Collaborations

Seventh Street ropes in Rajkumar Rao as brand ambassador for India

September 6, 2018

Seventh Street, the renowned eyewear brand announced the leading Bollywood star, Rajkumar Rao as the brand ambassador for India. Personality, style and comfort with a tinge of fun are the features that stand out in all the eyewear collections of Seventh Street. Beautifully crafted and perfectly balanced between fit and style, the optical frames are […]

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Sony announces acquisition of media rights for Euro 2020, UEFA Nations League

September 6, 2018

Sony Pictures Networks India (SPN) announced the acquisition of exclusive television and digital rights for UEFA Euro 2020 and inaugural UEFA Nations League football tournaments. The UEFA Nations League has been created for the 55-member nations of UEFA, the European governing body of football. This will largely replace international friendlies in Europe. The inaugural edition […]

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Bollywood actress Kriti Kharbanda to endorse P C Chandra Jewellers

September 5, 2018

PC Chandra Jeweller has announced Bollywood actress Kriti Kharbanda as its new brand ambassador to promote the popular jewellery brand pan India. The 29-year-old said in a statement, ” I feel really honoured and happy to be part of the P C Chandra team. It’s my first jewellery endorsement and because I have also studied […]

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BSNL ropes in Indian boxer MC Mary Kom as its brand ambassador

September 5, 2018

State-run telecom firm Bharat Sanchar Nigam Limited (BSNL) roped in Indian boxer MC Mary Kom as its brand ambassador. As per the association, Mary Kom will be promoting the brand for two years. “One thing I always say is never give up, always fight and win. BSNL is also full of energy and together we […]

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Lavie ropes in Anushka Sharma as its brand ambassador

September 4, 2018

Lavie has signed up Bollywood youth icon and actress Anushka Sharma as its brand ambassador. The campaign has been shot in the lush greens of English countryside which will be launching soon. Sandeep Goenka, Chief Operating Officer, Bagzone Lifestyles said, “We are so thrilled to have Anushka Sharma on board for this collaboration. Her personality […]

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Now send musical GIFs to Snapchat, thanks to TuneMoji

August 30, 2018

Snapchat users will now be able to send musical GIFs through chats, or as part of stories through TuneMoji. The music GIF network is integrating into Snap allowing the app’s millions of users to add TuneMojis in chats and stories. However, you will need to have both TuneMoji and Snapchat downloaded in order to send […]

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Anushka Sharma partners with Fujifilm India to promote Instax cameras

August 25, 2018

Bollywood actress Anushka Sharma has joined hands with Fujifilm India for a digital partnership to promote its Instax range of instant cameras. “The collaboration with Anushka known for her “inherent charm” and “novelty” is for the period of August to November 2018,” the company announced via a statement on Friday. Fujifilm plans to influence Anushka’s […]

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ICICI Bank inks multi-year partnership with Manchester United

August 23, 2018

ICICI Bank announced a multi-year deal with Manchester United to create a range of competitive co-branded credit and debit card to the club’s 35 million Indian followers. Anup Bagchi, Executive Director, ICICI Bank said, “This collaboration further underscores our commitment to deliver innovative, powerful and distinctive value propositions to our customers. These co-branded cards are […]

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Nazara Technologies invests in InstaSportz, to enter offline gaming market

August 16, 2018

Nazara Technologies Limited, a leading mobile game company, announced a minority investment in InstaSportz Consultancy, a Bangalore based VR gaming company. With this move, Nazara proposes to enter the offline gaming space to offer interactive entertainment via VR lounges in Tier 1 and 2 cities across India. Instasportz is an established startup in offline VR […]

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Airtel, Ustad Amjad Ali Khan to bring a soulful rendition of national anthem

August 14, 2018

Airtel and famous Sarod player Ustad Amjad Ali Khan, supported by Amaan Ali Bangash and Ayaan Ali Bangash, have joined hands to create a special sarod rendition of the national anthem to honour the 72nd Independence Day of India. The 72nd Independence Day will be celebrated in India on August 15 (Wednesday). Commenting on the […]

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KL Rahul joins Virat Kohli, signs three-year contract with Puma

August 9, 2018

Joining Indian Captain Virat Kohli, Global sportswear brand PUMA has roped in Indian cricketer KL Rahul as brand ambassador. PUMA announced a three-year association with the cricketer which will see him feature in exciting brand campaigns and promote the latest product lines across performance and sporty style categories The association has been facilitated by Cornerstone […]

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#TuesdayTrivia: These celebrities invested in part-financing consumer product firms

August 7, 2018

While most of the celebrities forayed into fashion and hospitality sector, there are others who believed fitness as the ultimate thing. A league of celebrities has shifted their focus from brand endorsements to part-financing consumer products firms, and help influence sales. Venturing into businesses other than acting is not unheard of and joining the bandwagon […]

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Adda52 ropes in West Indies Cricketer Chris Gayle as brand ambassador

August 6, 2018

Chris Gayle, the Jamaican Cricket Hero has partnered with Adda52 to become their brand ambassador. Gayle symbolizes both fun and success, making him the right choice to showcase Adda52’s vision. Adda52 is poker pioneers in India. The synergies between Gayle and Adda52 and the former’s interest in the game of Poker makes it the right […]

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Ranveer Singh becomes new brand ambassador of Nivea Men

August 6, 2018

Nivea has roped in Bollywood actor Ranveer Singh as the new brand ambassador for Nivea Men. The ‘Padmaavat’ actor, with his stardom and popularity, will help the brand directly communicate to young India and create further aspiration for Nivea Men in India. Commenting on the association, Ranveer Singh was quoted as saying, “NIVEA is a […]

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