Corporate Brand

lc-royal-enfield-women-wear

Royal Enfield forays into women’s wear

June 16, 2020

Royal Enfield forays into women’s wear announces the launch of its first ever apparel and riding gear range, exclusively for women in India in its first ever Brand Extension deal.R Taking inspiration from the ‘motorcycling way of life’, the clothing range is designed to be aspirational yet accessible, supporting women in their pursuits of exploration. The […]

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RHS announces spring/summer Wax Lyrical Fragrant Garden range

June 16, 2020

RHS announces spring/summer Wax Lyrical Fragrant Garden range Floral fragrance partnership enters twelfth year with new fragrance and new designs The Royal Horticultural Society (RHS) has announced a new addition to the popular Fragrant Garden collection of fragrances from its enormously successful long-term partnership with home fragrance manufacturer, Wax Lyrical, along with a refreshed design. This collection […]

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Freaky Friday: Check Out These Must Have Branded Face Mask To Make That Style Statement!

June 5, 2020

Licensed & Branded Face Masks have helped save many licensing & fashion companies. Face masks have become a new essential items in the pandemic, with government enforcing their use and encouraging people to wear face coverings when they go out in public. For some, face masks are even becoming fashion or statement pieces. While the MHA […]

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Centric Brands

Brand licensing company Centric Brands files for bankruptcy

May 28, 2020

Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed […]

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Gene Simmons & IMG Partners To Launch Licensed Products

November 18, 2019

LONDON (18 November 2019) – Gene Simmons, co-founder of rock band KISS, multi-hyphenate entrepreneur and one of rock music’s most recognized personalities, has appointed IMG as his first exclusive global licensing representative. IMG will work with Simmons to build a licensing program targeting multiple product categories including apparel, homeware, automotive, travel accessories, gaming, and electronics, with products launching in early 2020. […]

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House of PepsiCo. Launches TODAY

October 30, 2019

PepsiCo has handed their fingers on the pulse of fashion for years, and now they’ve created a home for it all.  TODAY, 30 October 2019, the brand is proud to announce the launch House of PepsiCo (https://www.houseofpepsico.com/), a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world.      This […]

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Blue Zoo launches brand rights division

July 3, 2019

Entertainment production company Blue Zoo has announced it is branching out into rights management for its own and third-party IP. The company has opened a new licensing division, which will be overseen by Alison Warner, formerly of Technicolor. She will oversee the new division growing Blue Zoo’s slate of properties, as well as handling pre-sales, […]

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Xilam Animation taps Charles Courcier as Head of Digital Production

June 27, 2019

Award-winning French animation studio Xilam Animation has appointed Charles Courcier to Head of Digital Production. In this newly created position, Courcier is responsible for sourcing, developing, financing and producing original web series to expand Xilam’s presence on YouTube, in addition to growing the studio’s presence across AVOD platforms. Additionally, Courcier will develop animated web series […]

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IMG appointed to manage global licensing for FIAT, FIAT 500, FIAT Professional, Alfa Romeo, Lancia and Abarth

June 19, 2019

IMG has been appointed by FCA Italy S.p.A. and FCA Group Marketing S.p.A. to manage global licensing for its Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth brands. The new partnership now sees IMG representing the entire FCA Group, already being the licensing agent for the group’s US-based brands Jeep, RAM, Dodge and […]

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Aurora World hails success of YooHoo event on popular holiday island

June 13, 2019

Aurora World, a leading character and content company and owner of the globally successful YooHoo brand, has hailed the success of a special week-long May-half-term-holiday YooHoo meet-and-greet event at a popular Channel Island tourist destination. Scheduled from 27-31 May, the event took place at the Gift Shop on the breathtakingly beautiful island of Herm, one […]

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