Brand & Lifestyle

Ahead of World Cup, Opro inks new deal with USA Rugby

July 19, 2018

USA Rugby has named Opro as their official mouthguard partner. Under the partnership, the UK-based company will be supplying both the men’s and women’s national teams with specially designed mouthguards. The transaction was done ahead of the Rugby World Cup Sevens 2018 in San Francisco this year. The mouthguards will be made available for purchase […]

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From apps to aggregation: MoMedia deals prove digital distribution dominance

July 18, 2018

MoMedia, the digital distribution service-provider, has announced a slew of deals in line with its strategy of maximizing every possible digital opportunity for its growing portfolio of brands. Under the end-to-end strategy, the digital distributor and content-management company will add app distribution to its offer, and ramp up the volume and variety of its licensing […]

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Giordano International inks exclusive master licensing deal with Brandzstorm India

July 18, 2018

Hong Kong-based Giordano International Limited has signed a long-term exclusive master licensing agreement with Brandzstorm India Marketing for apparel, footwear, and accessories. Brandzstorm India will hold exclusive rights to manufacture, distribute and retail Giordano in the aforementioned product categories. Giordano is one the best known global apparel retailer with over 2,400 boutiques operating in over […]

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From Alia to Madhavan: Here are some of the brand endorsements in recent times

July 17, 2018

Celebrity endorsement is an effective means of advertising since most of the people have their own favourite idols. They would like to follow their idols so this strategy is employed by the brand managers to promote their product. Take a look at some of the brand endorsements in past weeks: EliteMatrimony ropes in R Madhavan […]

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Ted Baker inks new licensing agreement with Delta Galil

July 17, 2018

Global British lifestyle brand Ted Baker has inked an exclusive new licensing agreement with Israeli’s Delta Galil Industries, Ltd, the global manufacturer and marketer of branded and private label apparel products for men, women, and children. The new five-year agreement will allow Delta Galil to develop, produce and distribute men’s underwear, loungewear and thermal wear […]

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Myntra exclusively launches Spanish fashion brand Niza

July 12, 2018

Myntra has announced the exclusive launch of contemporary Spanish fashion brand Niza, introduced in India by their strategic partner Zashed. Niza is known internationally for its elaborate, original and sophisticated designs. Actress Malaika Arora launched the brand in a high-octane fashion event today at the Myntra headquarters in Bangalore. The launch of Niza marks Myntra’s […]

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Fifty years after Snoopy’s moon mission, Peanuts and NASA are collaborating again!

July 11, 2018

NASA and Peanuts Worldwide announced the signing of a multi-year ‘Space Act Agreement’. The partnership is engineered to inspire a passion for space exploration and STEM education among students. Fifty years later, the brand-new agreement extends the NASA and Peanuts partnership to students and fans across the country. The new era of collaboration aims to […]

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Replay forays into India, inks distribution partnership with Reliance Brands

July 11, 2018

Italian leader in the premium denim category – Replay announced a strategic distribution partnership with Reliance Brands limited in India. Reliance Brands will have the exclusive distribution rights to the Replay brand in the country. Matteo Sinigaglia, CEO and owner of Fashion Box SpA said, “In the brand’s ongoing internationalization process, India represents a strategic […]

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Brandzstorm India inks master licensing agreement with Kenneth Cole

July 11, 2018

American clothing brand Kenneth Cole has replaced Reliance Brands with Brandzstorm India as licensing partner, reports Economic Times. As a part of the 10-year master licensing partnership, Brandzstorm India will design, manufacture, distribute and retail its products in India, Bangladesh, and Sri Lanka. “We have signed a master licensing agreement with Kenneth Cole for India, […]

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To strengthen foothold, Toonz Retail launches its fourth store in Pune

July 10, 2018

The fastest homegrown kids retail chain, Toonz Retail, launched its fourth store in Pune. Pune is on the list of smart cities and has evolved as the most favored business destination for companies. To strengthen its foothold, the company is planning to invest close to Rs 2 crore in Pune market to further add five […]

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