ICC International Cannabis Corp has announced a licensing agreement with Authentic Brands Group, to market and distribute cannabidiol derived health and wellness products throughout Europe, under the Marilyn Monroe, Elvis Presley, Greg Norman, Tretorn, Aéropostale and Frederick’s of Hollywood brands.
ICC will leverage these widely recognized and trusted powerhouse brands that are already prominently featured on thousands of store shelves across Europe. This will enhance ICC’s opportunity to capture significant share in the following rapidly growing lifestyle and wellness categories:
With a population of over 700 million, Europe provides unique opportunity to service a marketplace already familiar with CBD and primed for accelerating growth with superior products and iconic brands.
Eugene Beukman, Chief Executive Officer and a Director of International Cannabis, stated: “The European marketplace for CBD crosses nearly all demographics and product categories.
The relationship with ICC’s partnership with ABG creates a true “House of Brands” for ICC, which compliments its product strategy by delivering unique CBD-based solutions to diverse targeted audiences, that are both known and trusted across our entire potential consumer base, from student to senior citizen to domestic pets.
“ICC has positioned themselves in Europe as one of the first movers and vertically integrated players in the health and wellness CBD space.” said Daniel W. Dienst, ABG Executive Vice Chairman.
The licensing agreement between ICC and ABG was developed in conjunction with advisory services provided by Cannabis Lifestyle Partners.
The licensing agreement was executed on March 18, 2019 and extends for a ten-year term from the effective date.
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global entertainment and lifestyle brands.