Collaborations

Indian football team captain Sunil Chhetri named StarPick’s brand ambassador

June 15, 2018

Indian football team captain Sunil Chhetri was appointed as brand ambassador of online fantasy sports platform StarPick. “We are thrilled to have the true champion of Indian Football, Sunil Chhetri, as our brand ambassador, who shares his admiration for the World Cup as well as his vision for football in fantasy sports, which is slated […]

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Valiant announces merchandising partnership with Tycoon Enterprises

June 14, 2018

Valiant Entertainment announced a new partnership with Tycoon Enterprises, which will represent Valiant for merchandising opportunities in Mexico based on the publisher’s library of critically acclaimed titles, including Harbinger, Bloodshot, X-O Manowar, among others. “We are thrilled to be partnering with Tycoon to expose our comic book readers and fans in the Latin American market […]

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Stanley Lifestyles, Conde House to unveil unique Japanese products in India

June 14, 2018

Indian furniture retailer Stanley Lifestyles has collaborated with Japanese luxury furniture brand Conde House to unveil first of a kind Japanese product in India. The collaboration will bring Japanese woodwork and elegance to Indian home interiors’ market through Stanley’s GLE store in Bangalore. Commenting on the launch, Sunil Suresh, Founder of Stanley said, “Indian furniture […]

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FIFA World Cup 2018: Here’s how brands are slugging out fan’s cash, attention

June 13, 2018

Irrespective of caste, creed and religion; Football transcends geographical boundaries and unite fans all over the world. While the football fever grips the nation, brands are leaving no stone unturned for promoting the tournament among its Indian fans. Sony Pictures Network (India), the official India broadcast partner for FIFA World Cup 2018, is all set […]

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William Grant & Sons announces first local production venture in India

June 12, 2018

William Grant & Sons, the 130-year-old family run Scottish distiller, partnered with Modi Distilleries Limited to launch Grant’s Blended Scotch whisky in India. As per the deal, Grant’s Scotch Whisky will be shipped in bulk from Scotland to Modi’s distillery at Modinagar in Uttar Pradesh. From Uttar Pradesh, it will be bottled and packaged before […]

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Nike, Levi’s collaborate for new line of footwear and apparel

June 9, 2018

Nike and Levi’s have collaborated once again for a new line of co-branded footwear and apparel collection. Following the success of their last collaboration, the two companies have returned with a new pair of co-branded Air Jordan IV’s and trucker jacket in washed black and white denim, respectively. Both items include branded dark copper shank […]

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Reliance Brands acquires Rhea Retail for $30 million

June 9, 2018

Billionaire Mukesh Ambani-led Reliance Industries Ltd has acquired Rhea Retail Pvt. Ltd, for Rs 203.46 crore or $30 million in cash, reports Vccircle. The acquisition was made through unit Reliance Brands Ltd, the energy-to-telecom corporation said in a stock-exchange filing on Friday. However, no regulatory approvals were required for the acquisition. The acquisition will result […]

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WildBrain associates with Alopra to co-produce season two of HYDRO and FLUID

June 5, 2018

WildBrain, a leading digital kids’ network & studio, has signed an agreement with Brazil-based animation studio, Alopra, to co-produce season two of HYDRO and FLUID, a fast-paced, language agnostic, slapstick comedy series on YouTube, marking the first-ever co-production from the WildBrain studio. Under the agreement, WildBrain is acquiring a 50% stake in seasons one and […]

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Myntra to collaborate with Justin Bieber for a new fashion label?

June 5, 2018

Myntra, the FlipKart owned fashion and lifestyle e-tailer has reportedly entered into a partnership with pop-sensation Justin Bieber to unveil a co-branded fashion label. Myntra has been mailing a survey to men between 15 and 35 years of age to know about their opinion about popular male musicians. At present Myntra has seemingly already signed […]

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Toonz Media, Yellow Entertainment sign global preschool content deal

June 5, 2018

India-based Toonz Media Group and Australian-based Yellow Entertainment announce a co-development and co-production partnership and global distribution deal for multiple forthcoming preschool animated series. Greg Page, co-founder of The Wiggles and President of Yellow Entertainment, will serve as Executive Producer.  P. Jayakumar (CEO, Toonz) and Alec Miller (VP Creative Development, Yellow Entertainment) will be the […]

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