Sports major PUMA has announced its partnership with world-renowned pop music icons BTS. PUMA and BTS will release their collaborative product first in Korea this Spring, followed by other regions later this Summer.
The PUMAxBTS collection includes a remix of the classic PUMA Turin and stylish sportswear basics.
Earlier, they had already partnered with PUMA in South Korea on brand campaigns and product collaborations.
With this association, BTS will be seen in PUMA campaigns this year for the brand’s Sportstyle range, which includes classic PUMA icons such as the PUMA Suede and T-7 Track Suits.
The Seoul-based K-pop group comprised of V, SUGA, JungKook, RM, Jin, j-hope and Jimin have been making huge waves in the music scene and are adored by millions of fans from their home base to the far corners of the globe.
BTS won the ‘Top Social Artist’ last year at the Billboard Music Awards, one of the top three music awards in the United States, surpassing world-famous artists. They were also officially invited to the American Music Awards (AMA) to perform on stage, being the first K-pop group to do so, increasing the reputation of K-pop music and culture.