Brand & Lifestyle

Bebe acquires European fashion brand Charles Vögele

November 13, 2018

GAEBB Group, a joint venture formed by Great American Group, LLC, a wholly-owned subsidiary of B. Riley Financial, and Bebe stores, has acquired the rights to purchase the assets of European fashion retailer Charles Vögele. GAEBB has purchased substantially all common stock and assets, including remaining store inventory and merchandise, real estate, intellectual property, and […]

Read More

Authentic Hendrix, Libertine partner to create luxury apparel collection

November 13, 2018

Epic Rights and Perryscope Productions, exclusive retail branding partners for Authentic Hendrix, which celebrates the extraordinary artistry, style, vision and talent of iconic rock guitarist Jimi Hendrix announced a new luxury apparel partnership. The association blends the spirit of Hendrix with Los Angeles-based fashion label Libertine, founded by innovative designer Johnson Hartig. The Authentic Hendrix-Libertine […]

Read More

Lionsgate inks Indian VoD agreement with SonyLIV

November 2, 2018

Lionsgate India and SonyLIV are partnering to kick off next week’s Diwali Festival with the launch of ‘Lionsgate Play’ on the SonyLIV streaming platform. SonyLIV is one of the largest local broadcast-owned over-the-top platforms in India in terms of viewership and consumption.  It is renowned for hit series such as Indian Idol and Kaun Banega […]

Read More

Now, book original licensed character mascots with ‘ICelebrity’

October 25, 2018

Want to make your child’s party memorable? Want to sport character mascots but often gets confused between real and fake? Don’t worry we have a solution! After seven glorious years of hard work, competence, and determination, Rooh Entertainment launched India’s 1st celebrity booking hub – ICelebrity. ICelebrity is one-stop e-platform for booking celebrities, models, entertainers, […]

Read More

U.S. Polo Assn opens 1,050 monobrand retail stores, continues global expansion

October 25, 2018

USPA Global Licensing, the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. has surpassed a major milestone by opening approximately 1,050 monobrand retail stores globally. Additionally, the $1.6B sport-inspired global lifestyle brand shared that U.S. Polo Assn. has continued its aggressive international expansion efforts and […]

Read More

Tommy Hilfiger announces Zendaya as the new global women’s ambassador

October 24, 2018

Tommy Hilfiger, which is owned by PVH Corp announces that actress Zendaya, who recently starred in the blockbusters Spider-Man: Homecoming and The Greatest Showman, will be the new global women’s ambassador and will appear in the brand’s global integrated campaign beginning in Spring 2019. Reflecting the company’s continued strategic commitment to expanding its women’s businesses […]

Read More

Traworld ropes in Sonam K Ahuja as its brand ambassador

October 23, 2018

Traworld, the luggage brand roped in Bollywood actor Sonam K Ahuja as their brand ambassador. The fashion diva will be endorsing Traworld to create a new style statement for exceptional travelers with their premium luggage offerings. Commenting on the association, Sonam said, “I am super excited to endorse premium luggage brand ‘Traworld’. Traworld goes well […]

Read More

Nokia phones announces Alia Bhatt as the brand ambassador

October 16, 2018

HMD Global, Nokia phones announced Alia Bhatt as the face of Nokia phones in India. Bhatt connects strongly with today’s generation of Indians who are multi-dimensional, multi-faceted and multi-achievers. Her success and her personality, therefore, make her align perfectly with Nokia phones and with HMD-Global, itself a young, entrepreneurial brand, the official statement said. Announcing the […]

Read More

The Walt Disney Company restructures executive team

October 16, 2018

As a part of its pending acquisition of 21st Century Fox, The Walt Disney Company has made key organizational changes to its Media Networks divisions. Peter Rice will become the chairman of Walt Disney Television and co-chair of Disney Media Networks. The new group under Rice will include ABC Television Network, ABC Studios, the ABC […]

Read More

Sutikki engages as multi-territory merchandising partner for ‘Moon and Me’

October 13, 2018

Sutikki, the kids and family division of Bento Box Entertainment, announced a worldwide distribution agreement (excluding the US, UK and China) with 9 Story Distribution International. Sutikki also appointed 9 Story Brands as its global merchandising and licensing agent (excluding the UK and China). Sutikki and 9 Story will introduce Moon and Me – the […]

Read More

BFMe.in, DTDC Retail launches international cosmetics in India

October 12, 2018

BFMe.in or ‘Buy for Me’ India, a part of BFMe International, Hong Kong has signed an exclusive memorandum of understanding on October 9 with Lung Fung Group, Hong Kong to launch international cosmetic products online in India. The MOU was signed in an exclusive video linking ceremony organized at one of the premier retail stores […]

Read More

To expand customer base, Eros Now partners with FreeCharge

October 10, 2018

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has partnered with FreeCharge, one of India’s leading digital marketplaces for financial services and products. Talking about the partnership, Rishika Lulla Singh, CEO, Eros Digital, said, “The adoption and growth […]

Read More

ZEE5 ties up with Reliance Jio, sign content sharing deal

October 10, 2018

After two months of tough negotiations, ZEE Entertainment Enterprises, and Reliance Jio Infocomm, India’s leading digital services provider announced that an agreement has been achieved to release ZEE’s entire content library on Jio’s platforms, with immediate effect. This decision will enhance the experience of over 227million subscribers of Jio, giving them access to Zee’s content, […]

Read More

#LCExcl: Tete-a-Tete with Amit Aggarwal on ‘Legalities and Licensing in India’

October 9, 2018

In India, licensing is still at a nascent phase. We often get confused as to what is IP infringement or the legal hassles associated with licensing. From a legal point of view, intellectual property (IP) encompasses software, patents, patent disclosures, trademarks and service marks, logos, get-up, trade names, internet domain names, rights in designs, copyright […]

Read More