Brand & Lifestyle

adidas collaborates with Game of Thrones for Ultraboost collection

March 22, 2019

adidas Running announces the highly anticipated collaborative project with legendary  television series Game of Thrones. Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture. Now, ahead of its eighth and final season , adidas […]

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Disney closes $71 bln 21st Century Fox Deal

March 22, 2019

The Walt Disney Company has closed the deal on its $71 billion acquisition of 21st Century Fox. “This is an extraordinary and historic moment for us—one that will create significant long-term value for our company and our shareholders,” said Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company. “Combining Disney’s and 21st […]

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Infosys signs agreement with Roland-Garros

March 22, 2019

Infosys and Roland-Garros, announced a strategic three-year technology partnership. The collaboration is aimed at enriching the game by providing fans, players and coaches with a completely new experience, leveraging Infosys’ expertise in digital technologies such as artificial intelligence, big data & analytics, mobility, virtual and augmented reality. Bernard Giudicelli, President of the French Tennis Federation, […]

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Google signs licensing agreement with IPRS

March 20, 2019

Google has signed licensing agreement with The Indian Performing Right Society(IPRS), India’s Largest Music Representative Trade Body, according to reports. Reports said that Indian Performing Right Society Limited has granted a license to Google, allowing the company to utilise its members’ collection across YouTube and related services in the country. The Indian Performing Right Society […]

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MLB signs license deal with Rocket League

March 20, 2019

Major League Baseball has reached a licensing agreement with Rocket League. The downloads in the MLB Fan Pack will include cap toppers, flags and player banners for all 30 teams, as well as a baseball-themed rocket boost. The MLB Fan Pack will be available on all platforms in all regions for US$2.99. Major League Baseball […]

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International Cannabis signs license agreement with Authentic Brands Group

March 20, 2019

ICC International Cannabis Corp has announced a licensing agreement with Authentic Brands Group, to market and distribute cannabidiol derived health and wellness products throughout Europe, under the Marilyn Monroe, Elvis Presley, Greg Norman, Tretorn, Aéropostale and Frederick’s of Hollywood brands. ICC will leverage these widely recognized and trusted powerhouse brands that are already prominently featured […]

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Tata, Reliance emerge as best Indian brands of 2019

March 20, 2019

Tata, Reliance Industries and Bharti Airtel emerged as the top three Indian brands of 2019, according a report by Interbrand, part of the Omnicom Media Group. Tata continued to hold the top position as its brand value grew by 6%, while Reliance’s brand value grew by 12%, according to Interbrand report. Apart from three top brands, […]

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Universal Music Publishing Group signs agreement with ‘S2 Songs’

March 19, 2019

Universal Music Publishing Group, a leading global music publisher, announced a worldwide administration agreement with S2 Songs, a new, independent publishing company. The boutique organization is led by coprincipals Savan Kotecha, a multiple Grammy and Golden Globe-nominated songwriter and producer, and leading global music executive Sonny Takhar, CEO and Founder of KYN Entertainment (a joint […]

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Unilever announces leadership changes

March 19, 2019

Unilever announced changes to its leadership and organisation as it continues its transformation into a faster, leaner and more agile company. The changes build on our creation of three global Divisions last year – Beauty & Personal Care, Foods & Refreshment, and Home Care – and are designed to further strengthen the execution of our […]

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The Very Hungry Caterpillar collaborates with RHS

March 19, 2019

Rocket Licensing, the local licensing agent in the UK for Eric Carle’s The Very Hungry Caterpillar, has announced a major collaboration for summer 2019 between the classic children’s character and the Royal Horticultural Society (RHS) – the world’s leading gardening charity. Inspired by The Very Hungry Caterpillar’s 50th anniversary, The Very Hungry Caterpillar-related events will […]

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Vodafone Idea signs content deal with ZEE5

March 19, 2019

Vodafone Idea has announced strategic partnership with Zee Entertainment Enterprises for the over-the-top platform ZEE5, according to reports. Reports said that with this partnership, the content portfolio of ZEE5 will be available to Vodafone Idea customers on Vodafone Play as well as Idea Movies & TV app. The ZEE5 content is available across Languages like […]

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Bharti Airtel in merger talks with Dish TV

March 19, 2019

Bharti Airtel has initiated talks with Dish TV to merge their DTH businesses under Airtel Digital TV, according to reports. Reports said that if the deal is done, the entity will be the world’s largest TV distribution company with over 38 million subscribers. The idea is to consolidate operations. Airtel Digital is backed by private […]

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Marico introduces Saffola FITTIFY Gourmet

March 18, 2019

Marico has launched a range of healthy gourmet products under ‘Saffola FITTIFY Gourmet’, bringing together the best of health combined with taste for a slimmer fitter life. The range has been created by nutritionists and curated by celebrity Chef Kunal Kapur. These products are made with plant based superfoods that enable you to get fit […]

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adidas expects 5-8% topline growth in 2019

March 18, 2019

During the fourth quarter, adidas revenues increased 5% on a currency-neutral basis, on top of 19% growth in the prior year period. This development reflects an increase of 5% at brand adidas. Double-digit growth in Sport Inspired and in the training category as well as high-single digit growth in running were partly offset by a […]

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