rue21, a leading fast fashion apparel retailer, is expanding its omnichannel shopping experience by offering buy-online-pickup-in-store (BOPIS) across its 700+ retail locations. rue21 is Working with Mastek on the development and rollout the company is excited to increase the convenience and flexibility for its loyal base with this mobile-first approach.
Rue21 customers can check for the stock availability of any product in the nearest store, purchase the product online and pick up in store without any shipping charges.
“Our customers are young, mobile and know what they want–whether that is fashion or flexibility. We developed this mobile-first offering with our customers in mind and they have loved the ease of buying and trying clothes across channels,” stated Mark Chrystal, Chief Analytics Officer at rue21.
The collaboration involved the ecommerce team from rue21 and the digital commerce team from Mastek. The project began with the website design and implementation of the BOPIS program, including the selection of the order management system (OMS) provider, as well as the integration of the website, OMS, customer service tools and the fulfillment provider using Oracle Commerce and MuleSoft.
The robust technical design and custom solution met all the requirements provided by the rue21 ecommerce and store operations teams and has included real-time reporting and custom dashboards.
“We welcome the opportunity to work with clients, such as rue21, who lead the industry with innovative thinking and an unwavering focus on the customer experience. From strategy and design to delivery and measurement, this project exemplifies exceptional commerce,” shared Mithun Shenoy, Director of Technology at Mastek.
“The technical complexity that was delivered by Mastek involved significant customization of critical systems and was well-executed,” states Carl Abel, Senior Director of Applications at rue21. “The phased approach allows us to offer an exceptional customer experience that exposes the information our customers need at the time they need, regardless of channel.”
rue21, the pioneer of fast fashion, offers stylish apparel and accessories for guys, girls and plus sizes at prices everyone can love.
