Brand & Lifestyle

Its official! Melbourne’s Etihad Stadium renamed as Marvel Stadium

May 26, 2018

In what could be termed as a great news for superhero fans, Etihad Stadium in Melbourne (Australia) has officially rebranded as ‘Marvel Stadium’ following an eight-year deal between Melbourne Stadiums Limited and Disney. The official rebrand will come September 1, along with a Marvel retail store and other activations at the AFL home. The deal […]

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Reliance Industries associates with PROLINE to co-brand sports apparels

May 25, 2018

Reliance Industries (RIL) has entered in a partnership with ‘PROLINE’ to co-brand a range of sports apparel manufactured using its ‘R|Elan’ fabrics. According to the agreement, the R|Elan’ co-branded ‘PROLINE’ products will use RIL’s ‘R|Elan Kooltex’ or ‘R|Elan FreeFlow’ fabrics to manufacture garments with special properties of odour free and quick dry. “The R|Elan technologies […]

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Jacqueline Fernandez to endorse Casio wrist watches

May 25, 2018

Actress Jacqueline Fernandez has been announced as the brand ambassador for Casio’s women’s range of wrist watches — Sheen, Baby-G and Enticer. The collaboration is a combination of the brand’s ideology with Jacqueline’s fashion and fitness forward attitude. “I have always admired and connected with Casio’s modern, efficient and extraordinary designs across its wide collection […]

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Absolut Vodka announces CPLG as licensing agency for global market

May 25, 2018

The Absolut Company, producer of the popular Absolut Vodka has announced CPLG its licensing agency for the global market. As per the agreement, CPLG will develop a global licensing programme across apparel, fashion, accessories, gifting and barware, targeting men and women of legal drinking age. Steve manners, executive vice president, CPLG, said, “We are thrilled […]

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UrbanClap becomes ‘Furniture Assembly Service Partner’ for IKEA

May 24, 2018

UrbanClap has associate with IKEA as Furniture Assembly Service partner in Hyderabad. The world’s largest furniture retailer will open its first store of about 400,000 square feet property in Hyderabad’s Hi-tech city in summer. IKEA is a Swedish home furnishings retailer popularly known for its well-designed and affordable flat packed furniture and Do it yourself […]

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Amazon launches ‘Merch Collab’ at Licensing Expo 2018: Here’s how it works

May 24, 2018

Amazon unveiled a new platform at the Las Vegas Licensing Expo that will allow licensors to develop and launch products faster than ever before. At the Keynote session at Licensing Expo, Amazon launched ‘Merch Collab’ by Amazon, bringing together brands and a group of about 150 artists to produce licensed apparel and other products. Merch […]

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Global licensing industry increases to $271.6 Billion in 2017: Report

May 24, 2018

The retail and related revenue generated globally by the trademark licensing business increased to USD 271.6 Billion in 2017, according to the Annual Global Licensing Industry Survey by the International Licensing Industry Merchandisers’ Association (LIMA). According to the report, the licensing industry increased by 3.3 per cent as compared to previous year to USD 262.7 […]

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Epic Games chooses IMG for consumer products licensing for ‘Fortnite’

May 23, 2018

Epic Games, the game developer and publisher of the popular Fortnite game franchise, has selected IMG to be its exclusive worldwide agency for consumer products licensing and promotions. Mark Rein, Vice President of Epic Games said, “Our players want Fortnite things so badly that they’re making their own stuff! We love that passion and think […]

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Himatsingka acquires exclusive licensing rights for Tommy Hilfiger Home

May 22, 2018

Himatsingka America, the wholly-owned step-down subsidiary of Bengaluru-based textile company Himatsingka Seide Ltd (HSL) has acquired the home portfolio of Global Brands Group Holding. The acquired home portfolio includes the exclusive license rights to the famous and iconic Tommy Hilfiger brand, the Copper Fit brand and other brands. The brand portfolio is estimated to contribute […]

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Dreamline collaborates with designer Krsnaa Mehta for new collection

May 22, 2018

Dreamline has launched an exclusive collection in collaboration with the eminent designer brand – India Circus by Krsnaa Mehta. The ‘India Circus’ collection from Dreamline features a wide range of home furnishing products designed by the renowned designer Krsnaa Mehta, which takes inspiration from the rich Indian heritage and is a celebration of vibrant culture. […]

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