Corporate Brand

From apps to aggregation: MoMedia deals prove digital distribution dominance

July 18, 2018

MoMedia, the digital distribution service-provider, has announced a slew of deals in line with its strategy of maximizing every possible digital opportunity for its growing portfolio of brands. Under the end-to-end strategy, the digital distributor and content-management company will add app distribution to its offer, and ramp up the volume and variety of its licensing […]

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Giordano International inks exclusive master licensing deal with Brandzstorm India

July 18, 2018

Hong Kong-based Giordano International Limited has signed a long-term exclusive master licensing agreement with Brandzstorm India Marketing for apparel, footwear, and accessories. Brandzstorm India will hold exclusive rights to manufacture, distribute and retail Giordano in the aforementioned product categories. Giordano is one the best known global apparel retailer with over 2,400 boutiques operating in over […]

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From Alia to Madhavan: Here are some of the brand endorsements in recent times

July 17, 2018

Celebrity endorsement is an effective means of advertising since most of the people have their own favourite idols. They would like to follow their idols so this strategy is employed by the brand managers to promote their product. Take a look at some of the brand endorsements in past weeks: EliteMatrimony ropes in R Madhavan […]

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Ted Baker inks new licensing agreement with Delta Galil

July 17, 2018

Global British lifestyle brand Ted Baker has inked an exclusive new licensing agreement with Israeli’s Delta Galil Industries, Ltd, the global manufacturer and marketer of branded and private label apparel products for men, women, and children. The new five-year agreement will allow Delta Galil to develop, produce and distribute men’s underwear, loungewear and thermal wear […]

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Brandzstorm India inks master licensing agreement with Kenneth Cole

July 11, 2018

American clothing brand Kenneth Cole has replaced Reliance Brands with Brandzstorm India as licensing partner, reports Economic Times. As a part of the 10-year master licensing partnership, Brandzstorm India will design, manufacture, distribute and retail its products in India, Bangladesh, and Sri Lanka. “We have signed a master licensing agreement with Kenneth Cole for India, […]

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Soon, McDonald’s to bring Rubik’s brand to children’s Happy Meals

July 10, 2018

The Smiley Company and McDonald’s joined hands for a promotional licensing deal. As per the agreement, The Smiley Company will bring the Rubik’s brand to children’s Happy Meals across Europe, the Middle East, Africa and North America. According to a report in the License Global, The Marketing Store brokered the deal on behalf of McDonald’s. […]

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Viacom18 net profit increases to Rs 82.7 cr in FY18, licence fees at Rs 26.1 cr

July 9, 2018

Viacom 18 Media’s net profit for the fiscal ended March 2018 increased 2.7 times to Rs 82.7 crore as compared to Rs 30.6 crore in the previous fiscal. According to a report in the Television Post, the company’s revenue from operations saw a massive increase of 21% to Rs 3685.4 crore as against Rs 3036.4 […]

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Reliance Brands buys 12.5% stake in designer Raghavendra Rathore’s firm

July 5, 2018

Billionaire Mukesh Ambani-led Reliance Industries Ltd has purchased a 12.5% stake in a company set up by fashion designer Raghavendra Rathore, according to a report in VCCircle. Reliance Brands Ltd bought the stake in Future101 Design Pvt. Ltd for Rs 9.5 crore ($1.4 million), the energy-to-retail conglomerate said in a stock-exchange filing Future101, incorporated in […]

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Wildbrain appointed exclusive global manager of ‘Lottie Dottie Chicken’ on YouTube

July 4, 2018

WildBrain has been appointed by Bromelia to manage the brand’s popular English-language YouTube channels and to launch season one of the new Lottie Dottie Chicken YouTube miniseries in the US and UK, with a focus on increasing visibility for the brand among English-speaking audiences. “Lottie Dottie Chicken is a Brazilian success story, and we’re delighted […]

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Jawa bikes to return to India, courtesy Anand Mahindra

July 4, 2018

Anand Mahindra has confirmed the return of Jawa bikes to India via microblogging site Twitter. Anand Mahindra has tweeted about the ‘imminent resurrection’ of the Jawa Motorcycles in the Indian market. Although the image used for the tweet is of a 2002 Yamaha YZF-R1. However, with the latest tweet, Mahindra hinted that the bikes will […]

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