Smiley toys. The toys include fidget spinners, phone stands, […]

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