Collaborations

Virat Kohli’s athleisure brand One8 forays into fragrances segment

December 6, 2018

Indian cricket team captain Virat Kohli has expanded the product portfolio for his brand One8 and launched his fragrance collection. Virat Kohli had launched his athleisure brand One8 last year in collaboration with German sports lifestyle brand Puma. The product portfolio includes Eau De Parfum, deodorants and pocket sprays, the company said. One8 Fragrances will […]

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Kendall, Kylie Jenner drop an apparel line & we’re drooling!

December 1, 2018

To all the fashionistas out there, the Kardashian duo – Kendall and Kylie Jenner have released a line of apparel in partnership with PacSun. The collection comprises of puffer coats, frayed denim, and cropped jackets, as per a report in Seventeen. The collection is available at Macy’s and ranges from USD 385 for the ultra-luxe […]

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Kim Kardashian x Kylie Jenner’s new lipstick collab teased. See pics

November 22, 2018

Kardashian sisters — Kylie Jenner and Kim Kardashian finally revealed the sophomore makeup collaboration between KKW Beauty and Kylie Cosmetics. The youngest sibling of the Kardashian-Jenner clan and the youngest self-made billionaire took to the Instagram to unveil the four-piece lip set. The collaboration is set to launch on Black Friday, which falls on November […]

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Tommy Hilfiger announces Zendaya as the new global women’s ambassador

October 24, 2018

Tommy Hilfiger, which is owned by PVH Corp announces that actress Zendaya, who recently starred in the blockbusters Spider-Man: Homecoming and The Greatest Showman, will be the new global women’s ambassador and will appear in the brand’s global integrated campaign beginning in Spring 2019. Reflecting the company’s continued strategic commitment to expanding its women’s businesses […]

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Traworld ropes in Sonam K Ahuja as its brand ambassador

October 23, 2018

Traworld, the luggage brand roped in Bollywood actor Sonam K Ahuja as their brand ambassador. The fashion diva will be endorsing Traworld to create a new style statement for exceptional travelers with their premium luggage offerings. Commenting on the association, Sonam said, “I am super excited to endorse premium luggage brand ‘Traworld’. Traworld goes well […]

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To expand customer base, Eros Now partners with FreeCharge

October 10, 2018

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has partnered with FreeCharge, one of India’s leading digital marketplaces for financial services and products. Talking about the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “The adoption and growth […]

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ZEE5 ties up with Reliance Jio, sign content sharing deal

October 10, 2018

After two months of tough negotiations, ZEE Entertainment Enterprises, and Reliance Jio Infocomm, India’s leading digital services provider announced that an agreement has been achieved to release ZEE’s entire content library on Jio’s platforms, with immediate effect. This decision will enhance the experience of over 227million subscribers of Jio, giving them access to Zee’s content, […]

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Nykaa Cosmetics signs Janhvi Kapoor as its first brand ambassador

October 8, 2018

Popular beauty e-commerce portal, Nykaa Cosmetics has signed Bollywood newcomer Janhvi Kapoor as its first brand ambassador since its inception six years ago. The deal marks the Dhadak actress first entry into the world of brand endorsements. However, no terms of the contract have been divulged yet. As per the association, Kapoor will appear in […]

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Jaquar associates with ‘Koffee with Karan’ as official lifestyle partner

October 8, 2018

Jaquar Group, the bathroom and lighting solutions brand, has associated with Star World for its flagship show- Koffee with Karan as the official lifestyle partner for the sixth season of the show. The show stars Bollywood Director Karan Johar as a host which premieres on October 21. As per the association, Jaquar Group will refresh […]

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Standard to partner with ISL’s Kerala Blasters

October 5, 2018

Standard, FMEG brand owned by Havells India announced its partnership with Kerala Blasters for the season, making its first association with the Indian Super League. “We are delighted to associate with Kerala Blasters as they are a rare blend of youthful energy, exuberance, talent, and popularity that complements the brand ethos of ‘young energy of […]

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Eros Now enters into strategic partnership with FashionTV

September 27, 2018

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with leading fashion and lifestyle channel, Fashion TV (FTV). With this association, Eros Now will be the first OTT player to venture into the fashion […]

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Alcis Sports associates with Inspire Institute of Sport

September 6, 2018

Alcis Sports, an Indian performance wear brand announced their partnership with Inspire Institute of Sport (IIS). As per the association, the company will exclusively provide its technologically advanced sportswear for all athletes of the institute. The tie-up between the two entities means that IIS athletes will be able to train in apparel equipped with the […]

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Seventh Street ropes in Rajkumar Rao as brand ambassador for India

September 6, 2018

Seventh Street, the renowned eyewear brand announced the leading Bollywood star, Rajkumar Rao as the brand ambassador for India. Personality, style and comfort with a tinge of fun are the features that stand out in all the eyewear collections of Seventh Street. Beautifully crafted and perfectly balanced between fit and style, the optical frames are […]

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Sony announces acquisition of media rights for Euro 2020, UEFA Nations League

September 6, 2018

Sony Pictures Networks India (SPN) announced the acquisition of exclusive television and digital rights for UEFA Euro 2020 and inaugural UEFA Nations League football tournaments. The UEFA Nations League has been created for the 55-member nations of UEFA, the European governing body of football. This will largely replace international friendlies in Europe. The inaugural edition […]

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