Corporate Brand

Starbucks announces Asian licensing agreement

May 24, 2019

Starbucks has announced an agreement with Coffee Concepts to fully licence its retail in Thailand. Through Coffee Concept, a joint venture between Maxim’s Caterers, and Thai partner, Fraser and Neave Retail Connection (F&N), Maxim’s Caterers will oversee retail operations and new store development in Thailand. “Starbucks has been proudly serving customers across Thailand for more […]

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PCT Network partners with The International Renewals Group to manage patent renewal payments

May 23, 2019

The PCT Network has announced its partnership with The International Renewals Group to manage patent and trademark renewal payments with full transparency and accountability. The partnership enables law firms and companies with extensive intellectual property to optimize and claim ownership over their renewal portfolios through the flexibility offered by The International Renewals Group—and, through its […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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Game of Throne season 8: How brands banked on the merchandizing bizs

May 15, 2019

Winter is coming’ yes Game of Thrones fans experienced winter this summer season with the launch of the much awaited Game of Thrones season 8. The GoT mania took Indian fans by storm in the days leading to its final season opener, as pointed out by internal data at Instagram, India. India emerged as the […]

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Karbonn Mobiles acquires brand licence of Sansui

May 8, 2019

Karbonn Mobiles has acquired the brand licence of electronics brand Sansui for the Indian market, according to reports. Reports said that the licensing arrangement with Karbonn Mobiles’ holding company Jaina India is for five years and the Sansui brand will be relaunched in July. The Sansui brand was earlier licensed to Videocon for 17 years. […]

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Scentials launches skin care brand ‘ARIAS’ with Lara Dutta

April 16, 2019

Scentials Beautycare and Wellness Pvt. Ltd. has unveiled skin care range – Arias, crafted by Bollywood actress, Lata Dutta. Arias is a complete skin care brand that is designed for women who define themselves. The brand is a culmination of Lara’s rich experiences as an actress, model, mother and an entrepreneur. Lara Dutta remarked, “I […]

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Disney+ set to launch in US market on November 12

April 12, 2019

The Walt Disney Company presented an extensive overview of its comprehensive direct-to-consumer strategy, including presentations on Hulu, Hotstar, ESPN+, and the upcoming Disney+ service at its highly-anticipated Investor Day, which took place on the Company’s studio lot. “Disney+ marks a bold step forward in an exciting new era for our company – one in which […]

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Poetic Brands adds Fido Dido to 7UP free License

April 12, 2019

Licensed clothing specialist Poetic Brands has extended its 7UP Free agreement to include Fido Dido – the witty wriggly-haired “King of Chill” who will star in the brand’s 2019 “Feels Good to be Free” creative campaign. First created in the 1980s, Fido Dido is known for his quirky, fun attitude that became synonymous with 7UP […]

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Nat Geo launches kid’s footwear with Clarks inspired by photo ark endangered species project

April 4, 2019

National Geographic has launched Clarks Kids X National Geographic, a colourful, stylish and striking collection with designs inspired by some of the most amazing species on the planet, in collaboration with ones of the world’s leading names in footwear. Sustainability is a major feature of this collection. Tying in with National Geographic’s strong focus on […]

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Big Rock Brewery announces brand licensing agreement with Iconic Brewing

April 4, 2019

Big Rock Brewery Inc announced that it has entered into a license agreement, pursuant to which it has licensed the right to Iconic Brewing Company’s brands in the ready-to-drink category in Alberta and British Columbia. The initial term of the agreement is five years, with the provision for a five year extension. “This is an […]

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The Walt Disney announces leadership changes

April 3, 2019

The Walt Disney Company announced reorganisational changes for the Asia Pacific and Middle East region, according to reports. Uday Shankar would lead the Asia Pacific business for the Disney-Fox merger. Sanjay Gupta will be the Country Manager of India and will have responsibility for the studio business, while K Madhavan will lead Star India’s regional language […]

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Authentic Brands Group acquires Volcom

April 3, 2019

Authentic Brands Group (ABG), a global brand marketing and licencing company, announced the purchase of the intellectual property of Volcom from Kering S.A. Through this acquisition, ABG diversifies its growing lifestyle pillar with the addition of America’s first brand dedicated to skate, surf and snow, and boosts the value of its portfolio to more than […]

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Animoca Brands signs agreement with Formula 1

April 3, 2019

Animoca Brands Corporation Limited has secured a global licencing agreement with Formula 1 to develop and publish F1 Delta Time, a blockchain game based on the world-famous racing series. F1 is considered to be the pinnacle of motorsport, and is the world’s most popular annual sporting series. It has a global footprint, hosting 21 races […]

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Salman Khan introduces fitness equipment brand

March 26, 2019

Salman Khan introduces its brand new fitness equipment range under the brand name Being Strong Fitness Equipment. This new venture will aim to have a wide reach and create fitness awareness along with educating people about the importance of being fit and healthy. Salman Khan has acquired the 100% manufacturing rights of India’s Largest Manufacturer […]

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