Brand & Lifestyle

Spotify, Warner Bros. DC signs licensing deal to produce original podcast

June 20, 2020

Spotify, Warner Bros. DC signs licensing deal to produce original podcast. DC the home of Superman, Batman, Wonder Woman, Harley Quinn, The Joker and many more iconic DC Super Heroes and Super-Villains today announced a new multi-year deal to produce and distribute an original slate of narrative scripted podcasts. Spotify, the audio streaming subscription service, […]

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lc-royal-enfield-women-wear

Royal Enfield forays into women’s wear

June 16, 2020

Royal Enfield forays into women’s wear announces the launch of its first ever apparel and riding gear range, exclusively for women in India in its first ever Brand Extension deal.R Taking inspiration from the ‘motorcycling way of life’, the clothing range is designed to be aspirational yet accessible, supporting women in their pursuits of exploration. The […]

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RHS announces spring/summer Wax Lyrical Fragrant Garden range

June 16, 2020

RHS announces spring/summer Wax Lyrical Fragrant Garden range Floral fragrance partnership enters twelfth year with new fragrance and new designs The Royal Horticultural Society (RHS) has announced a new addition to the popular Fragrant Garden collection of fragrances from its enormously successful long-term partnership with home fragrance manufacturer, Wax Lyrical, along with a refreshed design. This collection […]

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Freaky Friday: Check Out These Must Have Branded Face Mask To Make That Style Statement!

June 5, 2020

Licensed & Branded Face Masks have helped save many licensing & fashion companies. Face masks have become a new essential items in the pandemic, with government enforcing their use and encouraging people to wear face coverings when they go out in public. For some, face masks are even becoming fashion or statement pieces. While the MHA […]

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Centric Brands

Brand licensing company Centric Brands files for bankruptcy

May 28, 2020

Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed […]

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Like Nastya

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide

May 26, 2020

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide Anastasia Radzinskaya, the six-year old YouTube sensation who vlogs under the name Like Nastya, has partnered with IMG to develop a line of licensed consumer products for her global fanbase. Ranked third on Forbes’ list of the highest grossing YouTube channels with more […]

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Drinks Licensing

IMG Appointed as AB INBEV’S Exclusive Licensing Representative

May 26, 2020

IMG Will Look to Grow Budweiser, Stella Artois, Beck’s and Leffe Brands in Europe and the Middle East Through Cross-Category Product Extensions IMG Appointed as AB INBEV’S Exclusive Licensing Representative in Key Territories IMG has been appointed by AB InBev as the exclusive licensing representative in Europe and the Middle East for the global brewer’s […]

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SMYK Collection

CHUPA CHUPS BRINGS THE SWEETEST COLLECTION EVER AT SMYK

May 26, 2020

Chupa Chups has partnered with SMYK, one of the most popular and acclaimed lifestyle retailers in Poland, to develop a great capsule collection of lifestyle products for its brand Cool Club.   Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection that includes apparel and accessories to dress Polish teens and tweens […]

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MasterChef Licensing Corner

MasterChef: Dream Plate Mobile Game Launches

May 25, 2020

MasterChef: Dream Plate Mobile Game Launches New App Game Allows Players To Step Into Famed MasterChef Kitchen And Participate In Show’s Signature Challenges Animoca Brands and Endemol Shine North America, producers of the hit culinary competition series MASTERCHEF, announced today that MasterChef: Dream Plate, a new mobile game based on the highly popular MasterChef franchise, […]

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Ananya Pandey in ONLY Skeletrina Print

Tokidoki enters India with Ananya Pandey x Tokidoki x ONLY Collection!

May 13, 2020

The uber-chic limited edition collection – Ananya Pandey x Tokidoki x ONLY Tokidoki, the global pop-culture brand famous for its larger-than-life characters enters India. While maintaining it’s roots of fashion & lifestyle global collaborations, such as Karl Lagerfeld, LeSportsac, Onitsuka Tiger.. and many more. The Brand is setting some serious style inspiration In its first collaboration […]

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