Philips India has roped in Indian cricket skipper and youth idol Virat Kohli, as the new brand ambassador for its range of male grooming products.
The announcement was made as Philips launched the latest range of Philips Trimmers BT 3000 Series.
Commenting on the partnership, Dipti Jagdev Shah, senior marketing director and business head, Philips Personal Care, said, “Philips BT 3000 Trimmers are a promise of high-quality trimming experience. With up to 20 style settings, superior lift, and cut technology we will enable men across ages to rock their individuality and style.”
Kohli said, “Philips personal care products are synonymous with innovation and excellence in performance, something that I strive towards. I love my beard to be always perfectly styled. I use Philips Trimmer and it’s a great product to groom my beard into any style that feels right to me.”
In the build-up to the launch of the latest range of Philips Trimmers BT 3000, Philips launched a social media campaign that went viral; where Virat Kohli spoke about his love for his beard, setting off a debate whether Virat should insure his much-admired beard.
“To associate with Virat Kohli is a natural choice — his beard is the most loved aspect of this stylish youth icon and Virat personifies our brand philosophy of the modern man flawlessly. He embodies the inner confidence to stand up for what feels right to him. ‘Do what feels right’ is Philips’ powerful call to action to encourage Indian Men to follow their instinct and do what feels right,” Jagdev Shah further added.
Kohli had also been appointed as the brand ambassador for Uber India. Kohli is now the face of the brand across the Asia Pacific region.
New Era, the International sports and lifestyle brand had also announced its licensing deal with Brand Virat Kohli by launching an exclusive Kohli Signature Headgear.