Collaborations

KOOVS collaborates with Student of the Year 2

April 27, 2019

Koovs has announced its collaboration with Student Of The Year 2, launching fresh faces Ananya Panday and Tara Sutaria and youth icon Tiger Shroff. This summer will be a fashion game changer with the ‘SOTY2 X KOOVS’ collection. The characters in the movie have been styled keeping international fashion trends. Tiger Shroff is seen setting […]

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INOX launches India’s first MX4D EFX theatre at Inorbit Mall, Mumbai

April 26, 2019

Taking the brand promise of “LIVE the MOVIE” to an all new level, INOX launched India’s first MX4D EFX theatre at the existing Inorbit Mall at Malad, Mumbai. Present at the launch were actor Richa Chadha, Alok Tandon, Chief Executive Officer, INOX Leisure Ltd and Mark Kamiyama, Global Head-Sales, Media Marion Inc. Alok Tandon, CEO, […]

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Hard Rock International partners with WWF for “Save the Planet” T-Shirt

April 23, 2019

Hard Rock International announced a collaboration with World Wildlife Fund (WWF), a global leader in conservation with a focus on protecting the future of nature, to produce a limited-edition “Save the Planet” T-shirt. The new T-shirt from Hard Rock and WWF gives customers around the world a clothing option that not only serves as a […]

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Kong Studio’s announces second collaboration with IMAX

April 12, 2019

Kong Studio announced its second collaboration with IMAX, this time creating a digital animation spot to support the IMAX release of superhero origin film, “Shazam!” from Warner Bros. and New Line Cinema. The latest IMAX spot for ‘Shazam!’ was produced in collaboration with IMAX from Kong’s new East London studio in Walthamstow with sound design […]

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Universal Music signs licensing agreement with uduX

April 9, 2019

Universal Music Group has signed an licensing agreement with Nigerian music streaming service uduX. Universal Music Group is the first major music company to license its catalog to uduX. uduX is currently available via monthly subscription through Habari by GTBank, a leading platform for music, shopping and lifestyle content launched in November 2018. Reports said that the service will […]

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ITV signs licensing agreement with Amobee

April 6, 2019

ITV, the UK’s biggest commercial broadcaster, announced that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely […]

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Nat Geo launches kid’s footwear with Clarks inspired by photo ark endangered species project

April 4, 2019

National Geographic has launched Clarks Kids X National Geographic, a colourful, stylish and striking collection with designs inspired by some of the most amazing species on the planet, in collaboration with ones of the world’s leading names in footwear. Sustainability is a major feature of this collection. Tying in with National Geographic’s strong focus on […]

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Skyworth signs worldwide license deal with Via Licensing’s advanced audio coding patent pool

April 2, 2019

Skyworth, a leading technology company headquartered in China, and Via Licensing, the collaborative licensing leader, has announced signing of an Advanced Audio Coding (AAC) patent pool agreement granting Skyworth a worldwide license to use the patented technology in its televisions. “We are glad to reach this global agreement with Skyworth, and welcome Skyworth into the […]

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Discovery, BBC Studios signs global content partnership

April 2, 2019

Discovery, Inc. and BBC Studios announce a series of agreements, reigniting their historic relationship with a multi-million pound global content partnership spanning a library of premium factual series to power a new global streaming service, and a bespoke development deal for BBC Studios’ iconic genres of natural history, animals, adventure, science, travel, space, history and […]

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MDL announces Angry Birds agreement with Alpitour S.p.A.

April 2, 2019

Maurizio Distefano Licensing (MDL), which manages licensing for the Angry Birds brand in Italy and Switzerland on behalf of brand owner Rovio Entertainment Corporation, has announced a major new licensing agreement. Leading Italian travel company Alpitour S.p.A has signed a special Licensed Experience contract through which it will promote its seaside resorts across the Mediterranean […]

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Reliance Retail buys ITC’s menswear brand John Players

March 28, 2019

Reliance Industries Ltd reportedly said that its unit Reliance Retail Ltd has acquired consumer goods company ITC Ltd’s menswear brand John Players. The acquisition would help Reliance Retail readymade garments and accessories portfolio in the fashion and lifestyle retail space, says report. ITC sold the brand John Players and related trademarks and intellectual property to […]

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Rocket Licensing signs three new licenses

March 25, 2019

Independent licensing company Rocket Licensing, which represents the world-famous Godzilla brand in the UK and Ireland on behalf of Japanese licensor and brand owner Toho, has announced the signing of three new licenses. The agreements, in the apparel and home textiles categories, are announced as excitement builds in the run-up to the launch of Warner […]

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YouTube denies reports on plans to cancel high-end dramas, comedies

March 25, 2019

YouTube has denied reports on plans to cancel high-end dramas and comedies on its paid service platform. Earlier Bloomberg reported that the platform has stopped accepting new pitches for high-budget scripted shows. YouTube has several high-end dramas and comedies currently in production and will soon reveal new and returning series, says report. There is direct […]

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adidas collaborates with Game of Thrones for Ultraboost collection

March 22, 2019

adidas Running announces the highly anticipated collaborative project with legendary  television series Game of Thrones. Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture. Now, ahead of its eighth and final season , adidas […]

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