Collaborations

Nazara Technologies invests in InstaSportz, to enter offline gaming market

August 16, 2018

Nazara Technologies Limited, a leading mobile game company, announced a minority investment in InstaSportz Consultancy, a Bangalore based VR gaming company. With this move, Nazara proposes to enter the offline gaming space to offer interactive entertainment via VR lounges in Tier 1 and 2 cities across India. Instasportz is an established startup in offline VR […]

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Airtel, Ustad Amjad Ali Khan to bring a soulful rendition of national anthem

August 14, 2018

Airtel and famous Sarod player Ustad Amjad Ali Khan, supported by Amaan Ali Bangash and Ayaan Ali Bangash, have joined hands to create a special sarod rendition of the national anthem to honour the 72nd Independence Day of India. The 72nd Independence Day will be celebrated in India on August 15 (Wednesday). Commenting on the […]

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KL Rahul joins Virat Kohli, signs three-year contract with Puma

August 9, 2018

Joining Indian Captain Virat Kohli, Global sportswear brand PUMA has roped in Indian cricketer KL Rahul as brand ambassador. PUMA announced a three-year association with the cricketer which will see him feature in exciting brand campaigns and promote the latest product lines across performance and sporty style categories The association has been facilitated by Cornerstone […]

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#TuesdayTrivia: These celebrities invested in part-financing consumer product firms

August 7, 2018

While most of the celebrities forayed into fashion and hospitality sector, there are others who believed fitness as the ultimate thing. A league of celebrities has shifted their focus from brand endorsements to part-financing consumer products firms, and help influence sales. Venturing into businesses other than acting is not unheard of and joining the bandwagon […]

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Adda52 ropes in West Indies Cricketer Chris Gayle as brand ambassador

August 6, 2018

Chris Gayle, the Jamaican Cricket Hero has partnered with Adda52 to become their brand ambassador. Gayle symbolizes both fun and success, making him the right choice to showcase Adda52’s vision. Adda52 is poker pioneers in India. The synergies between Gayle and Adda52 and the former’s interest in the game of Poker makes it the right […]

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Ranveer Singh becomes new brand ambassador of Nivea Men

August 6, 2018

Nivea has roped in Bollywood actor Ranveer Singh as the new brand ambassador for Nivea Men. The ‘Padmaavat’ actor, with his stardom and popularity, will help the brand directly communicate to young India and create further aspiration for Nivea Men in India. Commenting on the association, Ranveer Singh was quoted as saying, “NIVEA is a […]

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Wait, what! Masaba Gupta bags ‘Game of Thrones’ official merchandise deal

August 6, 2018

In what could be termed as good news for all the Targaryen and Stark fans, ace designer Masaba Gupta has acquired the official license to create apparel, home products, and jewellery inspired by the cast of the epic show ‘Game of Thrones’ for India, the UK, and Indonesia. According to a Mid-Day report, the collection […]

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Yoozoo Games collaborates with Sunny Leone for a mobile game

July 27, 2018

Celebrities never sighed away from limelight and partnerships, and the latest to join the bandwagon is Bollywood actress Sunny Leone. If a report in the Economic Times is to be believed, Chinese gaming giant Yoozoo Games (previously Youzu Interactive) has inked a three-year collaboration with Sunny Leone and Mumbai-based game development studio Gamiana for a […]

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Now, Sesame Street is entering classrooms. Here’s how

July 24, 2018

Sesame Workshop has partnered with McGraw-Hill for classroom curriculum featuring “Sesame Street” characters. According to the experts, the move could open the door for other companies to move into the sensitive learning space with possible influence on children. However, no financial terms for their new line of classroom instructional materials have been disclosed yet. According […]

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Ahead of World Cup, Opro inks new deal with USA Rugby

July 19, 2018

USA Rugby has named Opro as their official mouthguard partner. Under the partnership, the UK-based company will be supplying both the men’s and women’s national teams with specially designed mouthguards. The transaction was done ahead of the Rugby World Cup Sevens 2018 in San Francisco this year. The mouthguards will be made available for purchase […]

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