Honda a lollipop on wheels! Brand Licensing Collaborations Food Licensing Top News 

Honda Scoopy I x Chupa Chups: a lollipop on wheels!

Honda joins forces with Perfetti Van Melle in Thailand on a collaboration between the popular Scoopy I motorcycle and the Chupa Chups lollipop brand.  Honda Scoopy I x Chupa Chups: a lollipop on wheels! In Thailand, Honda launches a limited edition Scoopy I Chupa Chups model with a matching helmet that combines the spirit of fun and colour of the lollipop brand with the movement and expression of the Scoopy on a scooter and helmet in a retro style with a modern twist. The set is available as of this September in…

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Casio Watch Brand Licensing Collaborations Top News 

Casio to Release Royal Air Force x G-SHOCK – GRAVITYMASTER

GRAVITYMASTER Timepiece With Carbon Core Guard Structure The second instalment from the bespoke collection as Official Partner to HM Armed Forces Casio Computer Co., Ltd. today announced the Royal Air Force x G-SHOCK GRAVITYMASTER will be the second timepiece to be released as part of G-SHOCK’s partnership with the Ministry of Defence, in a deal brokered by IMG. Casio to Release Royal Air Force x G-SHOCK – GRAVITYMASTER G-SHOCK is an unbreakable timepiece built from a ‘Never Give Up’ philosophy that makes it perfectly equipped to support UK Servicemen –…

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Branded Masks Collaborations Food Licensing Top News 

Provoke A Smile With Perfetti Van Melle Masks

WHEN A SMILE IS HIDDEN, PROVOKE ONE WITH SWEETS AND COLOUR! Perfetti Van Melle group, one of the sweetest groups in the world, is always ready to spread fun and color with its popular brands no matter what happens! Provoke A Smile With Perfetti Van Melle Masks In these challenging times, the brands are just perfect to cheer up the latest accessory in any outfit: an amazing fashionable collection of face masks has been developed with four of its most popular and international brands: Chupa Chups, Mentos, Smint and Airheads. Perfetti Van Melle…

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Art & Design Collaborations Home Decor 

Hèrmosa x Gauri Khan for an exclusive furniture line!

Hèrmosa Design Studio collaborates with design maven Gauri Khan for an exclusive furniture line Hèrmosa x Gauri Khan for an exclusive furniture line! Interior designer Gauri Khan and home dĂŠcor haven Hèrmosa Design Studio are ushering a new chapter in the realm of luxury interiors with a collaboration unlike any other. The design maven will now be bringing her unparalleled sense of style to Hèrmosa by designing an exquisite furniture line for the brand. An exciting sneak peek of what’s to come can be found in the premium coasters released…

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#ThatLicensedMerchGirl Brand Licensing Collaborations Know-How Retail Top News 

Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing

Licensing Corner is ‘The First Digital News Media in India on Brand Licensing & Brand Extension Industry’ We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collections! Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing Covid has impacted Licensing & Merchandising Industry in a huge form, as we purely depend on the retail sale of consumer products and revenue / royalty generated from the same. With Consumer Trends shifting drastically and…

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Brand & Lifestyle Character Licensing Collaborations 

Wrogn Announces Exclusive Fashion Collection Inspired by Illumination’s Minions

WROGN, the breakaway youth fashion brand, announced the launch of a new fashion collection, MINIONS x WROGN today. This fashion collaboration brings together two of the biggest pop culture icons of today – Illumination’s larger-than-life Minions and WROGN co-creator and Captain of the Indian Cricket team, Virat Kohli. Created in partnership with Universal Brand Development and licensing agent, Black White Orange, and designed by team Wrogn, the brand-new collection offers 10 unique designs in various colors and styles and will be available across offline and online stores in India from August 2020. Wrogn Announces…

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Goodyear watch collection Brand & Lifestyle Brand Licensing Collaborations 

GOODYEAR Launches Exclusive Watch Collection With B.R.M Chronographes

Goodyear has combined a global licensing collaboration with a motorsport agreement to launch an exclusive watch collection with French luxury watch specialist B.R.M Chronographes. This follows the recent announcement that Goodyear has joined forces with the Algarve Pro Racing team champion European Le Mans Series, who will be showcasing the B.R.M Chronographes. GOODYEAR Launches Exclusive Watch Collection With B.R.M Chronographes The design of the timepieces will match the look of the Algarve Pro car, reflecting Goodyear’s fundamental association with motorsport. “We are excited to channel Goodyear’s rich racing pedigree and the…

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Wrogn Virat Kohli Brand & Lifestyle Collaborations 

WROGN has announced the launch of a new collection – Animal Planet X WROGN

USPL’s apparel line Wrogn, in association with wildlife channel Animal Planet, has announced the launch of a new collection – Animal Planet X WROGN. The apparel range aims to underline the cause of endangered species. “I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment,” said Kohli. Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays an endangered animal…

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Adidas Sauce Collection Celebrity Licensing Collaborations Food Licensing Sports Licensing 

Adidas, McDonalds ‘Saucy’ Collab with NBA Players

Adidas and NBA players James Harden, Damian Lillard and Tracy McGrady have teamed with McDonald’s to release a new line of shoes and apparels. Adidas, McDonalds ‘Saucy’ Collab with NBA Players Adidas and McDonald’s are introducing the Sauce Pack, a collection of shoes and apparel inspired by basketball stars and McDonald’s sauces. The deal was brokered by The Joester Loria Group, which represents McDonald’s. “When you come across a hooper with a unique aura and style of play, we say they have sauce,” the companies said in a statement. “It’s every player’s goal to develop their own…

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Collaborations Entertainment Licensing 

Spotify, Warner Bros. DC signs licensing deal to produce original podcast

Spotify, Warner Bros. DC signs licensing deal to produce original podcast. DC the home of Superman, Batman, Wonder Woman, Harley Quinn, The Joker and many more iconic DC Super Heroes and Super-Villains today announced a new multi-year deal to produce and distribute an original slate of narrative scripted podcasts. Spotify, the audio streaming subscription service, is committed to an annual slate of new dramatic and comedic podcasts that Warner Bros. will develop and produce. Under terms of the deal, Spotify will have a first look at original scripted narrative DC…

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