Collaborations

IJsboerke unveils the delicious Fruit-tella ice cream

March 11, 2019

Ijsboerke has started, on top of its licensing collaborations with well known Belgian brands such as Jules Destrooper, Jacques Chocolade, Leonidas and Studio 100, a collaboration with Fruit-tella , the well known chewy candy brand of Perfetti Van Melle. The new impulse ice cream is inspired by the popular Fruit-tella sweets and it’s a perfect cross […]

Read More

Future Retail signs agreement with 7-Eleven

March 11, 2019

Future Retail has announced that its subsidiary has signed an agreement with 7-Eleven, Inc., the world’s largest convenience retailer with more than 67,000 stores worldwide to develop and operate 7-Eleven stores within India. The new master franchisee plans to build 7-Eleven stores as well as convert some of its existing locations to the 7-Eleven brand. […]

Read More

Tubi signs licencing deal with NBCUniversal

March 11, 2019

Tubi, the world’s largest ad-supported video on demand has signed a licensing deal with NBCUniversal, which will add nearly 400 television episodes and movies as part of its aggressive plan to expand in 2019. The Tubi customers will be able to access a variety of movies and television series from one of the world’s leading […]

Read More

LicenseWorks, Ironman launch product licensing program in India

January 28, 2019

LicenseWorks, a full-service strategic brand licensing agency has partnered with IRONMAN, a Wanda Sports Holdings company, to extend the Ironman, Iron Girl and Iron Kids brands in India to best-in-class manufacturers and retailers across all categories from apparel, footwear, and fitness equipment to healthy food alternatives. As per the agreement, LicenseWorks will develop a comprehensive […]

Read More

Hennessy, Opening Ceremony announce ‘East Meets West’ collaboration

December 24, 2018

Hennessy, the world’s best-selling Cognac, announced the first-ever collaboration with fashion house ‘Opening Ceremony’ to celebrate an encounter of two cultures – “East Meets West” with an X.O-inspired limited-edition collector’s piece. Available at openingceremony.com, the Hennessy X.O “East Meets West” travel bag by Opening Ceremony is inspired by co-founders’ Carol Lim and Humberto Leon’s heritage and world travel, with an aesthetic that blends tradition […]

Read More

HSIL’s Benelave ropes in Shraddha Kapoor as brand ambassador

December 14, 2018

Benelave, from the house of HSIL, has signed Bollywood actress Shraddha Kapoor as its brand ambassador to elevate brand awareness and visibility. Benelave offers a wide range of bath space products to suit the needs of value-seeking consumers. Speaking on the new partnership, Shraddha said, “HSIL is one of the most trusted and iconic companies […]

Read More

Virat Kohli’s athleisure brand One8 forays into fragrances segment

December 6, 2018

Indian cricket team captain Virat Kohli has expanded the product portfolio for his brand One8 and launched his fragrance collection. Virat Kohli had launched his athleisure brand One8 last year in collaboration with German sports lifestyle brand Puma. The product portfolio includes Eau De Parfum, deodorants and pocket sprays, the company said. One8 Fragrances will […]

Read More

Kendall, Kylie Jenner drop an apparel line & we’re drooling!

December 1, 2018

To all the fashionistas out there, the Kardashian duo – Kendall and Kylie Jenner have released a line of apparel in partnership with PacSun. The collection comprises of puffer coats, frayed denim, and cropped jackets, as per a report in Seventeen. The collection is available at Macy’s and ranges from USD 385 for the ultra-luxe […]

Read More

Kim Kardashian x Kylie Jenner’s new lipstick collab teased. See pics

November 22, 2018

Kardashian sisters — Kylie Jenner and Kim Kardashian finally revealed the sophomore makeup collaboration between KKW Beauty and Kylie Cosmetics. The youngest sibling of the Kardashian-Jenner clan and the youngest self-made billionaire took to the Instagram to unveil the four-piece lip set. The collaboration is set to launch on Black Friday, which falls on November […]

Read More

Tommy Hilfiger announces Zendaya as the new global women’s ambassador

October 24, 2018

Tommy Hilfiger, which is owned by PVH Corp announces that actress Zendaya, who recently starred in the blockbusters Spider-Man: Homecoming and The Greatest Showman, will be the new global women’s ambassador and will appear in the brand’s global integrated campaign beginning in Spring 2019. Reflecting the company’s continued strategic commitment to expanding its women’s businesses […]

Read More

Traworld ropes in Sonam K Ahuja as its brand ambassador

October 23, 2018

Traworld, the luggage brand roped in Bollywood actor Sonam K Ahuja as their brand ambassador. The fashion diva will be endorsing Traworld to create a new style statement for exceptional travelers with their premium luggage offerings. Commenting on the association, Sonam said, “I am super excited to endorse premium luggage brand ‘Traworld’. Traworld goes well […]

Read More

To expand customer base, Eros Now partners with FreeCharge

October 10, 2018

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has partnered with FreeCharge, one of India’s leading digital marketplaces for financial services and products. Talking about the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “The adoption and growth […]

Read More

ZEE5 ties up with Reliance Jio, sign content sharing deal

October 10, 2018

After two months of tough negotiations, ZEE Entertainment Enterprises, and Reliance Jio Infocomm, India’s leading digital services provider announced that an agreement has been achieved to release ZEE’s entire content library on Jio’s platforms, with immediate effect. This decision will enhance the experience of over 227million subscribers of Jio, giving them access to Zee’s content, […]

Read More

Nykaa Cosmetics signs Janhvi Kapoor as its first brand ambassador

October 8, 2018

Popular beauty e-commerce portal, Nykaa Cosmetics has signed Bollywood newcomer Janhvi Kapoor as its first brand ambassador since its inception six years ago. The deal marks the Dhadak actress first entry into the world of brand endorsements. However, no terms of the contract have been divulged yet. As per the association, Kapoor will appear in […]

Read More